Stand-Up Pouches

Global Stand-Up Pouches Market to Reach US$37.8 Billion by 2030

The global market for Stand-Up Pouches estimated at US$26.8 Billion in the year 2024, is expected to reach US$37.8 Billion by 2030, growing at a CAGR of 5.9% over the analysis period 2024-2030. Plastic, one of the segments analyzed in the report, is expected to record a 6.4% CAGR and reach US$22.9 Billion by the end of the analysis period. Growth in the Metal segment is estimated at 5.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$7.0 Billion While China is Forecast to Grow at 10.0% CAGR

The Stand-Up Pouches market in the U.S. is estimated at US$7.0 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$9.0 Billion by the year 2030 trailing a CAGR of 10.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.2% and 5.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.0% CAGR.

Global Stand-Up Pouches Market - Key Trends and Drivers Summarized

Why Are Stand-Up Pouches Gaining Popularity in the Packaging Industry?
Stand-up pouches have become increasingly popular in the packaging industry due to their versatility, convenience, and eco-friendly appeal. These pouches are designed to stand upright on shelves, providing enhanced visibility and aesthetic appeal for brands. They are widely used for packaging food and beverages, personal care products, pet food, and household items. The increasing demand for flexible packaging solutions, which offer benefits such as reduced material usage, lower transportation costs, and extended shelf life, is driving the adoption of stand-up pouches across various industries. The trend toward sustainable packaging, coupled with the growing popularity of single-serve and ready-to-eat products, has further fueled the demand for stand-up pouches, making them a preferred choice for manufacturers and consumers alike.

How Are Technological Innovations Shaping the Future of Stand-Up Pouches?
Technological advancements are playing a crucial role in shaping the future of stand-up pouches, enhancing their functionality, performance, and sustainability. Innovations in barrier films, laminates, and resealable closures are improving the shelf life and preservation of products, making stand-up pouches suitable for a broader range of applications. The development of smart and interactive packaging, which incorporates features like QR codes, NFC tags, and augmented reality, is transforming stand-up pouches into powerful marketing tools that engage consumers and provide valuable information. Moreover, the rise of biodegradable, compostable, and recyclable materials is addressing environmental concerns and driving the shift toward sustainable packaging. The integration of digital printing and customization options is also enabling brands to create unique, eye-catching designs that enhance brand recognition and consumer loyalty.

Which Market Segments Are Leading the Growth of the Stand-Up Pouches Industry?
Material types include plastic, aluminum, paper, and bioplastic, with plastic holding the largest market share due to its lightweight, flexibility, and durability. Closure types comprise spouts, zippers, and tear notches, with zippers being the dominant segment due to their convenience and reusability. Applications of stand-up pouches span food and beverages, personal care, pet food, home care, and pharmaceuticals, with food and beverages being the leading segment due to the high demand for flexible, lightweight, and resealable packaging. Geographically, North America, Europe, and Asia-Pacific are the largest markets for stand-up pouches, driven by the strong presence of food and beverage manufacturers, growing consumer awareness of sustainable packaging, and rising e-commerce and online grocery shopping trends.

What Are the Key Drivers of Growth in the Stand-Up Pouches Market?
The growth in the stand-up pouches market is driven by several factors, including the rising demand for flexible, lightweight, and sustainable packaging solutions, technological advancements in barrier films, laminates, and resealable closures, and the increasing use of stand-up pouches in food, beverages, and personal care products. The need to provide cost-effective, aesthetically appealing, and environmentally friendly packaging for various consumer goods is driving the demand for stand-up pouches across multiple sectors. Technological innovations in smart packaging, interactive features, digital printing, and eco-friendly materials, coupled with advancements in packaging design, customization, and product protection, are enhancing the versatility, marketability, and sustainability of stand-up pouches, supporting market growth. The expansion of stand-up pouch applications in pharmaceuticals, pet food, and household products, along with the growing emphasis on reducing plastic waste, carbon footprint, and packaging waste, is creating new opportunities for market players. Additionally, the focus on developing high-barrier, multi-layer, and resealable stand-up pouches for diverse packaging needs is further propelling the growth of the stand-up pouches market.

SCOPE OF STUDY:

The report analyzes the Stand-Up Pouches market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Material (Plastic, Paper, Metal, Bioplastic); Application (Food & Beverage, Homecare, Pet Food, Personal Care & Cosmetics, Healthcare, Other Applications)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 46 Featured) -

• Bischof + Klein SE & Co. KG
• Bryce Corporation
• C-P Flexible Packaging
• Emeraude International
• Foilpackaging Ltd.
• Glenroy, Inc.
• Guala Pack S.p.a.
• Portco Packaging
• Scholle IPN Packaging, Inc.
• Schur Packaging Systems AB

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

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