Tractor Telematics

Tractor Telematics


Global Tractor Telematics Market to Reach US$155.9 Million by 2030

The global market for Tractor Telematics estimated at US$91.5 Million in the year 2023, is expected to reach US$155.9 Million by 2030, growing at a CAGR of 7.9% over the analysis period 2023-2030. OEM Distribution Channel, one of the segments analyzed in the report, is expected to record a 7.6% CAGR and reach US$100.2 Million by the end of the analysis period. Growth in the Aftermarket Distribution Channel segment is estimated at 8.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$24.1 Million While China is Forecast to Grow at 7.6% CAGR

The Tractor Telematics market in the U.S. is estimated at US$24.1 Million in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$24.8 Million by the year 2030 trailing a CAGR of 7.6% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 7.2% and 6.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 6.3% CAGR.

Global Tractor Telematics Market - Key Trends & Drivers Summarized

What Is Tractor Telematics and Why Is It Essential in Modern Agriculture?
Tractor telematics refers to the integration of GPS, sensors, and data analytics technologies into tractors to monitor, collect, and transmit real-time information about vehicle performance, location, fuel consumption, and other operational parameters. By leveraging wireless communication, telematics systems provide farmers with valuable insights into equipment usage, efficiency, and maintenance needs. Tractor telematics has become essential in modern agriculture, offering a means for farmers to optimize field operations, improve fuel efficiency, reduce downtime, and enhance overall productivity. As farms increase in size and operations become more complex, telematics systems help farmers track and manage equipment across vast areas, ensuring efficient and cost-effective farming practices.

The importance of tractor telematics extends beyond basic tracking; it is a foundational tool for precision agriculture, which relies on data to make informed decisions about planting, fertilizing, and harvesting. Telematics systems enable farmers to monitor field conditions and adjust tractor performance based on factors such as soil type, crop growth, and weather conditions. By collecting and analyzing data, telematics helps reduce resource wastage and improve yields, making farming more sustainable and profitable. Additionally, telematics systems support proactive maintenance by alerting operators to potential mechanical issues before they lead to costly breakdowns, enhancing the longevity and reliability of the equipment. In an era where agriculture must balance productivity with sustainability, tractor telematics is transforming traditional farming practices, offering solutions that address the sector’s evolving needs.

The economic significance of tractor telematics is substantial, as it helps farmers reduce operational costs by optimizing fuel usage, labor, and machinery maintenance. For large-scale operations, telematics systems can significantly cut costs by maximizing the utilization of each tractor, identifying inefficient practices, and minimizing unnecessary idle time. Moreover, government initiatives and subsidies aimed at promoting precision agriculture are accelerating the adoption of telematics, as farmers recognize its potential to improve profitability and resource management. Tractor telematics’ ability to drive efficiencies at both small and large scales makes it an essential tool in the agricultural sector, supporting the modernization and competitiveness of farming enterprises globally.

How Are Technological Advancements and Data-Driven Practices Shaping the Tractor Telematics Market?
Technological advancements in GPS, IoT sensors, and cloud computing are revolutionizing the tractor telematics market, making systems more accurate, accessible, and versatile for various farming applications. Modern telematics solutions now incorporate advanced GPS technology, which provides precise location data and enables geofencing, allowing farmers to set virtual boundaries for tractors and alerting operators if equipment leaves a designated area. This precision in location tracking is critical for large farms, where maintaining efficiency and oversight is challenging. Additionally, IoT sensors monitor a range of parameters, including engine temperature, fuel levels, and hydraulic pressure, providing real-time feedback on equipment status. This data-driven approach allows for predictive maintenance, helping farmers avoid unexpected breakdowns and maintain optimal operational performance.

