Customer Experience as a Service (CXaaS) Market Analysis and Forecast to 2032

Customer Experience as a Service (CXaaS) Market Analysis and Forecast to 2032: By Component (Software, Services), Deployment Model (On-Premises, Cloud), Enterprise Size (Large Enterprises, Small & Medium Enterprises), and Region


The customer experience as a service (CXaaS) market size was USD 1.6 billion in 2022 and projected to grow USD 6.2 billion in 2032 at a CAGR of 14.5% during the forecast period.

Customer experience as a service (CXaaS) is a cloud-based model that delivers customer experience solutions as a pay-as-you-go service. CXaaS providers offer a range of customer experience solutions that can be deployed quickly and easily, without the need for upfront investment or IT support.

CXaaS solutions are typically delivered through a self-service portal, making it easy for businesses to get started with minimal fuss. This pay-as-you-go model means that businesses only pay for the customer experience solutions they use, making it a flexible and cost-effective way to improve customer experience.

CXaaS solutions can cover a wide range of customer experience needs, from contact center solutions to customer journey mapping. By using CXaaS, businesses can improve their customer experience without the need for complex and expensive IT infrastructure.

Key Trends

There are several key trends in the customer experience as a service (CXaaS) technology market. They include the following:

1. Increased focus on customer experience: There is a growing focus on customer experience among businesses of all sizes. This is because businesses have realized that customer experience is a key differentiator in today's competitive landscape. As a result, businesses are investing more in CXaaS solutions to improve their customer experience.

2. Increased adoption of cloud-based CXaaS solutions: Cloud-based CXaaS solutions are becoming more popular as they offer a number of advantages over on-premise solutions. They are more scalable, flexible, and cost-effective. As a result, more businesses are adopting cloud-based CXaaS solutions to improve their customer experience.

3. Increased demand for personalized customer experiences: There is a growing demand for personalized customer experiences. This is because customers today expect businesses to offer them personalized experiences that are relevant to their needs and preferences. As a result, businesses are investing in CXaaS solutions that offer personalized experiences.

4. Increased focus on omnichannel customer experiences: There is a growing focus on omnichannel customer experiences. This is because businesses have realized that customers today use a variety of channels to interact with businesses. As a result, businesses need to provide omnichannel experiences to meet the needs of their customers.

Key Drivers

There are various drivers of Customer Experience as a Service (CXaaS) market. Firstly, the need to reduce customer churn and increase customer loyalty is one of the key drivers. Secondly, the need to offer personalized customer experience is another driver. Thirdly, the need to reduce the cost of customer support is another driver. Fourthly, the need to offer omnichannel customer support is another driver. Fifthly, the need for real-time customer analytics is another driver.

Restraints & Challenges

The key restraints and challenges in Customer Experience as a Service (CXaaS) market include the need for a high degree of customization, the challenge of managing customer expectations, and the need for a high level of integration with existing systems.

The CXaaS market is still in its early stages of development, and as such, there is a high degree of customization that is required in order to meet the specific needs of each customer. This customization can be costly and time-consuming, and it can be difficult to manage customer expectations when the final product may not be exactly what they were expecting. In addition, CXaaS solutions need to be highly integrated with existing systems in order to be effective, and this can be a challenge for organizations that have legacy systems in place.

Market Segments

The Customer Experience as a Service (CXaaS) Market has been segmented into Component, Deployment Model, Enterprise Size, and Region. Based on Component, the Customer Experience as a Service (CXaaS) market has been divided into Software and Services. Based on Deployment Model, it is divided into On-Premises and Cloud. By Enterprise Size, it is bifurcated into Large Enterprises and Small & Medium Enterprises. Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and Rest of the World (ROW).

Key Players

Some of the key players of Customer Experience as a Service (CXaaS) Market are Arise Virtual Solutions, Inc. (US), Teleperformance SA (Albania), Conectys (Romania), wow24-7.io. (Ukraine), Stream Global Services (US), GCS Agents (US), Unity Communications (US), Sitel Group (Foundever) (US), SunTec India (India), and The Contact Company (UK).

