Glamping Market Analysis and Forecast to 2032: By Type (Family Travel, Enterprise Travel), Size (2-Person, 4-Person, Others), End User (Consumers, Events), Accommodation (Cabins and Pods, Tents, Yurts, Treehouses, Others), and Region
The Glamping Market size was USD 2.9 Billion in 2022 and is anticipated to reach USD 10.6 Billion in 2032, growing at a rate of 13.2% from 2023 to 2032.
Glamping is a style of camping that combines the best of both worlds: the comforts and amenities of home with the beauty and adventure of the great outdoors. Glamping sites are often located in stunning natural settings like forests, mountains, or deserts, and they offer a wide range of accommodations, from yurts and safari tents to treehouses and airstream trailers.
There are various glamping experiences, levels of luxury, and add-on activities, much like regular camping. Glamping, for instance, may be staying in a primitive safari tent with a makeshift bed in the desert or a luxurious treehouse in the forest. With glamping, you just show up and enjoy the experience rather than carrying a tent, sleeping bag, mattress, blankets, and other camping materials. Many glamping sites already have a fire going when guests arrive, saving them the trouble of carrying wood and starting a fire. This allows guests to relax and tell stories about the fire without getting up and moving about.
Global Glamping Market Scope and Report Structure
Glamping Market Key Trends
There are a few key trends in glamping technology that are worth mentioning. Firstly, there is a trend towards more sustainable and eco-friendly glamping accommodations. This means that more glamping sites are using renewable energy sources, such as solar power, and using materials that are sustainable and have a low environmental impact.
Another trend is towards more luxurious and comfortable glamping accommodations. This means that more sites are offering amenities such as private bathrooms, hot showers, and even kitchens and living areas.
Finally, there is a trend toward using technology to enhance the glamping experience. This includes things like using apps to help with booking and planning your trip, as well as using VR and AR to give you a virtual tour of the accommodation before you arrive.
Glamping Market Key Drivers
There are a few key drivers that have contributed to the growth of the glamping market in recent years.
One of the main drivers is the desire for people to connect with nature, without having to sacrifice comfort. Glamping provides the perfect solution for those who want to enjoy the great outdoors, without having to rough it.
Another key driver of the glamping market is the desire for unique and memorable travel experiences. With the rise of social media, people are increasingly looking for ways to stand out from the crowd and share their experiences with others.
Finally, the increased interest in sustainable travel is also driving the growth of the glamping market. More and more people are looking for ways to reduce their impact on the environment, and glamping is a great way to do that.
Glamping Market Restraints & Challenges
The key restraints and challenges in the Glamping Market are as follows:
1. Lack of awareness about glamping among people: There is a lack of awareness about glamping among people which is acting as a restraint to the growth of the glamping market. People are not aware of the concept of glamping and its benefits.
2. High cost: Glamping is a luxury activity and it involves a high cost. This is one of the major challenges to the growth of the glamping market.
Glamping Market Market Segments
The glamping market report is segmented on the basis of type, size, end user, accommodation, and region.
Glamping Market, by Type
On the basis of type, the glamping market is bifurcated into family travel and enterprise travel. The family travel segment is anticipated to dominate the market during the forecast period. Family travel in the glamping market refers to a unique and luxurious outdoor experience tailored to accommodate families. It combines the comfort of upscale accommodations with the immersive nature of camping, offering spacious tents or cabins, modern amenities, and a wide range of family-friendly activities, creating memorable adventures for all generations to enjoy together. The growth of the family travel segment in the glamping market is primarily driven by the growing need for healthier lifestyles and focus on an outdoor adventure that offers a holistic experience is gaining traction around the world. Additionally increasing emphasis on fostering family relationships and creating lasting memories. With the availability of affordable luxury amenities, glamping has become a preferred choice for family travelers.
Glamping Market, by Size
Based on size, the glamping market is segmented into 2-person, 4-person, and others. The 4-person segment is anticipated to dominate the market during the forecast period. The 4-person segment is experiencing significant growth in the glamping market, primarily driven by the increasing demand for leisure activities and affordable camping options suitable for families or groups of friends. Moreover, service providers are offering popular amenities with luxury 4-person glamping tent campsites, which include pet-friendly accommodations, adventurous outdoor activities, and parking facilities, which is acting as another growth driving factor.
Glamping Market, by End-user
On the basis of end user, the glamping market is bifurcated into consumer and events. In 2022, the consumers segment dominated the glamping market. Consumers have become major contributors to this market due to their changing preferences. The growth of the consumer segment is majorly driven by the increasing demand for unique experiences among consumers. Consumers, especially the younger generation, are inclined toward innovative glamping accommodations such as cabins, pods, and treehouses. This preference for novelty aligns with consumers' willingness to invest substantial resources to enrich experiences, underscoring the market's growth potential.