Data analytics and cloud computing are also transforming telematics by enabling more comprehensive data storage, processing, and analysis. Cloud-based platforms store telematics data from multiple tractors, allowing farmers to access historical and real-time information on equipment performance, weather, and field conditions from any device. This connectivity supports data-driven decision-making, where farmers can analyze trends and adjust strategies based on historical performance data. With analytics tools, telematics systems can provide actionable insights, such as identifying inefficient routes, optimizing fuel usage, and suggesting maintenance schedules. The integration of AI and machine learning into telematics platforms further enhances their capabilities, as these technologies can predict optimal operation parameters based on past data, helping farmers automate decisions for greater efficiency.

Connectivity innovations, including 5G and satellite-based communication, are expanding the reach and reliability of tractor telematics, especially in remote agricultural areas with limited network access. 5G technology, with its high-speed data transmission and low latency, allows telematics systems to provide real-time data streaming and responsive control, crucial for precision agriculture. Satellite-based telematics solutions are emerging as a viable alternative, enabling reliable data transmission across vast, rural areas without cellular infrastructure. These connectivity advancements are making telematics systems more robust and accessible, ensuring that farms in remote locations can benefit from digital solutions. Together, technological advancements in GPS, data analytics, and connectivity are driving the evolution of tractor telematics, aligning it with the demands of modern, data-intensive agriculture.

Where Is Tractor Telematics Making the Greatest Impact Across Agricultural Segments?
Tractor telematics has a profound impact across various agricultural segments, including row crop farming, livestock management, horticulture, and large-scale grain production. In row crop farming, telematics is invaluable for optimizing planting, fertilizing, and harvesting activities, where precision and timing are critical to maximizing yield. Telematics systems allow farmers to monitor tractor operations in real-time, ensuring that seeding, irrigation, and fertilizer application are carried out accurately and consistently across large fields. By tracking field conditions and adjusting tractor functions based on real-time data, row crop farmers can minimize resource waste and increase productivity. Telematics also helps manage crop rotations and field maintenance, essential for maintaining soil health and sustainability in large-scale farming operations.

In livestock management, tractor telematics supports feeding, field preparation, and transportation activities, helping farmers maintain consistent schedules and improve efficiency. Livestock operations often rely on tractors for tasks such as feeding, mucking, and hay transport, which require regular maintenance and efficient fuel use. Telematics systems provide insights into equipment usage, ensuring that tractors are serviced and fueled optimally, reducing disruptions in livestock care routines. Additionally, geofencing capabilities allow farmers to monitor the movement of tractors near grazing areas, preventing livestock disturbance and ensuring equipment stays within designated zones. The use of telematics in livestock farming enhances the coordination of daily operations, supporting animal welfare and farm productivity.

In large-scale grain production, where efficiency and timing are crucial, telematics enables precise coordination of tasks like harvesting, plowing, and tilling across expansive areas. Grain farmers face unique challenges in managing multiple pieces of equipment simultaneously during peak seasons, such as harvest. Telematics allows them to track equipment location, fuel levels, and performance metrics, ensuring seamless transitions between field operations and reducing downtime. The ability to monitor and manage multiple tractors from a central location allows grain producers to optimize logistics and resource allocation. The data generated by telematics also aids in crop forecasting and yield optimization, enabling farmers to make informed decisions on storage, processing, and market sales based on real-time performance metrics. In each of these segments, tractor telematics enhances operational efficiency, promotes resource conservation, and supports sustainable farming practices, demonstrating its essential role in modern agriculture.

What Are the Key Drivers Fueling Growth in the Tractor Telematics Market?
The growth in the tractor telematics market is driven by several key factors, including the adoption of precision agriculture, government support for smart farming technologies, and the increasing need for efficient resource management. Precision agriculture practices, which rely on data-driven insights to maximize crop yield and resource efficiency, are a major driver of telematics adoption. Telematics systems provide the real-time data needed for precision farming, enabling farmers to monitor field conditions, optimize tractor operations, and adjust inputs like water, seeds, and fertilizers. As farmers adopt precision agriculture to increase productivity and reduce costs, the demand for telematics solutions that provide comprehensive visibility into equipment and field operations continues to grow, particularly in regions like North America, Europe, and Asia-Pacific, where precision farming is becoming standard.