Customer Experience as a Service (CXaaS) Market Report Coverage
  • The report offers a comprehensive quantitative as well as qualitative analysis of the current Customer Experience as a Service (CXaaS) Market outlook and estimations from 2022 to 2032, which helps to recognize the prevalent opportunities.
  • The report also covers qualitative as well as quantitative analysis of Customer Experience as a Service (CXaaS) Market in terms of revenue ($Billion).
  • Major players in the market are profiled in this report and their key developmental strategies are studied in detail. This will provide an insight into the competitive landscape of the Customer Experience as a Service (CXaaS) industry.
  • A thorough analysis of market trends and restraints is provided.
  • By region as well as country market analysis is also presented in this report.
  • Analytical depiction of the Customer Experience as a Service (CXaaS) Market along with the current trends and future estimations to depict imminent investment pockets. The overall Customer Experience as a Service (CXaaS) industry opportunity is examined by understanding profitable trends to gain a stronger foothold.
  • Porter’s five forces analysis, SWOT analysis, Pricing Analysis, Case Studies, COVID-19 impact analysis, Russia-Ukraine war impact, and PESTLE analysis of the Customer Experience as a Service (CXaaS) Market are also analyzed.
Please Note: This report will be delivered by publisher within 3-4 business days of order confirmation.


Chapter 1. Customer Experience as a Service (CXaaS) Market Overview
1.1. Objectives of the Study
1.2. Market Definition and Research & Scope
1.3. Research Limitations
1.4. Research Methodologies
1.4.1. Secondary Research
1.4.2. Market Size Estimation Technique
1.4.3. Forecasting
1.4.4. Primary Research and Data Validation
Chapter 2. Executive Summary
2.1. Summary
2.2. Key Highlights of the Market
Chapter 3. Premium Insights on the Market
3.1. Market Attractiveness Analysis, by Region
3.2. Market Attractiveness Analysis, by Component
3.3. Market Attractiveness Analysis, by Deployment Model
3.4. Market Attractiveness Analysis, by Enterprise Size
Chapter 4. Customer Experience as a Service (CXaaS) Market Outlook
4.1. Customer Experience as a Service (CXaaS) Market Segmentation
4.2. Market Dynamics
4.2.1. Market Drivers
4.2.1.1. Driver 1
4.2.1.2. Driver 2
4.2.1.3. Driver 3
4.2.2. Market Restraints
4.2.2.1. Restraint 1
4.2.2.2. Restraint 2
4.2.3. Market Opportunities
4.2.3.1. Opportunity 1
4.2.3.2. Opportunity 2
4.3. Porter’s Five Forces Analysis
4.3.1. Threat of New Entrants
4.3.2. Threat of Substitutes
4.3.3. Bargaining Power of Buyers
4.3.4. Bargaining Power of Supplier
4.3.5. Competitive Rivalry
4.4. PESTLE Analysis
4.5. Value Chain Analysis
4.5.1. Raw Material Suppliers
4.5.2. Manufacturers
4.5.3. Wholesalers and/or Retailers
4.6. Impact of COVID-19 on the Customer Experience as a Service (CXaaS) Market
4.7. Impact of the Russia and Ukraine War on the Customer Experience as a Service (CXaaS) Market
4.8. Case Study Analysis
4.9. Pricing Analysis
Chapter 5. Customer Experience as a Service (CXaaS) Market, by Component
5.1. Market Overview
5.2. Software
5.2.1. Key Market Trends & Opportunity Analysis
5.2.2. Market Size and Forecast, by Region
5.3. Services
5.3.1. Key Market Trends & Opportunity Analysis
5.3.2. Market Size and Forecast, by Region
Chapter 6. Customer Experience as a Service (CXaaS) Market, by Deployment Model
6.1. Market Overview
6.2. On-Premises
6.2.1. Key Market Trends & Opportunity Analysis
6.2.2. Market Size and Forecast, by Region
6.3. Cloud
6.3.1. Key Market Trends & Opportunity Analysis
6.3.2. Market Size and Forecast, by Region
Chapter 7. Customer Experience as a Service (CXaaS) Market, by Enterprise Size
7.1. Market Overview
7.2. Large Enterprises
7.2.1. Key Market Trends & Opportunity Analysis
7.2.2. Market Size and Forecast, by Region
7.3. Small & Medium Enterprises
7.3.1. Key Market Trends & Opportunity Analysis
7.3.2. Market Size and Forecast, by Region
Chapter 8. Customer Experience as a Service (CXaaS) Market, by Region
8.1. Overview
8.2. North America
8.2.1. Key Market Trends and Opportunities
8.2.2. North America Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.2.3. North America Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.2.4. North America Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.2.5. North America Customer Experience as a Service (CXaaS) Market Size and Forecast, by Country
8.2.6. The U.S.
8.2.6.1. The U.S. Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.2.6.2. The U.S. Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.2.6.3. The U.S. Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.2.7. Canada
