Whole Grain and High Fiber Foods

Global Whole Grain and High Fiber Foods Market to Reach US$74.8 Billion by 2030

The global market for Whole Grain and High Fiber Foods estimated at US$52.0 Billion in the year 2024, is expected to reach US$74.8 Billion by 2030, growing at a CAGR of 6.2% over the analysis period 2024-2030. Wheat, one of the segments analyzed in the report, is expected to record a 7.3% CAGR and reach US$24.9 Billion by the end of the analysis period. Growth in the Maize segment is estimated at 6.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$17.6 Billion While China is Forecast to Grow at 8.6% CAGR

The Whole Grain and High Fiber Foods market in the U.S. is estimated at US$17.6 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$10.3 Billion by the year 2030 trailing a CAGR of 8.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.3% and 5.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.7% CAGR.

Global Whole Grain and High Fiber Foods Market - Key Trends & Drivers Summarized

Whole grain and high fiber foods have become central to modern dietary guidelines due to their numerous health benefits. Whole grains, which include the entire grain kernel – the bran, germ, and endosperm – are rich in essential nutrients such as vitamins, minerals, and fiber. Common examples include brown rice, oats, quinoa, barley, and whole wheat. High fiber foods, which encompass fruits, vegetables, legumes, and whole grains, are critical for maintaining digestive health, regulating blood sugar levels, and lowering cholesterol. The inclusion of these foods in the diet has been associated with reduced risks of chronic diseases such as heart disease, diabetes, and certain types of cancer. The growing awareness of these benefits has spurred a significant shift in consumer preferences towards incorporating more whole grains and high fiber foods into daily meals.

The food industry has responded to this shift with a wide array of product innovations aimed at meeting the rising demand for healthier options. Food manufacturers are increasingly offering products labeled as "whole grain" and "high fiber," including cereals, bread, pasta, and snack foods. These products are often enriched with additional fiber or formulated to contain a higher proportion of whole grains. Advances in food technology have enabled the development of more palatable and convenient whole grain and high fiber products, which appeal to a broader consumer base. Additionally, the clean label movement has driven manufacturers to use fewer artificial additives and more natural ingredients, further boosting the appeal of these foods. Educational campaigns and marketing strategies emphasizing the health benefits of whole grains and high fiber foods have also played a crucial role in driving consumer awareness and acceptance.

The growth in the whole grain and high fiber foods market is driven by several factors, including increasing health consciousness, favorable government dietary guidelines, and the rising prevalence of lifestyle-related diseases. As consumers become more aware of the importance of diet in maintaining health and preventing disease, there is a growing demand for nutritious food options. Government initiatives and dietary guidelines advocating for higher consumption of whole grains and dietary fiber are also encouraging consumers to make healthier food choices. The prevalence of lifestyle-related health conditions such as obesity, diabetes, and cardiovascular diseases has further emphasized the need for dietary interventions, boosting the demand for whole grain and high fiber foods. Additionally, the influence of social media and health influencers in promoting healthy eating habits is driving market growth. The continuous innovation in product offerings and the expansion of health-focused food segments are expected to sustain the market`s growth trajectory, meeting the evolving dietary preferences of health-conscious consumers.

SCOPE OF STUDY:

The report analyzes the Whole Grain and High Fiber Foods market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Source (Wheat, Maize, Oats, Brown Rice, Mult-Grain, Other Sources); Product Type (Bakery Products, Breakfast Cereals, Snack Bars, Other Product Types); Nature (Traditional, Organic)

Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Select Competitors (Total 131 Featured) -

• Archer Daniels Midland Company
• B&G Foods, Inc.
• Barilla G. & R. Fratelli SpA
• Alpha Baking Co., Inc.
• Back to Nature Foods Company LLC
• BENEO GmbH
• Bob`s Red Mill Natural Foods
• Bio-Familia AG
• Bagrrys India Ltd.
• Bay State Milling Company
• Aunt Millie`s Bakeries
• Avena Foods, Limited
• Blue Lake Milling
• Biena Snacks
• Ardent Mills

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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