Government support and subsidies for smart farming technologies are further accelerating the adoption of tractor telematics. Many governments offer financial incentives, technical support, and policy initiatives that encourage farmers to integrate digital solutions in agriculture to improve food security, sustainability, and rural development. In the European Union, for example, the Common Agricultural Policy (CAP) supports digital transformation in farming, including the use of telematics systems for efficient, sustainable farming practices. Similar initiatives in the United States and other countries aim to modernize agricultural operations by making digital farming tools more affordable and accessible. This government backing is vital in helping farmers, particularly in developing regions, overcome financial barriers to adopting telematics and other precision agriculture tools.

The increasing need for efficient resource management due to climate change and environmental concerns is also driving growth in the tractor telematics market. Telematics allows farmers to monitor fuel consumption, water usage, and soil health, providing the data needed to reduce resource wastage and environmental impact. By enabling precision in field operations, telematics helps farmers minimize chemical inputs, conserve water, and reduce carbon emissions from machinery. As agriculture faces mounting pressure to adopt sustainable practices, telematics is emerging as a critical tool for resource optimization and environmental stewardship. This alignment with sustainability goals is particularly appealing to environmentally conscious consumers and aligns with regulatory expectations, driving further adoption of telematics in agriculture.

Together, these drivers—precision agriculture adoption, government support, and demand for resource efficiency—are fueling the growth of the tractor telematics market, positioning telematics as a central component of modern, data-driven farming. As agriculture continues to evolve, tractor telematics will play an increasingly pivotal role in supporting sustainable, productive, and profitable farming practices across global markets.

SCOPE OF STUDY:

The report analyzes the Tractor Telematics market in terms of US$ by the following Distribution Channel, and Geographic Regions/Countries:

Segments:
Distribution Channel (OEM Distribution Channel, Aftermarket Distribution Channel)

Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Rest of Europe; Asia-Pacific; Rest of World.

