Texture Paints

Global Texture Paints Market to Reach US$31.0 Billion by 2030

The global market for Texture Paints estimated at US$19.7 Billion in the year 2024, is expected to reach US$31.0 Billion by 2030, growing at a CAGR of 7.9% over the analysis period 2024-2030. Interior, one of the segments analyzed in the report, is expected to record a 7.1% CAGR and reach US$18.0 Billion by the end of the analysis period. Growth in the Exterior segment is estimated at 9.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$5.1 Billion While China is Forecast to Grow at 11.4% CAGR

The Texture Paints market in the U.S. is estimated at US$5.1 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$7.4 Billion by the year 2030 trailing a CAGR of 11.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.3% and 6.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 5.0% CAGR.

Global Texture Paints Market - Key Trends and Drivers Summarized

How Are Texture Paints Transforming Modern Construction and Design?

Texture paints are innovative coatings designed to add decorative, tactile effects to surfaces, making them integral to both interior and exterior design. Unlike regular paints, texture paints offer unique finishes such as sand, stone, metallic, and stucco, providing an aesthetic that ranges from rustic to contemporary. These paints enhance not only the visual appeal but also the functionality of walls by offering moisture resistance, thermal insulation, and improved durability. The demand for texture paints has risen significantly in residential, commercial, and industrial sectors, driven by consumer preferences for customization, improved aesthetics, and surface protection.

What Are the Key Segments in the Texture Paints Market?

Key product types include smooth, sand, stone, and metallic textures, each catering to specific design requirements. Smooth texture paints hold a significant market share due to their versatility and ease of application, making them popular for both residential and commercial projects. Sand and stone texture paints, characterized by their rough finishes, are often used for exterior applications, providing enhanced durability and weather resistance. Metallic texture paints offer a glossy, high-end finish suitable for feature walls, adding a touch of luxury to interior spaces. Applications of texture paints span across interior walls, exterior facades, ceilings, and decorative panels. Interior walls represent a substantial segment, driven by the growing trend of personalized home decor and thematic commercial interiors, such as hotels, offices, and retail spaces. Exterior applications benefit from texture paints’ weatherproofing capabilities, ensuring long-lasting surface protection and maintaining visual appeal even in harsh environmental conditions. The primary end-users of texture paints are residential homeowners, commercial property developers, and industrial facilities. Among these, homeowners dominate the market as they increasingly invest in unique interior designs and home renovations that reflect personal style.

How Are Texture Paints Used Across Different Environments?

In residential spaces, texture paints are used to create visually appealing interiors with themes that range from vintage to modern chic. They are applied using various techniques like troweling, sponging, or stippling, allowing for a wide range of patterns and finishes. For exterior applications, texture paints provide a durable coating that protects against rain, heat, and humidity, making them suitable for facades, garden walls, and outdoor patios. In commercial buildings, texture paints are employed to create vibrant and welcoming spaces in lobbies, meeting rooms, and retail stores, enhancing customer experiences and reinforcing brand identity. Industrial settings also utilize textured coatings for machinery, equipment, and infrastructure, where they provide additional surface protection against corrosion, heat, and mechanical wear.

What Factors Are Driving the Growth in the Texture Paints Market?

The growth in the Texture Paints market is driven by several factors, including rapid urbanization, increasing construction activities, and rising consumer demand for customized home designs. Innovations like eco-friendly formulations, enhanced UV resistance, and faster drying times have supported broader adoption in residential, commercial, and industrial projects. The focus on aesthetic appeal, combined with functional benefits like moisture resistance and thermal insulation, has further fueled demand, as texture paints offer dual advantages in design and performance. Additionally, growing awareness of sustainable construction, increased renovation activities, and rising disposable income levels have contributed to market growth. With emerging trends in smart cities and green buildings, texture paints are expected to play a crucial role in achieving modern architectural aesthetics while ensuring surface protection.

SCOPE OF STUDY:

The report analyzes the Texture Paints market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Interior, Exterior); Application (Residential, Non-Residential)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Akzonobel
• Andura Coatings
• Asian Paints
• Axalta Coating Systems Ltd.
• Berger Paints India Limited
• Crown Paints Limited
• Diamond Paints
• Hempel A/S
• Jotun A/S
• Kansai Neroloac Paints Ltd.
• Kansai Paint Co. Ltd.
• Nippon Paint Group
• Nippon Paint Holdings Co., Ltd.
• PPG Industries, Inc.
• Spectra Texture Wall Coating Pvt. Ltd.
• The Sherwin-Williams Company
• The Valspar Corporation

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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