Event Logistics Market Analysis and Forecast to 2031: By Type (Inventory Management, Delivery Systems, Freight Forwarding, Others), Application (Entertainment and Media, Sports, Corporate Events and Trade Fair, Others), and Region
The global event logistics market was valued at US$ 58.3 billion in 2021 and it is anticipated to grow up to US$ 81.2 billion by 2031, at a CAGR of 3.3% during the forecast period.
Event logistics involve delivering, controlling, and planning the physical flow of goods. To meet customers’ requirements, accurate information is to be shared by the respective department about the events that have been held. Contracting firms are specialized in handling functions such as storage, warehousing, freight, and storage. The event logistics market consists of several types of events, including entertainment, sports, trade fairs, and other events, including cultural festivals, business conferences, and government-sponsored events.
Further, event organizers provide their clients with event logistics such as storage, event registration, and venue selection. Event logistics services aim to design an event with an efficient method of organizing and controlling all of the individuals participating and the resources required for the event.
Market Drivers and Trends
With the growing industries worldwide, the events are also increasing daily. To organize daily events, event organizers need faster transport systems, such as on-time delivery or just-in-time delivery, to deliver goods quickly. Thus, the air freight services will help faster goods transportation with more safety. With the increasing demand for quick delivery, express shipping is trending nowadays. The express shipping option of air freight makes it valuable for coordinating time-sensitive shipments globally. Small and mid-sized companies benefit from air freight as it allows them to participate in trade shows expeditiously and effectively. Third-party logistics can determine the most reliable and cost-effective means of using air freight options to transport deliveries.
Further, due to the COVID-19 pandemic, there are travel restrictions across the globe. Hence, many airlines are converting their passenger aircraft into air cargo shipping aircraft. Thus, the demand for air freight services will also be high. Therefore, with the high preference for air freight services to other transportation modes, including road and sea, the demand for air freight services will be higher.
Market Restraints and Challenges
With the increase in demand for value-added services and specialized professional supply chain solutions in the event logistics market, the industry is becoming highly competitive in terms of the pricing of services. Vendors in the global event logistics market are under continuous pressure from customers to keep their prices low. Due to the instability of fuel prices, profits from fixed-term contracts with customers have been reduced. Customers are demanding lower rates while renewing contracts. Event organizers demand additional services at the same price; thus, companies face much pressure in pricing their services. The industry is characterized by its capital-intensive nature. The market requires a capital-intensive infrastructure: a large fleet of vehicles and containers at ports, technology-equipped warehouses that store different kinds of products used in events, and a skilled workforce. These types of logistics service providers must control their operational costs to compete in the market. Thus, small-sized event logistics companies that generate low revenue from their business operations break even because of high operating costs. Therefore, the high cost of operation and competitive pricing is also estimated to hamper the global event logistics market growth.
Global Event Logistics Market Segmental Overview
The report analyses the global event logistics market based on type, application, and region.
Global Event Logistics Market by Type
Based on type, it is segmented into inventory management, delivery systems, freight forwarding, and others. The freight forwarding segment is expected to be the largest segment in the event logistics market in 2021. Growth of the global freight forwarding services are propelling, owing to growth in international trade, expansion of the e-commerce industry globally, and rise in the free trade agreements between nations. Further, freight forwarders manage the risks and benefits of shipping both nationally and internationally by performing the required tasks such as freight rate negotiations, container tracking, customs documentation and freight consolidation. Due to these factors mentioned above, the freight forwarding segment is expected to hold a major market share in 2021.
Global Event Logistics Market by Application
Based on application, it is segmented into entertainment and media, sports, corporate events and trade fair, and others. The sports segment is expected to be the largest segment in the event logistics market in 2021 owing to the growth in global sports industry. Emergence of e-sports, rising sponsorships, and increase in internet accessible devices will drive the growth of sports industry. Thus, the sports segment will likely hold a major market share in 2021.
Geographical Analysis of Global Event Logistics Market
Region-wise, it is studied across North America, Europe, Asia Pacific, and the Rest of the World. The Europe market is expected to hold the majority of the market share in 2021. Rapid urbanization and consequent rise in disposable income in developing European countries have increased mobile application adoption, which has offered lucrative opportunities for the Europe e-commerce sector with the rise in the number of trade events. European companies have innovated apps that are easy to use, while policy upgrades have attracted many customers. This, in turn, boosts the demand for event logistics in the Europe region.
Major Players in the Global Event Logistics Market COVID-19 Impact
In 2020, the onset of the COVID-19 pandemic and the lockdown resulted in the progression of online purchasing off balance, owing to restrictions on eligible items and limitations placed on physical movement, thereby directly impacting deliveries. Only essentials and medical supplies are being made available. In addition, people are not inclined to spend money beyond their necessities, which offers challenges and opportunities. Due to the COVID-19 pandemic, the e-commerce business faces new challenges in customer behavior, supply chain issues, and economic outlook. The COVID-19 pandemic shifted how consumers behave and carry out their activities, directly affecting the e-commerce industry. Limiting shopping, except for essentials, is becoming a new normal. This results in brands adapting and being flexible to meet changing needs. Hence, in 2020, the COVID-19 pandemic negatively impacted the global event logistics market.
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