Massage Equipment Market Analysis and Forecast to 2031: By Product Type (Chairs & Sofas, Back Massagers, Handheld, Neck & Shoulder, Others), Application (Commercial, Residential), and Region

Massage Equipment Market Analysis and Forecast to 2031: By Product Type (Chairs & Sofas, Back Massagers, Handheld, Neck & Shoulder, Others), Application (Commercial, Residential), and Region

The global massage equipment market was valued at US$ 9.0 billion in 2021 and it is anticipated to grow up to US$ 18.9 billion by 2031, at a CAGR of 7.5% during the forecast period.


Massage is a therapeutic practice influencing the limbs and muscles to relieve pressure and reduce pain. Massage can be practiced independently or as a part of physical therapy. It can be useful for lowering the symptoms of disorders or pain in the nervous system and muscles and is often utilized to lessen stress. Further, massage equipment is various aids that can be used during the massage to ensure the comfort of the massage receiver. Before their first massage, the receiver has various preconceptions about the therapy. The way to drive the preconceptions away and make him/her comfortable is to set the right environment and equipment to ensure the right beginning.

Market Drivers and Trends

With rising work stress, several people (i.e., employees) are looking to find ways to reduce their stress levels. Long hours and demanding work schedules can affect people's physical, mental, and emotional health. The symptoms of workplace stress often come as headaches, insomnia, stomach aches, irritability, fatigue, and depression. One way that has shown promising results in helping with this goal is via massage therapy. Massage therapy has been used as a means of relieving stress for centuries. When people are stressed, their body involuntarily tightens up, causing the muscles to tense. With this tension in mind, it should be no surprise that many suffer from chronic pain. With massage, people can return to relaxation alleviating any associated discomfort and giving them back control over movement while stimulating both ends through techniques such as trigger-point therapy and rubbing, which causes more warmth than contraction, allowing slackening within each fiber, thus increasing elasticity.


Moreover, massage therapy is rapidly catching up as an accepted method for improving stress-related disorders such as pain, hypertension (high blood pressure), and depression. Workplace stress is a significant issue worldwide, and its effects can be damaging for employees and business owners as decreased productivity & creativity. Therefore, massage benefits employees by increasing productivity and retention rates. It helps organizations by reducing absenteeism rates, alleviating the common cold & flu symptoms, and improving morale. Thus, the rising work stress boosts the growth of the massage equipment market.

Market Restraints and Challenges

Alternative healing therapies are known as the healing methodologies that differ from the usual line of treatment from that of a doctor. In other words, therapeutic practices currently not considered an integral part of conventional medical practice are classified as alternate healing therapies or alternative medicine. With alternate healing therapies, healing, and treatment, the results are achieved through diet, the self-healing mechanism of the human body, various energies, herbal and other supplements and much more. Few of these healing techniques are thousands of years older than conventional medicines. Over the last couple of decades, a renewed interest in holistic and natural healing has been renewed. Thus, multiple alternative healing therapies have found acceptance and are getting popular in India and the world. Some popular alternative healing therapies include acupuncture, acupressure, ayurveda, aromatherapy, homeopathy, and naturopathy. Hence, the rise in the trend of alternate healing therapies and self-massage techniques might act as a restraining factor for the massage equipment market.

Global Massage Equipment Market Segmental Overview

The report analyses the global massage equipment market based on product type, application, and region.

Global Massage Equipment Market by Product Type

Based on product type, it is segmented into chairs & sofas, back massagers, handheld, neck & shoulder, and others. The chairs & sofas segment is expected to be the largest segment in the massage equipment market in 2021. The segment has the largest market share due to the predominant use of this equipment in shopping malls, residences, airports, and offices. This massage equipment helps in controlling multiple health parameters such as heart rate, blood pressure, cortisol level, and insulin intake, which ultimately reduces stress and offers complete relaxation. The chair's vibration stimulates the secretion of melatonin, serotonin, and dopamine, which are natural muscle relaxers and help relieve all sorts of stress, including chronic, habitual, acute, and short-term. The use of massage chairs results in ensuring a good night's sleep, which ultimately reduces cardiovascular health, along with limiting the occurrences of cardiovascular disorders. Due to these factors mentioned above, the chairs & sofas segment is expected to hold a major market share in 2021.