Select Competitors (Total 45 Featured) -
  • Argo Tractors SpA
  • Argo Tractors SpA - Landini SpA
  • Azuga
  • Carnot Technologies Ltd.
  • Deere & Company
  • Fleet Complete
  • Geotab, Inc.
  • Hello Tractor
  • Kinishi Limited
  • Kubota Canada Limited
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I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
Tractor Telematics – Global Key Competitors Percentage Market Share in 2024 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Growing Demand for Precision Agriculture & Smart Farming Drives Tractor Telematics Market
Rising Focus on Farm Efficiency Expands Addressable Market for Telematics
Increasing Adoption of IoT in Agriculture Spurs Telematics Growth
Expansion in Agricultural Machinery Industry Propels Telematics Market
High Demand for Fleet Management Solutions in Agriculture Strengthens Market
Technological Advancements in GPS and Data Analytics Drive Adoption
Emphasis on Fuel Management Solutions Expands Tractor Telematics Market
Rising Demand for Real-Time Monitoring of Farm Equipment Supports Growth
Adoption of Predictive Maintenance Systems Bodes Well for Market
Shift Toward Automated Farm Machinery Sets Stage for Market Growth
High Demand for Weather-Linked Data to Support Farming Operations
Adoption of Remote Diagnostics Solutions Boosts Telematics Market
Growing Popularity of Subscription-Based Telematics Services Expands Market
Increasing Use of Drones in Agriculture Complements Telematics Demand
4. GLOBAL MARKET PERSPECTIVE
TABLE 1: World Tractor Telematics Market Analysis of Annual Sales in US$ for Years 2014 through 2030
TABLE 2: World Recent Past, Current & Future Analysis for Tractor Telematics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
TABLE 3: World Historic Review for Tractor Telematics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
TABLE 4: World 16-Year Perspective for Tractor Telematics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2024 & 2030
TABLE 5: World Recent Past, Current & Future Analysis for OEM Distribution Channel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
TABLE 6: World Historic Review for OEM Distribution Channel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
TABLE 7: World 16-Year Perspective for OEM Distribution Channel by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
TABLE 8: World Recent Past, Current & Future Analysis for Aftermarket Distribution Channel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
TABLE 9: World Historic Review for Aftermarket Distribution Channel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
TABLE 10: World 16-Year Perspective for Aftermarket Distribution Channel by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
III. MARKET ANALYSIS
UNITED STATES
Tractor Telematics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
TABLE 11: USA Recent Past, Current & Future Analysis for Tractor Telematics by Distribution Channel - OEM Distribution Channel and Aftermarket Distribution Channel - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
TABLE 12: USA Historic Review for Tractor Telematics by Distribution Channel - OEM Distribution Channel and Aftermarket Distribution Channel Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
TABLE 13: USA 16-Year Perspective for Tractor Telematics by Distribution Channel - Percentage Breakdown of Value Sales for OEM Distribution Channel and Aftermarket Distribution Channel for the Years 2014, 2024 & 2030
CANADA
TABLE 14: Canada Recent Past, Current & Future Analysis for Tractor Telematics by Distribution Channel - OEM Distribution Channel and Aftermarket Distribution Channel - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
TABLE 15: Canada Historic Review for Tractor Telematics by Distribution Channel - OEM Distribution Channel and Aftermarket Distribution Channel Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
TABLE 16: Canada 16-Year Perspective for Tractor Telematics by Distribution Channel - Percentage Breakdown of Value Sales for OEM Distribution Channel and Aftermarket Distribution Channel for the Years 2014, 2024 & 2030
JAPAN
Tractor Telematics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
TABLE 17: Japan Recent Past, Current & Future Analysis for Tractor Telematics by Distribution Channel - OEM Distribution Channel and Aftermarket Distribution Channel - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
TABLE 18: Japan Historic Review for Tractor Telematics by Distribution Channel - OEM Distribution Channel and Aftermarket Distribution Channel Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
TABLE 19: Japan 16-Year Perspective for Tractor Telematics by Distribution Channel - Percentage Breakdown of Value Sales for OEM Distribution Channel and Aftermarket Distribution Channel for the Years 2014, 2024 & 2030
CHINA
Tractor Telematics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
TABLE 20: China Recent Past, Current & Future Analysis for Tractor Telematics by Distribution Channel - OEM Distribution Channel and Aftermarket Distribution Channel - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
TABLE 21: China Historic Review for Tractor Telematics by Distribution Channel - OEM Distribution Channel and Aftermarket Distribution Channel Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
TABLE 22: China 16-Year Perspective for Tractor Telematics by Distribution Channel - Percentage Breakdown of Value Sales for OEM Distribution Channel and Aftermarket Distribution Channel for the Years 2014, 2024 & 2030
EUROPE
Tractor Telematics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
TABLE 23: Europe Recent Past, Current & Future Analysis for Tractor Telematics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