8.2.7.1. Canada Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.2.7.2. Canada Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.2.7.3. Canada Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.2.8. Mexico
8.2.8.1. Mexico Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.2.8.2. Mexico Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.2.8.3. Mexico Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.3. Europe
8.3.1. Key Market Trends and Opportunities
8.3.2. Europe Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.3.3. Europe Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.3.4. Europe Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.3.5. Europe Customer Experience as a Service (CXaaS) Market Size and Forecast, by Country
8.3.6. The U.K.
8.3.6.1. The U.K. Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.3.6.2. The U.K. Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.3.6.3. The U.K. Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.3.7. Germany
8.3.7.1. Germany Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.3.7.2. Germany Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.3.7.3. Germany Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.3.8. France
8.3.8.1. France Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.3.8.2. France Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.3.8.3. France Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.3.9. Spain
8.3.9.1. Spain Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.3.9.2. Spain Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.3.9.3. Spain Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.3.10. Italy
8.3.10.1. Italy Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.3.10.2. Italy Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.3.10.3. Italy Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.3.11. Netherlands
8.3.11.1. Netherlands Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.3.11.2. Netherlands Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.3.11.3. Netherlands Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.3.12. Sweden
8.3.12.1. Sweden Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.3.12.2. Sweden Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.3.12.3. Sweden Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.3.13. Switzerland
8.3.13.1. Switzerland Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.3.13.2. Switzerland Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.3.13.3. Switzerland Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.3.14. Denmark
8.3.14.1. Denmark Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.3.14.2. Denmark Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.3.14.3. Denmark Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.3.15. Finland
8.3.15.1. Finland Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.3.15.2. Finland Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.3.15.3. Finland Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.3.16. Russia
8.3.16.1. Russia Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.3.16.2. Russia Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.3.16.3. Russia Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.3.17. Rest of Europe
8.3.17.1. Rest of Europe Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.3.17.2. Rest of Europe Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.3.17.3. Rest of Europe Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.4. Asia-Pacific
8.4.1. Key Market Trends and Opportunities
8.4.2. Asia-Pacific Customer Experience as a Service (CXaaS) Market Size and Forecast, by Country
8.4.3. Asia-Pacific Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.4.4. Asia-Pacific Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.4.5. Asia-Pacific Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.4.6. China
8.4.6.1. China Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.4.6.2. China Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.4.6.3. China Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.4.7. India
8.4.7.1. India Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.4.7.2. India Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.4.7.3. India Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.4.8. Japan
8.4.8.1. Japan Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.4.8.2. Japan Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.4.8.3. Japan Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.4.9. South Korea
8.4.9.1. South Korea Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.4.9.2. South Korea Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.4.9.3. South Korea Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.4.10. Australia