Glamping Market, by Accommodation
Based on accommodation, the glamping market is segmented into cabins and pods, tents, yurts, treehouses, and others. The cabins and pods segment is expected to have a significant share of the glamping market in 2022. This is because travelers are increasingly seeking immersive experiences without giving up luxury, driving campers to demand upscale accommodations like cabins and pods. Camping pods, which are eco-friendly and secure with lockable windows and doors, have become a popular alternative to traditional tents. These pods are designed to withstand extreme weather conditions and provide a warm shelter for year-round camping. In addition, the presence of various popular brands such as AMG GROUP, Hilleberg AB., Johnson Outdoors Inc., The North Face Inc., Oase Outdoors, Newell Brands Inc., boosts the expansion glamping market.
Glamping Market, by Region
Region-wise, it is studied across North America, Europe, Asia-Pacific, and the Rest of the World. North America held the largest market share of the Glamping Market in 2022. The North American glamping market is categorized by the presence of a few reputable companies and new entrants. Several prominent vendors have increased their focus to cater to the growing demand for glamping in the region. These companies are diversifying their service offerings to maintain a significant market share. To cite an instance, in 2022, America-based Hipcamp, which provides camping and glamping experiences acquired Cool Camping, a UK-based online camping and glamping company.
Key Players in the Glamping Market
Some of the key players of Glamping market are
Coastal Wilderness Ventures (Tanja Lagoon Camp)
Collective Retreats
Eco Retreat
Nightfall Camp Pty Ltd.
Paperbark Camp
Tathaastu Hospitality & Travels LLP
Tentrr, Inc.
BlueForward
Timberline Glamping Company
Under Canvas Inc.
Recent Developments
- In April 2022, Under Canvas has partnered with The Nature Conservancy (TNC), to assist support conservation and increase awareness via education, volunteer initiatives, and contribution programs. This new cooperation expands on the Under Canvas objective of inspiring connections with remarkable places, people, and the earth through improving outdoor access.
- In May 2021, Governor Cuomo announced a partnership among New York State Parks and Tentrr, a company that provides campers at campsites, canvas-wall tents, and a fire pit to keep the traveler warm and connected to friends, and family. It is an effort to return to a semblance of normalcy while avoiding pandemic isolation. For extra convenience, all products are set up and prepared to use upon arrival, and sites are looked after by Tentrr personnel.
Glamping Market Report Coverage
- The report offers a comprehensive quantitative as well as qualitative analysis of the current Glamping Market outlook and estimations from 2022 to 2032, which helps to recognize the prevalent opportunities.
- The report also covers qualitative as well as quantitative analysis of Glamping Market in terms of revenue ($Million).
- Major players in the market are profiled in this report and their key developmental strategies are studied in detail. This will provide an insight into the competitive landscape of the Glamping Industry.
- A thorough analysis of market trends and restraints is provided.
- By region as well as country market analysis is also presented in this report.
- Analytical depiction of the Glamping Market along with the current trends and future estimations to depict imminent investment pockets. The overall Glamping industry opportunity is examined by understanding profitable trends to gain a stronger foothold.
- Porter’s five forces analysis, SWOT analysis, COVID-19 impact analysis, Russia-Ukraine war impact, and PESTLE analysis of the Glamping Market are also analyzed.
Frequently Asked Questions
Q1.
How big is the Glamping Market?
Ans.
The Glamping Market size was USD 2.9 Billion in 2022 and is anticipated to reach USD 10.6 Billion in 2032, growing at a rate of 13.2% from 2023 to 2032.
Q2.
What is the Glamping Market growth rate?
Ans.
The growth rate of the Glamping Market is 13.2%.
Q3.
Which region holds a major market share for the Glamping Market?
Ans.
North America held a significant Glamping Market share in 2022.
Q4.
Which segment accounted for the largest Glamping Market share?
Ans.
By type, the family travel segment accounted for the largest Glamping Market revenue.
Q5.
Who are the key players in the Glamping Market?
Ans.
Key players profiled in the Glamping Market report are
Coastal Wilderness Ventures (Tanja Lagoon Camp)
(Australia),
Collective Retreats
(US),
Eco Retreat
(India),
Nightfall Camp Pty Ltd.
(Australia),
Paperbark Camp
(Australia),
Tathaastu Hospitality & Travels LLP
(India),
Tentrr, Inc.
(US),
BlueForward
(US),
Timberline Glamping Company
(US), and
Under Canvas Inc.
(US).
Q6.
What are the factors driving the Glamping Market growth?
Ans.
The major factors driving the growth of the market are desire for people to connect with nature and the increasing diversification of travel options globally.
Q7.
What are the key growth strategies of Glamping Market players?
Ans.
The key growth strategies of Glamping Market players are collaborations, partnerships, and regional business expansions.
Q8.
Which region will provide more business opportunities for the Glamping Market during the forecast period?
Ans.
The Asia-Pacific region will provide more business opportunities for the Glamping Market during the forecast period.
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