Automotive NVH Materials Market Analysis and Forecast to 2032: By Application (Absorption, Insulation), Vehicle Type (Passenger Vehicles, Light Commercial Vehicles, Heavy Commercial Vehicles), Material Type (Thermoplastic Polymers, Engineering Resins, Oth

Automotive NVH Materials Market Analysis and Forecast to 2032: By Application (Absorption, Insulation), Vehicle Type (Passenger Vehicles, Light Commercial Vehicles, Heavy Commercial Vehicles), Material Type (Thermoplastic Polymers, Engineering Resins, Others), and Region

Automotive NVH materials, also known as noise, vibration, and harshness materials, are used to reduce unwanted noise, vibrations (oscillations due to automobile mechanics), and harshness (the level of discomfort) in automobiles. NVH materials, including molded rubbers, metal and film laminates, molded foams and engineering resins, are used to control air and structure-borne noises as well as noise generated from the interior components of the vehicles. In recent years, there has been a heightened demand for NVH materials as they absorb noise and prevent it from entering the vehicle, thereby preventing discomfort and improving the ride quality.

Key Drivers & Trends

China, South Korea, Japan, and India are the major automobile manufacturing hubs in Asia Pacific, Brazil in South America and Turkey in Eastern Europe are the fastest-growing markets for automobiles. A significant share of the automobiles manufactured in these countries is exported to Europe, North America, and the Middle East & Africa. The domestic demand for automobiles is also increasing in China, India, Turkey, and Brazil. Due to the increase in demand for cars in emerging markets, automobile manufacturers are focusing more on incorporating safety and comfort measures in their vehicles. In order to improve ride quality and passenger comfort while reducing noise, vibration, and harshness, automotive NVH materials are utilized in automobiles. Increased demand for luxury cars may moderately help in the usage of automotive NVH materials in them.

Key Restraints & Challenges

Lowering the NVH levels of a vehicle leads to an increase in its overall vehicle weight. This has led manufacturers, such as GM, Ford, BMW, and Toyota to develop new and radical methods to reduce NVH levels in their automobiles. Active noise control system is one such technology that allows automotive manufacturers to achieve better noise control without using more NVH materials in vehicles. This technology uses the vehicle's audio system to cancel low-frequency unwanted noise by emitting sound waves with the same amplitude, but with an inverted phase to the original sound. As this technology can limit only low-frequency noise, the high-frequency noise would still require NVH materials for adequate noise insulation. However, active noise control systems can not counter the vibrations transferred throughout the vehicle body, as they focus on noise cancellation only. However, the development of such technology may substitute NVH control materials in the coming years, thus reducing their demand.

Market Segments

The Automotive NVH Materials market has been segmented into Vehicle Type, Material Type, Application, and Region. Based on the Vehicle Type, the Automotive NVH Materials market is segmented into Passenger Vehicles, Light Commercial Vehicles, and Heavy Commercial Vehicles. On the basis of Material Type, the market is segmented into Thermoplastic Polymers, Engineering Resins, and Others. Based on Application, the market is bifurcated into Absorption and Insulation. Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and the Rest of the World.

Key Players

The Automotive NVH Materials Market report includes players such as 3M Company (US), BASF SE (Germany), Covestro AG (Germany), DuPont de Nemours, Inc. (US), Huntsman International LLC (US), Nitto Denko Corporation (Japan), NVH KOREA (South Korea), Solvay Group (Belgium), Sumitomo Riko Company Limited (Japan), The Dow Chemical Company (US).

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