Direct-to-Consumer (DTC) Genetic Testing Market Analysis And Forecast To 2031: By Test Type (Carrier Testing, Predictive Testing, Ancestry & Relationship Testing, Nutrigenomic Testing, Skincare Testing), By Technology (Targeted Analysis, Single Nucleotide

Direct-to-Consumer (DTC) Genetic Testing Market Analysis And Forecast To 2031: By Test Type (Carrier Testing, Predictive Testing, Ancestry & Relationship Testing, Nutrigenomic Testing, Skincare Testing), By Technology (Targeted Analysis, Single Nucleotide Polymorphism (SNP) chips, Whole Genome Sequencing (WGS)), By Distribution Channel (Online Platforms, Over-the-Counter), And Region

The global direct-to-consumer (DTC) genetic testing market was valued at USD 1.4 Billion in 2021 and it is anticipated to grow up to USD 5.0 Billion by 2031, at a CAGR of 13.7% during the forecast period.

Direct-to-consumer genetic testing provides individuals genetic information without involvement of any medical provider or health insurance company. Consumers can send the company their DNA sample and directly receive results. Direct-to-consumer genetic testing promotes awareness of various genetic disorders that helps in making predictions about health, provides data on common traits, and ancestry information among others. DTC genetic testing is easy-to-use, cost-effective, and gives assured results in less time.

Rising demand for personalized direct-to-consumer genetic testing services will boost the market expansion

Increasing demand for personalized direct-to-consumer genetic tests will promote the market growth as customers are willing to pay for the identification and addressing of specific needs. Surging popularity of pharmacogenetics will also positively promote the direct-to-consumer genetic testing industry statistics. As pharmacogenetics is the well-known example of gene-based personalization, where genetic polymorphisms dictate the selection of medicinal treatment that favors the business momentum. Moreover, the evaluation and regulation of personalized tests are based on consumer’s understanding. The service provider offers descriptive information regarding analytical validity, and clinical validity of the tests that surges its industry demand. These personalised tests are also less expensive than regular genetic screenings. Furthermore, personalised direct-to-consumer genetic test results can be generated fast using easy and noninvasive technologies. These aforementioned factors will accelerate the overall market share.

Market Restraints and Challenges

The key restraints and challenges in Direct-to-Consumer (DTC) Genetic Testing market are lack of awareness and understanding about the tests: A major challenge in the market is the lack of awareness and understanding about the tests among consumers. Limited availability of tests: Another challenge is the limited availability of tests. Currently, there are only a handful of companies offering DTC genetic tests and the number of tests available is also limited. Cost of tests: The cost of DTC genetic tests is another major challenge. The tests are often expensive and not covered by insurance. This makes them unaffordable for many people.

Global Direct-to-Consumer (DTC) Genetic Testing Market Segmental Overview

The report analyses the global direct-to-consumer (DTC) genetic testing market based on test type, technology, distribution channel, and region.

Global Direct-to-Consumer (DTC) Genetic Testing Market by Test Type

Based on test type, the direct-to-consumer genetic testing market is categorized into ancestry & relationship testing, carrier testing, nutrigenomic testing, predictive testing, and skincare testing. In 2021, the ancestry & relationship testing segment accounted for a considerable market share due to lower costs for genetic ancestry tests, which has increased demand. In addition, interest in ancestry testing has expanded rapidly in affluent countries, notably the United States, which adds to the segmental growth. Ancestry testing, also known as genetic genealogy, allows people to learn about their family history through historical documentation. It provides hints about an individual's forebears among persons of comparable backgrounds by analysing DNA variants. For instance, FamilyTreeDNA provides Family Finder DNA tests to find DNA matches and find family connections. This also helps in comparing DNA to DNA from archeological dig sites in finding ancestry history. As a result, the ancestry & relationship testing are in higher demand that will further augment the overall market size.

Global Direct-to-Consumer (DTC) Genetic Testing Market by Technology

By technology, the direct-to-consumer genetic testing market is fragmented into whole genome sequencing (WGS), targeted analysis, and single nucleotide polymorphism (SNP) chips. Among them, the whole genome sequencing segment accounted for largest revenue size in 2021. Whole genome sequencing is one of the methods for analyzing entire genomes. This technology provides a high-resolution for genomic selection and helps in identifying chromosomal regions associated with genetic effects on different traits.

In addition, it also captures small and large variants, identifies causative variants, and delivers huge volumes of data in a short period of time. Whole genome sequencing is mainly used for detecting various types of diseases, pharmacogenomics and drug trials, family genetic diseases as well as rare tumor types. Such varied applications foster the demand of whole genome sequencing method. Therefore, the above-mentioned aspects will propel the overall market trends.

