Mens Underwear Market Analysis and Forecast to 2031: By Type (Briefs, Boxer Briefs, Trunks, Boxers, Others), Fabric (Cotton, Polyester, Modal, Nylon, Others), and Region
Global Mens Underwear Market was at more than $11bn in 2021 and is expected to grow at more than 5.5% over next 10 years.
The most popular type of mens underwear is boxer briefs. These provide good coverage and support, while still being comfortable to wear. Boxer briefs are available in a variety of materials, including cotton, polyester, and spandex.
Another popular type of mens underwear is trunks. These are similar to boxer briefs, but they are shorter in length. Trunks are a good option if you want something that is more comfortable to wear in the summer.
Briefs are the traditional style of mens underwear. They provide less coverage than boxer briefs, but they are still comfortable to wear. Briefs are available in a variety of materials, including cotton, polyester, and spandex.
Report Coverage
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Key Trends
Here are some of the key trends in mens underwear:
Performance-based underwear: More and more men are looking for underwear that can meet their specific needs, whether it be for sport, work or everyday wear. As a result, there has been a surge in the popularity of performance-based underwear, which is designed to offer support, comfort and breathability.
Sustainable materials: An increasing number of men are looking for underwear that is made from sustainable materials, such as bamboo or organic cotton. This is in response to the growing awareness of the environmental impact of the fashion industry.
Innovative designs: There has been a trend towards more innovative and unusual designs in mens underwear in recent years. This includes everything from prints and patterns to new cuts and silhouettes.
High-tech fabrics: A new generation of high-tech fabrics is being used in mens underwear, such as moisture-wicking and anti-odour fabrics. These fabrics offer improved comfort and performance, and are ideal for active men.
Premium brands: There is a growing demand for premium mens underwear brands that offer high-quality products at a higher price point. These brands are often seen as a status symbol, and are popular with affluent men.
Key Drivers
Some of the key drivers of the mens underwear market are comfort, style, and functionality. Underwear is one of the most personal items of clothing that a man can wear, and as such, it is important that it is comfortable. Many men also prefer underwear that is stylish and that provides them with the functionality they need. For example, many men prefer boxer briefs that offer support and that stay in place during physical activity.
Restraints & Challenges
One of the biggest challenges facing the underwear market is the commoditization of products. With so many brands and products available, it can be difficult for consumers to differentiate one from another. As a result, many brands are forced to compete on price, which can erode margins and profitability.
In addition, the underwear market is highly seasonal, with the majority of sales occurring in the lead-up to the winter holidays. This can make it difficult for brands to maintain momentum and generate sales throughout the year.
Finally, the underwear market is also being impacted by changing consumer preferences. An increasing number of consumers are seeking out more comfortable, functional and stylish underwear options. This is driving demand for new product innovations, such as boxer briefs and trunks.
Market Segments
By Type
Briefs
Boxer Briefs
Trunks
Boxers
Others
By Fabric
Cotton
Polyester
Modal
Nylon
Others
Key Players
Calvin Klein
Hanes
Jockey
Fruit of the Loom
Uniqlo
Gap
Old Navy
Tommy Hilfiger
Nike
Under Armour
Adidas
Puma
Reebok
Champion
American Eagle
Aeropostale
Forever 21
Hollister
Abercrombie & Fitch
Pacsun
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