Streaming Media Devices

Global Streaming Media Devices Market to Reach US$38.6 Billion by 2030

The global market for Streaming Media Devices estimated at US$16.3 Billion in the year 2024, is expected to reach US$38.6 Billion by 2030, growing at a CAGR of 15.5% over the analysis period 2024-2030. Game Consoles, one of the segments analyzed in the report, is expected to record a 15.4% CAGR and reach US$15.2 Billion by the end of the analysis period. Growth in the Smart TVs segment is estimated at 14.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.4 Billion While China is Forecast to Grow at 20.6% CAGR

The Streaming Media Devices market in the U.S. is estimated at US$4.4 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$8.8 Billion by the year 2030 trailing a CAGR of 20.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 11.6% and 13.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 12.3% CAGR.

Global Streaming Media Devices Market - Key Trends and Drivers Summarized

Streaming media devices, such as set-top boxes and dongles, facilitate the consumption of audio and video content over the internet, directly on users` televisions and other non-PC screens. These devices convert digital content from streaming services like Netflix, Hulu, and Amazon Prime Video into a format that can be easily displayed on a television. The most popular devices in this category include Roku, Amazon Fire TV, Apple TV, and Google Chromecast. Each device offers a unique ecosystem of apps and features, catering to a variety of preferences and media consumption habits. The fundamental appeal of these devices lies in their ability to bring internet-based entertainment to the traditional TV set, combining the richness and flexibility of online content with the comfort and larger display size of home theaters.

The market for streaming media devices has grown significantly due to changes in how audiences consume entertainment. Traditional broadcast and cable television have seen a decline, with more viewers preferring on-demand and streaming services that offer a wider variety of content at potentially lower costs. The convenience of accessing a broad array of content—ranging from movies and TV shows to specialized content like tutorials, sports, and live events—through a single device has driven consumer adoption. Additionally, these devices support high-definition video and surround sound, enhancing the user experience. Manufacturers continue to innovate by integrating advanced features such as voice recognition, smart home capabilities, and improved user interfaces, making these devices an integral part of the digital home ecosystem.

The growth in the streaming media devices market is driven by several factors, including the rapid expansion of online streaming content, advancements in network infrastructure, and shifts in consumer viewing habits. Technological advancements play a crucial role, particularly improvements in wireless networking technologies and the widespread rollout of high-speed internet, which enhance streaming quality and reduce buffering times, making streaming media devices more appealing. Additionally, the increasing availability of 4K and HDR content encourages consumers to purchase newer devices capable of handling such formats. Consumer behavior has also shifted dramatically, with a growing preference for streaming services over traditional TV subscriptions, driven by the desire for more control over what, when, and how they watch. The integration of these devices with other smart home technologies, such as voice-activated speakers and home automation systems, also enhances their utility, making them a central feature in the increasingly connected home. This convergence of technology and consumer preference is likely to continue propelling the growth of the streaming media devices market.

SCOPE OF STUDY:

The report analyzes the Streaming Media Devices market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Device Type (Game Consoles, Smart TVs, Media Streamers); Application (E-Learning Application, Web Browsing Application, Gaming Application, Real-Time Entertainment Application, Social Networking Application); End-Use (Residential End-Use, Commercial End-Use)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 37 Featured) -

• Amazon.com, Inc.
• Apple, Inc.
• ASUSTeK Computer Inc.
• D-Link Corp
• Google, LLC
• Himedia Technology Ltd
• Humax Electronics Co. Ltd
• LG Electronics
• Microsoft Corp.
• NETGEAR Inc.
• NVIDIA Corporation
• Roku, Inc.
• Samsung Electronics America, Inc
• Sony Electronics Inc.
• TiVo Corporation

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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