Global Direct-to-Consumer (DTC) Genetic Testing Market by Distribution Channel

Based on distribution, the direct-to-consumer genetic testing industry is bifurcated into online platforms and over-the-counter. The online platforms segment is projected to witness significant market share owing to the growing adoption of healthcare applications and rising internet usage. Moreover, online channels allow customers to browse a wide range of a company's product offerings. As a result, the ease of conducting business through online platforms will drive the industry landscape. Furthermore, companies selling direct-to-consumer genetic testing kits prefer online channels because they allow them to reach a global customer base that contribute towards the market progression.

Geographical Analysis of Global Direct-to-Consumer (DTC) Genetic Testing Market

Region-wise, it is studied across North America, Europe, Asia Pacific, and the Rest of the World. North America direct-to-consumer (DTC) genetic testing market revenue is poised to grow significant CAGR during the forthcoming years. High regional growth in the U.S. and Canada is attributed to rising public awareness related to direct-to-consumer genetic tests. Moreover, increasing use of internet among residencies in dense regions of the country will positively improve the market expansion. Similarly, streamlined regulatory process in the region will promote the market growth. For instance, Food and Drug Administration streamlines regulations and ensure that tests are analytically and clinically valid without involvement of healthcare mediator. All these factors surge the demand for direct-to-consumer genetic testing.

Major Players in the Global Direct-to-Consumer (DTC) Genetic Testing Market

The key players in the direct-to-consumer (DTC) genetic testing market are

COVID-19 Impact

The COVID-19 pandemic boosted the demand for direct-to-consumer genetic testing. In the midst of the epidemic, technological advancements have cleared the path for new economic prospects in direct-to-consumer genetic testing. The rise in the prevalence of chronic diseases, as well as the launch of individualised testing kits for niche treatment areas, are assisting in the rapid expansion of direct-to-consumer genetic testing. Such service adaption and evolution has raised demand for such kits. The availability of these kits on internet platform services will also have a good impact on market expansion.

Recent Developments

• In March 2022, Illumina launched multiple-gene test to spot rare treatable cancers
• In August 2020, Ancestry launched the AncestryHealth program based on Next Generation Sequencing (NGS). The company also offers several other projects such as Family Tree DNA, and National Geographic's Genographic Project that provide ancestry-based tests related to maternity, paternity, sibling, and grandparent identification.
• In April 2019, Living DNA updated its ancestry platform to provide more intuitive results with new features. This launch helped to improve the company’s product portfolio.
• In February 2019, Maymygenome partnered with Lucid Diagnostics to upgrade preventive and personalized cancer care by combining genomics and pathology lab services. This strategic move strengthened the market position of the company.
• In November 2018, Helix has announced the launch of a new product, the DNA discovery kit, which allows customers to learn more about their ancestors. This advancement has broadened the companys product portfolio, improving the firms market share.

Frequently Asked Questions

Q1. How big is the medical power supply market?Ans. The global direct-to-consumer (DTC) genetic testing market size was USD 1.4 Billion in 2021 and is anticipated to reach USD 5.0 Billion in 2031, growing at a rate of 13.7% from 2022 to 2031.Q2. What is the direct-to-consumer (DTC) genetic testing market growth rate?Ans. The growth rate of the direct-to-consumer (DTC) genetic testing market is 13.7%.Q3. Which region holds a major market share for the market?Ans. North America holds a major market share of the direct-to-consumer (DTC) genetic testing market in 2021.Q4. Which segment accounted for the largest direct-to-consumer (DTC) genetic testing market share?Ans. By end distribution channel, the online platforms segment accounted for the largest direct-to-consumer (DTC) genetic testing market share.Q5. Who are the key players in the direct-to-consumer (DTC) genetic testing market?Ans. The global direct-to-consumer (DTC) genetic testing market report includes players such as Q6. What are the factors driving the direct-to-consumer (DTC) genetic testing market growth?Ans. The major factors driving the growth of the market are rising public awareness regarding DTC genetic tests in North America coupled with increasing income level in emerging economiesQ7. What are the key growth strategies of direct-to-consumer (DTC) genetic testing market players?Ans. The key growth strategies of direct-to-consumer (DTC) genetic testing market players are product launch and product approval.Q8. Which region will provide more business opportunities for the direct-to-consumer (DTC) genetic testing market during the forecast period?Ans. The Asia-Pacific region will provide more business opportunities for the direct-to-consumer (DTC) genetic testing market during the forecast period.

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