Athleisure Market Analysis and Forecast to 2032: By Product Type (Yoga Apparels Shirts, Leggings, Shorts, Others), End User (Men, Women, Children), Distribution Channel (Online, Offline), and Region

Athleisure Market Analysis and Forecast to 2032: By Product Type (Yoga Apparels Shirts, Leggings, Shorts, Others), End User (Men, Women, Children), Distribution Channel (Online, Offline), and Region

The Athleisure market was valued at US$ 331.0 billion in 2022 and it is anticipated to grow up to US$ 727.5 billion by 2032, at a CAGR of 8.1% during the forecast period.

Athleisure is a term used to describe clothing that is designed to be worn both for exercise and for everyday activities. The term is used to describe a trend that has emerged in recent years, in which people are increasingly wearing sporty clothing such as yoga pants and sneakers as everyday attire. This trend is driven in part by the increasing popularity of fitness and health, as well as the comfort and practicality of athleisure wear.

Athleisure wear is typically made from comfortable, breathable fabrics such as cotton or polyester, and is often designed to wick away sweat. This type of clothing is usually loose-fitting and comfortable, making it ideal for both working out and casual wear. While athleisure wear can be worn by people of all ages and sizes, it is particularly popular among millennials.

Market Drivers and Trends
The burgeoning young population throughout the world's interest in outdoor sports and recreation has raised the need for a variety of athleisure accessories. One of the key causes influencing this trend may be the rising emphasis on fitness and health consciousness, which is fueling a strong demand for fashionable apparel that is also comfortable. Additionally, a lot of businesses worldwide specialize on certain sports product categories and provide great customer satisfaction top priority. Today, a wide range of businesses provide specialized goods that cater to the preferences and palates of every consumer. They also provide knowledgeable advice to help clients make the right choices. One of the major fashion trends right now, sustainability, is now having a significant impact on the industry. Customers are continuously looking for innovative items made of long-lasting, high-quality, sustainable materials, and many businesses are working to combine fashion with function. Because exercise is becoming such a necessity, the older age group is now more interested in athleisure than ever before. They are focusing on both fashion, especially for ladies, and sports and athleisure apparel. For well-known businesses that operate on a worldwide basis, this will be a tremendous opportunity.
Market Restraints and Challenges
Athletic clothing is still valued as a luxury item and is more expensive than other sporting items. The exorbitant price may significantly impede market expansion in the years to come. The worldwide market will also suffer from consumer misunderstanding about these goods and desire for cheaper, lower-quality garments. Products of low quality are not environmentally friendly and may not be sustainable, which makes the market hostile.

Athleisure Market Segmental Overview
The report analyses the athleisure market based on product type, end user, distribution channel, and region.

Athleisure Market by Product Type

Based on product type, it is segmented into yoga apparels, shirts, leggings, shorts, and others. The shirts segment is expected to have the largest athleisure market share in 2022. Athleisure shirts are in higher demand since they combine comfort and style. Leading companies in the market, including Lululemon and Athleta, have been launching products to support the expansion of the sector. To meet the growing customer demand, this has prompted several merchants to introduce their own product lines. For instance, in January 2020, Target announced the introduction of its own line of athletic and athleisure items, which would include shirts, shorts and tracks created from fabrics produced sustainably. This collection's shirts come in a variety of eye-catching and vibrant designs.

Athleisure Market by End User

Based on end user, it is segmented into men, women, and children. The children segment is expected to dominate the market during the forecast period. Sportswear and athleisure sales have increased dramatically over the world as a result of youngsters doing more sports. Parents are encouraging their kids to participate in a variety of sports due to the rising knowledge of the negative impacts of obesity and the growing desire to foster confidence in kids. The percentage of kids aged 6 to 12 who participated in team sports at least one day per year climbed from 55.5% in 2013 to 56.3% in 2018, according to a study by The Aspen Institute. As a result, it will fuel the growth of the children's athleisure market throughout the forecast period.

Athleisure Market by Distribution Channel

Based on distribution channel, it is bifurcated into online and offline. The online segment is expected to dominate the market during the forecast period. Collaborations with celebrities may also help a company become more visible because they routinely share items on Instagram and other key shopping platforms on social media. Over 70% of businesses employ Instagram influencers in their marketing campaigns, and influencer marketing grew by 198% last year. Digital innovation, increasing globalization, and changes in consumer purchasing patterns are causing seismic transformations in the fashion industry. And the fashion sector is even more uncertain as a result of the coronavirus's accelerated retail crisis. Independent companies are creating high-quality running gear for runners searching for goods that match their demands and their style by utilizing social media marketing and internet shopping.

