Vehicle Roadside Assistance

Global Vehicle Roadside Assistance Market to Reach ## by 2030

The global market for Vehicle Roadside Assistance estimated at ## in the year 2024, is expected to reach ## by 2030, growing at a CAGR of 0.0% over the analysis period 2024-2030.

Global Vehicle Roadside Assistance Market – Key Trends & Drivers Summarized

Why Is Roadside Assistance Becoming an Essential Service for Modern Vehicle Ownership?

Vehicle roadside assistance has evolved from a basic emergency response offering into a critical component of modern automotive services, fueled by rising consumer expectations for convenience, safety, and mobility assurance. With the global expansion of vehicle ownership—especially in emerging economies—drivers are increasingly seeking peace of mind through 24/7 support in case of breakdowns, flat tires, battery failure, fuel shortages, or lockouts. As vehicles grow more technologically complex, especially with the proliferation of electric and hybrid vehicles, the need for professional assistance rather than DIY fixes is rising sharply. Additionally, lifestyle shifts—such as solo commuting, long-distance driving, and greater female participation in driving—are boosting reliance on dependable roadside services. The integration of roadside assistance as a value-added service in new car purchases, leasing contracts, and insurance policies is further accelerating adoption. Consumers are now viewing roadside support not just as a reactive tool but as a proactive safety net, contributing to greater brand loyalty and customer satisfaction. In urban areas, congestion and unpredictable traffic patterns have also made quick response capabilities a competitive differentiator among service providers, reshaping how automotive brands approach post-sale services.

How Is Technology Transforming the Delivery and Experience of Roadside Assistance?

Digital transformation is significantly enhancing how roadside assistance services are delivered, monitored, and experienced by vehicle owners. The incorporation of GPS, real-time tracking, mobile apps, and AI-powered dispatch systems has streamlined the process of requesting help and locating the nearest service provider. Users can now initiate assistance directly from their smartphone, receive real-time updates, and access digital maps showing the estimated arrival time of technicians. Predictive analytics and vehicle telematics integrated into newer models enable proactive alerts and diagnostics, allowing roadside support to be dispatched even before a vehicle becomes inoperable. For example, low battery voltage or engine trouble codes can trigger automatic service requests through OEM-connected platforms. The use of cloud-based systems is improving coordination between service networks, insurance companies, and towing operators, reducing wait times and enhancing service personalization. Additionally, chatbot integration and AI-driven customer support are simplifying communication for end-users, especially in high-stress roadside situations. Some providers are also experimenting with drone-based delivery of emergency supplies or key replacement services. As technology evolves, the scope of roadside assistance is expanding beyond traditional towing and mechanical help to include concierge services, trip interruption support, and on-demand diagnostics—all of which improve user confidence and strengthen provider-customer relationships.

Why Are Automakers, Insurers, and Mobility Players Investing in Roadside Assistance Services?

Automakers, insurers, and mobility-as-a-service (MaaS) providers are increasingly recognizing roadside assistance as a strategic touchpoint for customer engagement, retention, and competitive differentiation. Original equipment manufacturers (OEMs) are embedding assistance plans into new vehicle offerings, often providing free coverage for the first few years of ownership to reinforce after-sales support and brand loyalty. These services are frequently extended through certified pre-owned programs and subscription-based vehicle ownership models. Insurance companies are bundling roadside assistance with policies as a value-added perk, aiming to enhance customer satisfaction while reducing claims through early intervention during vehicle trouble. Startups and MaaS operators—such as car-sharing and ride-hailing platforms—are building or partnering with roadside service networks to maintain fleet uptime and minimize disruption. Fleet operators and logistics providers also benefit from customized roadside packages that prioritize quick recovery and minimize operational downtime. In developing markets, digital platforms are creating access to previously underserved regions, tapping into vast two-wheeler and commercial vehicle segments with affordable, app-based assistance. These diverse partnerships and integrations are reshaping the ecosystem, turning roadside assistance from a reactive service into a proactive component of broader mobility solutions and customer experience strategies.

What’s Fueling the Rapid Growth of the Global Vehicle Roadside Assistance Market?

The growth in the vehicle roadside assistance market is driven by several factors directly linked to rising vehicle complexity, consumer expectations, industry collaborations, and digital service innovation. One of the key drivers is the increasing number of vehicles on the road, particularly in urban and high-density regions, which elevates the probability of breakdowns and minor incidents requiring external support. The growing popularity of electric vehicles (EVs) is another major catalyst, as these vehicles require specialized knowledge for issues like battery failure, software glitches, or charging-related problems—areas where conventional roadside assistance often falls short, prompting specialized service expansion. Additionally, aging vehicle populations in many developed markets are contributing to more frequent mechanical failures, driving demand for reliable support. The widespread integration of telematics and app-based service platforms is improving accessibility and responsiveness, encouraging more consumers to opt for subscription-based assistance plans. Insurance bundling, OEM partnerships, and loyalty programs are further expanding customer touchpoints. Moreover, consumer preference for contactless, digital-first service experiences—accelerated by the pandemic—has made mobile-enabled roadside assistance more attractive and practical. These converging trends, combined with improvements in service logistics, technician training, and real-time tracking, are establishing vehicle roadside assistance as a high-growth, service-driven segment within the global mobility and automotive landscape.

SCOPE OF STUDY:

The report analyzes the Vehicle Roadside Assistance market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Service Type (Towing, Tire Replacement, Fuel Delivery, Lockout / Replacement Key Service, Battery Assistance, Others); Provider (Motor Insurance, Auto Manufacturer, Automotive Clubs, Independent Warranty Providers); End-Use (Passenger Cars, Commercial Vehicles)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Agero, Inc.
• ALD SA
• Allianz Partners
• Allstate Insurance Company
• American Automobile Association (AAA)
• ARC Europe SA
• AutoVantage
• Best Roadside Service
• Falck A/S
• GEICO
• Good Sam Enterprise, LLC
• Honk Technologies
• Paragon Motor Club
• Prime Assistance Inc.
• RAC Group Holdings Ltd.
• Roadside Masters
• SOS International A/S
• State Farm Mutual Automobile Insurance Company
• The AA (Automobile Association)
• Viking Assistance Group AS

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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