Sports Nutrition Foods and Drinks

Global Sports Nutrition Foods and Drinks Market to Reach US$149.9 Billion by 2030

The global market for Sports Nutrition Foods and Drinks estimated at US$101.6 Billion in the year 2024, is expected to reach US$149.9 Billion by 2030, growing at a CAGR of 6.7% over the analysis period 2024-2030. Sports Nutrition, one of the segments analyzed in the report, is expected to record a 5.5% CAGR and reach US$30.4 Billion by the end of the analysis period. Growth in the Sports/Energy Foods segment is estimated at 7.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$46.6 Billion While China is Forecast to Grow at 8.5% CAGR

The Sports Nutrition Foods and Drinks market in the U.S. is estimated at US$46.6 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$20.0 Billion by the year 2030 trailing a CAGR of 8.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 5.4% and 5.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 6.3% CAGR.

Global Sports Nutrition Foods and Drinks Market - Key Trends & Drivers Summarized

Sports nutrition foods and drinks are specialized products designed to enhance athletic performance, improve recovery times, and support overall health and fitness goals. These products include protein powders, energy bars, hydration drinks, and electrolyte-replacement beverages, each formulated to meet the specific nutritional needs of athletes and active individuals. Protein powders, derived from sources like whey, soy, and pea, are crucial for muscle repair and growth. Energy bars and gels provide a quick source of carbohydrates, essential for sustained energy during prolonged physical activities. Hydration drinks, often enriched with electrolytes, help maintain fluid balance and prevent dehydration, which is critical for optimal performance and endurance. The sports nutrition market has evolved significantly, with a growing emphasis on products that are not only effective but also convenient and tailored to individual dietary preferences and restrictions.

The evolution of sports nutrition foods and drinks has been driven by advancements in nutritional science and a deeper understanding of the physiological demands of various sports. Manufacturers are increasingly using high-quality, natural ingredients and avoiding artificial additives to cater to the health-conscious consumer. Innovations such as plant-based protein powders and allergen-free formulations have broadened the market`s appeal, making these products accessible to vegans, vegetarians, and individuals with food sensitivities. Additionally, the development of functional ingredients like branched-chain amino acids (BCAAs), beta-alanine, and creatine has enhanced the efficacy of sports nutrition products, helping athletes improve performance, reduce fatigue, and accelerate recovery. The rise of personalized nutrition, supported by technology and data analytics, allows for more tailored dietary recommendations, further driving consumer interest and engagement.

The growth in the sports nutrition foods and drinks market is driven by several factors, including the increasing popularity of fitness and wellness activities, advancements in product formulation, and expanding consumer awareness of the benefits of sports nutrition. The surge in gym memberships, the rise of endurance sports like marathons and triathlons, and the growing trend of recreational and competitive sports participation have significantly boosted the demand for performance-enhancing nutrition products. Technological advancements in product formulation have enabled the creation of more effective and diverse offerings, catering to a wide range of athletic needs and dietary preferences. Additionally, growing consumer awareness, fueled by social media and fitness influencers, has highlighted the importance of proper nutrition in achieving fitness goals, leading to greater adoption of sports nutrition products. The increasing availability of these products through various distribution channels, including online platforms and specialty retail stores, has further supported market growth. These factors collectively underscore the dynamic expansion of the sports nutrition foods and drinks market, highlighting its critical role in supporting the health and performance of athletes and fitness enthusiasts worldwide.

SCOPE OF STUDY:

The report analyzes the Sports Nutrition Foods and Drinks market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Segment (Sports Nutrition, Sports/Energy Foods, Sports/Energy Drinks); Distribution Channel (Offline, Online); End-Use (Athletes, Bodybuilders, Lifestyle Users, Recreational Users)

Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Select Competitors (Total 341 Featured) -

• Abbott Laboratories, Inc.
• Amway Corporation
• Ajinomoto Co., Inc.
• Abbott Nutrition
• Atkins Nutritionals, Inc.
• AriZona Beverage Company
• Advanced Sports Nutrition Co.
• Bactolac Pharmaceuticals, Inc.
• Atlantic Essential Products, Inc.
• 4 Dimension Nutrition, Inc.
• A.B.B. American Body Building LLC
• Amino Vital
• AST Sports Science
• Bio-Engineered Supplements and Nutrition, Inc. (BSN)
• 12WBT Pty Limited

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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