Global Massage Equipment Market by Application

Based on application, it is bifurcated into commercial and residential. The commercial segment is expected to be the largest segment in the massage equipment market in 2021. Massage equipment is mostly deployed in several public places, including railway stations and airports. The service is available to provide the travellers class apart comfort, services, and a memorable experience by relaxing the body, reducing fatigue, and re-energizing the travellers. Similarly, in spas and parlours, the deployment of such massage equipment has become a major strategy to retain customers. Thus, the commercial segment will likely hold a major market share in 2021.

Geographical Analysis of Global Massage Equipment Market

Region-wise, it is studied across North America, Europe, Asia Pacific, and the Rest of the World. The North America market is expected to hold the majority of the market share in 2021. The high concentration of sports enthusiasts in the region is expected to remain a favorable factor for industry growth. Moreover, the improvement of the tourism industry in the US and Canada due to an increasing number of business travellers at the domestic level is expected to promote the establishment of new commercial spaces where massage equipment could be used. This, in turn, boosts the demand for massage equipment in the North American region.

Major Players in the Global Massage Equipment Market COVID-19 Impact

In 2020, the COVID-19 pandemic resulted in economic challenges owing to subsequent lockdowns. In 2020, the manufacturing industry was severely affected due to a drastic decrease in product demand, falling prices, and storage shortages. A swift decline in manufacturing revenues due to virtually nonexistent manufacturing demand and slow production capabilities had limited the expenditure on the production of massage equipment worldwide. Thus, the COVID-19 pandemic negatively affected the global massage equipment market in 2020. However, in 2021, the manufacturing industry started recovering from the significant labor and supply chain challenges that triggered the production of massage equipment.

Recent Developments

• January 2022, Beurer had launched two new massage guns for targeted and effective muscle regeneration, the MG 99 compact and the MG 185. Both muscle massagers can be used in various ways on thighs, calves, shoulders, arms and different back areas (excluding the spine). Targeted trigger point application activates and regenerates the massaged muscles.
• December 2020, Beurer had launched a new MG 180 deep tissue massager. It has 6 different massage attachments and 4 intensity levels to provide powerful, soothing muscle massage for the legs, calves, shoulders, arms, and various back areas (excluding the spine). Targeted application has an activating and regenerative effect on the affected muscle areas.

Frequently Asked Questions
Q1. How big is the massage equipment market?Ans. The global massage equipment market size was US$ 9.0 billion in 2021 and is anticipated to reach US$ 18.9 billion in 2031, growing at a rate of 7.5% from 2022 to 2031.
Q2. What is the massage equipment market growth rate?Ans. The growth rate of the massage equipment market is 7.5% from 2022 to 2031.
Q3. Which Ans. North America holds a major market share of the massage equipment market in 2021.
Q4. Which segment accounted for the largest massage equipment market share?Ans. Based on product type, it is segmented into chairs & sofas, back massagers, handheld, neck & shoulder, and others. The chairs & sofas segment is expected to be the largest segment in the massage equipment market in 2021.
Q5. Who are the key players in the massage equipment market?Ans. The global massage equipment market report includes players such as
Q6. What are the factors driving the massage equipment market growth?Ans. The major factor driving the growth of the market is rising work stress.
Q7. What are the key growth strategies of massage equipment market players?Ans. The key growth strategies of massage equipment market players are product launch, partnerships, and government initiatives.
Q8. Which Ans. The Asia Pacific region will provide more business opportunities for the massage equipment market during the forecast period.

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