Sports Technology

Global Sports Technology Market to Reach US$115.8 Billion by 2030

The global market for Sports Technology estimated at US$44.2 Billion in the year 2024, is expected to reach US$115.8 Billion by 2030, growing at a CAGR of 17.4% over the analysis period 2024-2030. Smart Stadiums, one of the segments analyzed in the report, is expected to record a 18.1% CAGR and reach US$72.8 Billion by the end of the analysis period. Growth in the Devices segment is estimated at 14.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$12.4 Billion While China is Forecast to Grow at 16.4% CAGR

The Sports Technology market in the U.S. is estimated at US$12.4 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$17.3 Billion by the year 2030 trailing a CAGR of 16.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 15.2% and 14.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 12.5% CAGR.

Global Sports Technology Market - Key Trends and Drivers Summarized

How Is Sports Technology Transforming Athletic Performance and Fan Engagement?

Sports technology encompasses a range of innovations that improve athletic performance, enhance fan experiences, and optimize sports management. These technologies include wearable devices, performance analytics software, video analysis tools, virtual reality (VR), and artificial intelligence (AI)-driven coaching systems. By providing real-time data, insights, and training solutions, sports technology enables athletes, coaches, and teams to achieve optimal performance levels while improving injury prevention, recovery, and training efficiency. As technology evolves, the sports industry continues to embrace digital transformation, leveraging tools that enhance both professional and recreational sports.

What Are the Key Segments in the Sports Technology Market?

Key types include wearable devices, analytics software, e-sports technology, and sports equipment, with wearable devices holding the largest market share due to their widespread use in monitoring athletic performance and fitness levels. Applications cover athlete performance tracking, fan engagement, stadium management, and e-sports, with athlete performance tracking representing a significant segment driven by the need for real-time data to optimize training. End-users include professional teams, sports academies, individual athletes, and fitness centers, with professional teams leading the market as they invest in data-driven decision-making to improve competitive outcomes.

How Is Sports Technology Integrated Across Sports?

In professional sports, wearable devices and analytics software track players` performance metrics like speed, heart rate, and recovery time, helping coaches tailor training programs and game strategies. E-sports organizations use advanced technology to enhance gaming experiences, including VR for immersive training, AI for strategic gameplay analysis, and cloud-based solutions for global connectivity. In stadium management, smart technologies like crowd analytics, digital ticketing, and fan engagement apps improve safety, convenience, and interaction during live events. Additionally, fitness centers integrate sports technology through connected equipment, virtual training programs, and digital coaching, offering personalized workout plans and progress tracking.

What Factors Are Driving the Growth in the Sports Technology Market?

The growth in the Sports Technology market is driven by several factors, including increasing demand for data-driven performance optimization and fan engagement solutions in professional sports. Advancements in wearable sensors, AI algorithms, and immersive experiences like VR have improved the accuracy, efficiency, and appeal of sports technology, supporting broader adoption across sports organizations and fitness centers. The focus on improving athlete performance, reducing injury risks, and enhancing fan experiences has further fueled demand, as stakeholders prioritize innovation and digital transformation. Additionally, rising investments in sports infrastructure, increased participation in recreational activities, and the popularity of e-sports have contributed to market growth, encouraging the integration of advanced sports technologies.

SCOPE OF STUDY:

The report analyzes the Sports Technology market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Technology (Smart Stadiums, Devices, Sports Analytics, eSports)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 68 Featured) -

• Adidas AG
• Apple
• Cisco
• Ericsson
• Fitbit
• IBM
• LG
• NEC
• PlaySight Interactive Ltd.
• Samsung
• SAP SE
• Sony Corporation
• STATS LLC
• STRIVR Labs
• ZEPP

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

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CHINA
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EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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