TABLE 24: Europe Historic Review for Tractor Telematics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
TABLE 25: Europe 16-Year Perspective for Tractor Telematics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2024 & 2030
TABLE 26: Europe Recent Past, Current & Future Analysis for Tractor Telematics by Distribution Channel - OEM Distribution Channel and Aftermarket Distribution Channel - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
TABLE 27: Europe Historic Review for Tractor Telematics by Distribution Channel - OEM Distribution Channel and Aftermarket Distribution Channel Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
TABLE 28: Europe 16-Year Perspective for Tractor Telematics by Distribution Channel - Percentage Breakdown of Value Sales for OEM Distribution Channel and Aftermarket Distribution Channel for the Years 2014, 2024 & 2030
FRANCE
Tractor Telematics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
TABLE 29: France Recent Past, Current & Future Analysis for Tractor Telematics by Distribution Channel - OEM Distribution Channel and Aftermarket Distribution Channel - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
TABLE 30: France Historic Review for Tractor Telematics by Distribution Channel - OEM Distribution Channel and Aftermarket Distribution Channel Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
TABLE 31: France 16-Year Perspective for Tractor Telematics by Distribution Channel - Percentage Breakdown of Value Sales for OEM Distribution Channel and Aftermarket Distribution Channel for the Years 2014, 2024 & 2030
GERMANY
Tractor Telematics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
TABLE 32: Germany Recent Past, Current & Future Analysis for Tractor Telematics by Distribution Channel - OEM Distribution Channel and Aftermarket Distribution Channel - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
TABLE 33: Germany Historic Review for Tractor Telematics by Distribution Channel - OEM Distribution Channel and Aftermarket Distribution Channel Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
TABLE 34: Germany 16-Year Perspective for Tractor Telematics by Distribution Channel - Percentage Breakdown of Value Sales for OEM Distribution Channel and Aftermarket Distribution Channel for the Years 2014, 2024 & 2030
ITALY
TABLE 35: Italy Recent Past, Current & Future Analysis for Tractor Telematics by Distribution Channel - OEM Distribution Channel and Aftermarket Distribution Channel - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
TABLE 36: Italy Historic Review for Tractor Telematics by Distribution Channel - OEM Distribution Channel and Aftermarket Distribution Channel Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
TABLE 37: Italy 16-Year Perspective for Tractor Telematics by Distribution Channel - Percentage Breakdown of Value Sales for OEM Distribution Channel and Aftermarket Distribution Channel for the Years 2014, 2024 & 2030
UNITED KINGDOM
Tractor Telematics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
TABLE 38: UK Recent Past, Current & Future Analysis for Tractor Telematics by Distribution Channel - OEM Distribution Channel and Aftermarket Distribution Channel - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
TABLE 39: UK Historic Review for Tractor Telematics by Distribution Channel - OEM Distribution Channel and Aftermarket Distribution Channel Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
TABLE 40: UK 16-Year Perspective for Tractor Telematics by Distribution Channel - Percentage Breakdown of Value Sales for OEM Distribution Channel and Aftermarket Distribution Channel for the Years 2014, 2024 & 2030
REST OF EUROPE
TABLE 41: Rest of Europe Recent Past, Current & Future Analysis for Tractor Telematics by Distribution Channel - OEM Distribution Channel and Aftermarket Distribution Channel - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
TABLE 42: Rest of Europe Historic Review for Tractor Telematics by Distribution Channel - OEM Distribution Channel and Aftermarket Distribution Channel Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
TABLE 43: Rest of Europe 16-Year Perspective for Tractor Telematics by Distribution Channel - Percentage Breakdown of Value Sales for OEM Distribution Channel and Aftermarket Distribution Channel for the Years 2014, 2024 & 2030
ASIA-PACIFIC
Tractor Telematics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
TABLE 44: Asia-Pacific Recent Past, Current & Future Analysis for Tractor Telematics by Distribution Channel - OEM Distribution Channel and Aftermarket Distribution Channel - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
TABLE 45: Asia-Pacific Historic Review for Tractor Telematics by Distribution Channel - OEM Distribution Channel and Aftermarket Distribution Channel Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
TABLE 46: Asia-Pacific 16-Year Perspective for Tractor Telematics by Distribution Channel - Percentage Breakdown of Value Sales for OEM Distribution Channel and Aftermarket Distribution Channel for the Years 2014, 2024 & 2030
REST OF WORLD
TABLE 47: Rest of World Recent Past, Current & Future Analysis for Tractor Telematics by Distribution Channel - OEM Distribution Channel and Aftermarket Distribution Channel - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
TABLE 48: Rest of World Historic Review for Tractor Telematics by Distribution Channel - OEM Distribution Channel and Aftermarket Distribution Channel Markets - Independent Analysis of Annual Sales in US$ for Years 2014 through 2022 and % CAGR
TABLE 49: Rest of World 16-Year Perspective for Tractor Telematics by Distribution Channel - Percentage Breakdown of Value Sales for OEM Distribution Channel and Aftermarket Distribution Channel for the Years 2014, 2024 & 2030
IV. COMPETITION

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