8.4.10.1. Australia Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.4.10.2. Australia Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.4.10.3. Australia Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.4.11. Singapore
8.4.11.1. Singapore Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.4.11.2. Singapore Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.4.11.3. Singapore Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.4.12. Indonesia
8.4.12.1. Indonesia Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.4.12.2. Indonesia Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.4.12.3. Indonesia Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.4.13. Taiwan
8.4.13.1. Taiwan Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.4.13.2. Taiwan Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.4.13.3. Taiwan Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.4.14. Malaysia
8.4.14.1. Malaysia Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.4.14.2. Malaysia Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.4.14.3. Malaysia Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.4.15. Rest of APAC
8.4.15.1. Rest of APAC Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.4.15.2. Rest of APAC Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.4.15.3. Rest of APAC Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.5. Rest of The World
8.5.1. Key Market Trends and Opportunities
8.5.2. Rest of The World Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.5.3. Rest of The World Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.5.4. Rest of The World Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.5.5. Rest of The World Customer Experience as a Service (CXaaS) Market Size and Forecast, by Country
8.5.6. Latin America
8.5.6.1. Latin America Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.5.6.2. Latin America Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.5.6.3. Latin America Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.5.7. Middle East
8.5.7.1. Middle East Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.5.7.2. Middle East Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.5.7.3. Middle East Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
8.5.8. Africa
8.5.8.1. Africa Customer Experience as a Service (CXaaS) Market Size and Forecast, by Component
8.5.8.2. Africa Customer Experience as a Service (CXaaS) Market Size and Forecast, by Enterprise Size
8.5.8.3. Africa Customer Experience as a Service (CXaaS) Market Size and Forecast, by Deployment Model
Chapter 9. Competitive Landscape
9.1. Market Overview
9.2. Market Share Analysis/Key Player Positioning
9.3. Developmental Strategy Benchmarking
9.3.1. New Product Development
9.3.2. Product Launches
9.3.3. Business Expansions
9.3.4. Partnerships, Joint Ventures, And Collaborations
9.3.5. Mergers And Acquisitions
Chapter 10. Company Profiles
10.1. Arise Virtual Solutions, Inc. (US)
10.1.1. Company Snapshot
10.1.2. Financial Performance
10.1.3. Product Offerings
10.1.4. Key Strategic Initiatives
10.1.5. SWOT Analysis
10.2. Teleperformance SA (Albania)
10.2.1. Company Snapshot
10.2.2. Financial Performance
10.2.3. Product Offerings
10.2.4. Key Strategic Initiatives
10.2.5. SWOT Analysis
10.3. Conectys (Romania)
10.3.1. Company Snapshot
10.3.2. Financial Performance
10.3.3. Product Offerings
10.3.4. Key Strategic Initiatives
10.3.5. SWOT Analysis
10.4. wow24-7.io. (Ukraine)
10.4.1. Company Snapshot
10.4.2. Financial Performance
10.4.3. Product Offerings
10.4.4. Key Strategic Initiatives
10.4.5. SWOT Analysis
10.5. Stream Global Services (US)
10.5.1. Company Snapshot
10.5.2. Financial Performance
10.5.3. Product Offerings
10.5.4. Key Strategic Initiatives
10.5.5. SWOT Analysis
10.6. GCS Agents (US)
10.6.1. Company Snapshot
10.6.2. Financial Performance
10.6.3. Product Offerings
10.6.4. Key Strategic Initiatives
10.6.5. SWOT Analysis
10.7. Unity Communications (US)
10.7.1. Company Snapshot
10.7.2. Financial Performance
10.7.3. Product Offerings
10.7.4. Key Strategic Initiatives
10.7.5. SWOT Analysis
10.8. Sitel Group (Foundever) (US)
10.8.1. Company Snapshot
10.8.2. Financial Performance
10.8.3. Product Offerings
10.8.4. Key Strategic Initiatives
10.8.5. SWOT Analysis
10.9. SunTec India (India)
10.9.1. Company Snapshot
10.9.2. Financial Performance
10.9.3. Product Offerings
10.9.4. Key Strategic Initiatives
10.9.5. SWOT Analysis
10.10. The Contact Company (UK)
10.10.1. Company Snapshot
10.10.2. Financial Performance
10.10.3. Product Offerings
10.10.4. Key Strategic Initiatives
10.10.5. SWOT Analysis
*The List of Company Is Subject To Change During The Final Compilation of The Report

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