Regional Analysis of Athleisure Market

Region-wise, it is studied across North America, Europe, Asia Pacific, and Rest of the World. The North America market is expected to hold the majority of the market share in 2022. More Americans than ever before are working from home as a result of the epidemic. As a result, there is a higher demand for athleisure items like sweatpants and pyjamas. According to a consumer survey, 14% of shoppers have bought cosy gear, such pyjamas or athleisure, online since the COVID-19 epidemic began. The National Council of Textile Organisations (NCTO) estimates that the value of industry shipments in 2020 placed the U.S. textile and apparel market at USD 64.4 billion, while USD 25.4 billion worth of fibre, textiles, and clothing were exported from the country.
Major Players in the Athleisure Market
The key players studied in the athleisure market are adidas America, Inc. (US), HanesBrands Inc. (US), LACOSTE USA, Inc. (US), lululemon athletica inc. (US), Nike, Inc. (US), Outerknown, LLC (US), Pangaia Group (UK), Under Armour, Inc. (US), Vuori, Inc. (US), and Wear Pact, LLC (US).
COVID-19 Impact
The global yoga scene has been significantly impacted by the COVID-19 pandemic. The lockdown measures resulted in the closure or temporary closure of yoga studios, gyms, health clubs, and other facilities where in-person group yoga instruction were held. However, the industry development was aided by the switch from in-person meetings to online platforms. Customers were lured to loungewear like leggings, pyjama sets, and other soothing substitutes throughout the epidemic. In order to meet this trend, the Old Navy shop rearranged the layout of its store and put certain things right at the entrance. To increase their market share, major corporations are releasing new products with elastic fabric that can be worn to the store or on a run.
Recent Developments

May 2022, Under Armour announced the launch of the D2C platform, UnderArmour.com in India. The company aims to distribute its products and services through Underdog Athletics, its local distributor and master franchise in the country. The company is considering capitalizing on the success of its direct-to-consumer (DTC) business.
March 2022, Abercrombie & Fitch Co. announced the launch of a new activewear sub-brand called YPB. YPB is an acronym for “Your Personal Best” and is intended to inspire customers to achieve their full potential in various activities, such as running, stretching, lifting, and daily living. Through the launch, the company aims to expand its reach to millennials.
July 2022, Third Wind Performance, a company that specializes in athleisure clothing, expanded its range by offering six color options in leggings and sports bras, and five color options in Third Wind Definition shirts for both men and women.

Athleisure Market Report Coverage

The report offers a comprehensive quantitative as well as qualitative analysis of the current Athleisure Market outlook and estimations from 2022 to 2032, which helps to recognize the prevalent opportunities.
The report also covers qualitative as well as quantitative analysis of Athleisure Market in terms of revenue ($Billion).
Major players in the market are profiled in this report and their key developmental strategies are studied in detail. This will provide an insight into the competitive landscape of the Athleisure industry.
A thorough analysis of market trends and restraints is provided.
By region as well as country market analysis is also presented in this report.
Analytical depiction of the Athleisure Market along with the current trends and future estimations to depict imminent investment pockets. The overall Athleisure industry opportunity is examined by understanding profitable trends to gain a stronger foothold.
Porter’s five forces analysis, SWOT analysis, Pricing Analysis, Case Studies, COVID-19 impact analysis, Russia-Ukraine war impact, and PESTLE analysis of the Athleisure Market are also analyzed.

Frequently Asked Questions
Q1. How big is the Athleisure market?

Ans. The athleisure market size was US$ 331.0 billion in 2022 and is anticipated to reach US$ 727.5 billion in 2032, growing at a rate of 8.1% from 2022 to 2032.

Q2. What is the Athleisure market growth rate?

Ans. The growth rate of the Athleisure market is 8.1% from 2022 to 2032.

Q3. Which region holds a major market share for the Athleisure market?

Ans. North America holds a major market share of the Athleisure market in 2022.

Q4. Which segment accounted for the largest Athleisure market share?

Ans. Based on end user, it is segmented into men, women, and children. The children segment is expected to dominate the market during the forecast period.

Q5. Who are the key players in the Athleisure market?

Ans. The Athleisure market report includes players such as adidas America, Inc. (US), HanesBrands Inc. (US), LACOSTE USA, Inc. (US), lululemon athletica inc. (US), Nike, Inc. (US), Outerknown, LLC (US), Pangaia Group (UK), Under Armour, Inc. (US), Vuori, Inc. (US), and Wear Pact, LLC (US).

Q6. What are the factors driving the Athleisure market growth?

Ans. The major factors driving the rising of the market is growing youth population's interest in outdoor recreational activities and sports.

Q7. What are the key growth strategies of Athleisure market players?

Ans. The key growth strategies of Athleisure market players are product launches, collaboration, and market expansion.

Q8. Which region will provide more business opportunities for the Athleisure market during the forecast period?

Ans. The Asia Pacific will provide more business opportunities for the Athleisure market during the forecast period.

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