Tissue and Hygiene Products

Global Tissue and Hygiene Products Market to Reach US$518.5 Billion by 2030

The global market for Tissue and Hygiene Products estimated at US$358.1 Billion in the year 2024, is expected to reach US$518.5 Billion by 2030, growing at a CAGR of 6.4% over the analysis period 2024-2030. Toilet Paper, one of the segments analyzed in the report, is expected to record a 6.3% CAGR and reach US$157.7 Billion by the end of the analysis period. Growth in the Household Paper segment is estimated at 7.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$92.7 Billion While China is Forecast to Grow at 9.8% CAGR

The Tissue and Hygiene Products market in the U.S. is estimated at US$92.7 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$122.6 Billion by the year 2030 trailing a CAGR of 9.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.7% and 5.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.3% CAGR.

Tissue and Hygiene Products  - Key Trends and Drivers

Tissue and hygiene products encompass a wide range of personal care and cleaning items essential for daily living and maintaining personal and public hygiene. These products include bathroom tissues, facial tissues, paper towels, wipes, feminine hygiene products, and adult incontinence products. Typically made from a variety of paper and absorbent materials, these products are designed to enhance cleanliness, comfort, and convenience in both household and commercial environments. Increasing global focus on sanitation and hygiene, spurred by recent public health crises, notably the COVID-19 pandemic, represents a major growth driver in the tissue and hygiene products market. This heightened awareness has led to a surge in demand for hygiene products, particularly disinfecting and antibacterial wipes and hand sanitizing tissues. Additionally, the shift in consumer behavior towards maintaining higher hygiene standards at home and in public areas continues to fuel demand for these products. This trend is supported by government initiatives and health campaigns promoting better hygiene practices to prevent the spread of viruses and bacteria.

Another significant trend is the growing consumer preference for eco-friendly and sustainable products. As environmental concerns become more pressing, consumers are increasingly opting for tissue and hygiene products made from recycled materials or sourced from sustainable forestry practices. Manufacturers are responding to this demand by innovating in product materials and production processes, such as reducing water usage and carbon emissions during manufacturing and introducing biodegradable and compostable products. This shift not only meets consumer expectations but also aligns with global sustainability goals, influencing the development and marketing strategies of tissue and hygiene product companies. Manufacturers are increasingly exploring alternative fibers and substrates that diverge from traditional virgin timber sources to meet these eco-conscious demands

Furthermore, advancements in product technology and customization are also driving market growth. Innovations in the tissue and hygiene sector include enhanced product designs that offer better absorption, comfort, and skin-friendly materials, particularly in products like adult incontinence and feminine hygiene. The market is also seeing a rise in personalized and niche products tailored to specific consumer needs and preferences, such as hypoallergenic products for sensitive skin or customized feminine hygiene solutions. These advancements help address a broader range of consumer requirements, contributing to the expansion of the tissue and hygiene products market.

SCOPE OF STUDY:

The report analyzes the Tissue and Hygiene Products market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Toilet Paper, Household Paper, Baby Diapers, Feminine Hygiene, Paper Tissues, Incontinence); Distribution Channel (Offline, Online)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 174 Featured) -

• Asia Pulp and Paper Group
• Carmen Tissues S.A.E
• Clearwater Paper Corporation
• Georgia Pacific LLC
• Hengan International Group Co., Ltd.
• Johnson & Johnson
• Kimberly-Clark Corporation
• Kruger Inc.
• MPI Papermills Inc.
• Procter & Gamble Company, The
• Sofidel Group
• Sofidel Group
• Svenska Cellulosa Aktiebolaget (SCA)
• Unicharm Corporation

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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