Tortillas

Global Tortillas Market to Reach US$30.4 Billion by 2030

The global market for Tortillas estimated at US$25.3 Billion in the year 2024, is expected to reach US$30.4 Billion by 2030, growing at a CAGR of 3.1% over the analysis period 2024-2030. Tortilla Chips, one of the segments analyzed in the report, is expected to record a 3.8% CAGR and reach US$9.8 Billion by the end of the analysis period. Growth in the Taco Shells segment is estimated at 2.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$6.8 Billion While China is Forecast to Grow at 5.3% CAGR

The Tortillas market in the U.S. is estimated at US$6.8 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$6.1 Billion by the year 2030 trailing a CAGR of 5.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.6% and 2.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.0% CAGR.

Tortillas  - Key Trends and Drivers

Tortillas are celebrated for their versatility and adaptability, serving as the foundation for numerous dishes beyond traditional Mexican and Tex-Mex cuisine, such as wraps, sandwiches, and even desserts. Their ability to meld with various culinary traditions makes them a staple in many kitchens, suitable for quick meals and innovative cooking. Classic dishes such as tacos, burritos, and quesadillas highlight tortillas` capacity to pair with diverse fillings and condiments, offering everything from simple, cheese-filled snacks to substantial, meal-worthy creations. This adaptability underlines tortillas` role in culinary innovation and their enduring popularity across different food preferences.

The tortilla market is experiencing dynamic trends that shape consumer preferences and drive market growth. These trends include a focus on health, with an uptick in demand for tortillas catering to specific dietary needs, and the incorporation of plant-based and premium ingredients that appeal to a broader audience. There is increased demand for options such as whole grain, gluten-free, and low-carb tortillas. This health-conscious trend is complemented by a surge in interest for authentic, ethnic cuisines, fueling a preference for traditional tortilla-based dishes among diverse demographic groups, particularly in multicultural regions such as the United States. Aligning with the rise of vegetarian and vegan diets, there is an uptick in demand for tortillas made with plant-based ingredients. These include tortillas incorporating vegetable extracts or being marketed as suitable for vegan diets.

The demand for tortillas is also supported by their convenience, aligning with busy lifestyles where quick and easy meal solutions are prized, and sustainability, with a push towards products made through ethical and environmentally friendly practices. Additionally, the snacking trend is significantly impacting the tortilla market, with an expansion in tortilla-based snacks that cater to on-the-go consumption. Demographic shifts, particularly the growing Hispanic population in the U.S., are also significant, influencing the demand for authentic tortilla products and driving market expansion. As global culinary cultures become more integrated, consumers are more inclined to try authentic flavors and traditional foods, including tortillas, which are central to many Latin American dishes.

 

SCOPE OF STUDY:

The report analyzes the Tortillas market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Tortilla Chips, Taco Shells, Tostadas, Flour Tortillas, Corn Tortillas, Other Product Types); Processing Type (Fresh, Frozen)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 102 Featured) -

• Bimbo Bakeries USA
• Gruma SAB de CV
• Liven S.A.
• Mexican Food Specialties, Inc.
• Mission Foods
• Ole Mexican Foods, Inc.
• Signature Flatbreads Ltd.
• Tyson Mexican Original, Inc.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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