Variable Data Printing

Variable Data Printing

Global Variable Data Printing (VDP) Market to Reach $18.9 Billion by 2027

In the changed post COVID-19 business landscape, the global market for Variable Data Printing (VDP) estimated at US$9 Billion in the year 2020, is projected to reach a revised size of US$18.9 Billion by 2027, growing at a CAGR of 11.1% over the analysis period 2020-2027. Machines, one of the segments analyzed in the report, is projected to record a 10.3% CAGR and reach US$10.9 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Software segment is readjusted to a revised 12.9% CAGR for the next 7-year period.

The U.S. Market is Estimated at $2.5 Billion, While China is Forecast to Grow at 15.1% CAGR

The Variable Data Printing (VDP) market in the U.S. is estimated at US$2.5 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$3.9 Billion by the year 2027 trailing a CAGR of 14.9% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 8.5% and 9.3% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 8.9% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$2.7 Billion by the year 2027.

Services Segment to Record 11.5% CAGR

In the global Services segment, USA, Canada, Japan, China and Europe will drive the 11.5% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$1 Billion in the year 2020 will reach a projected size of US$2.1 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Latin America will expand at a 12.6% CAGR through the analysis period.

Select Competitors (Total 38 Featured) -

• 3M Company
• Avery Dennison Corporation
• Canon, Inc.
• Cenveo, Inc.
• HP, Inc.
• Mondi PLC
• Quad Graphics Inc.
• RR Donnelley & Sons Company
• WS Packaging Group, Inc.
• Xerox Corporation

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