Specialty Spirits

Global Specialty Spirits Market to Reach US$36.7 Billion by 2030

The global market for Specialty Spirits estimated at US$31.2 Billion in the year 2024, is expected to reach US$36.7 Billion by 2030, growing at a CAGR of 2.7% over the analysis period 2024-2030. Baijiu Spirit, one of the segments analyzed in the report, is expected to record a 3.5% CAGR and reach US$16.8 Billion by the end of the analysis period. Growth in the Shochu Spirit segment is estimated at 1.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$8.4 Billion While China is Forecast to Grow at 5.6% CAGR

The Specialty Spirits market in the U.S. is estimated at US$8.4 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$7.5 Billion by the year 2030 trailing a CAGR of 5.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 0.7% and 2.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.3% CAGR.

Global Specialty Spirits Market - Key Trends and Drivers Summarized

Specialty spirits refer to a diverse category of alcoholic beverages that typically include regional and traditional spirits with unique production methods, ingredients, and cultural significance. These drinks can range from European digestifs and aperitifs, such as Italian amaro or French pastis, to Asian spirits like Japanese shochu or Chinese baijiu. What sets specialty spirits apart is their deep-rooted connection to the local traditions and geographies from which they originate, often produced using age-old techniques passed down through generations. These spirits are characterized by their distinctive flavors, which can be derived from local fruits, herbs, spices, and grains, reflecting the terroir of their regions. The complexity of these flavors makes specialty spirits particularly popular for use in cocktails, as they add depth and an exotic twist to traditional recipes.

The global market for specialty spirits has witnessed significant growth as consumers increasingly seek authenticity and craftsmanship in their beverage choices. This trend is driven by a broader consumer movement towards premiumization and artisanal products in the food and beverage sector. In the spirits market, this shift is evident in the growing consumer interest in understanding the provenance of what they drink, the stories behind unique brands, and the traditional methods of production that promise a more authentic tasting experience. The mixology culture, especially in urban centers, has further fueled the popularity of specialty spirits, with bartenders and mixologists often pioneering the revival of forgotten spirits or innovating with underexplored ones to create new and sophisticated cocktails. As a result, specialty spirits are increasingly featured in high-end bars and restaurants, catering to an audience that values quality and distinction in their alcoholic beverages.

The growth in the specialty spirits market is driven by several factors, including increased global exposure through tourism, advancements in e-commerce, and shifting consumer preferences toward unique and ethically produced beverages. As international travel has expanded people`s exposure to different cultures and their culinary and drinking traditions, there has been a corresponding increase in the appetite for bringing these experiences home. This demand has been met by the expansion of specialty spirits into global markets, often facilitated by advancements in e-commerce that allow consumers to purchase rare and exotic spirits from around the world more easily. Additionally, the rise of social media has played a crucial role in educating consumers and raising awareness about specialty spirits, with platforms enabling enthusiasts to share tasting notes, cocktail recipes, and the heritage of lesser-known spirits. Furthermore, there is a growing consumer preference for spirits that are perceived as being produced in a sustainable and ethical manner, reflecting broader concerns about environmental impact and sustainability practices in production. Together, these factors contribute to a dynamic and growing market for specialty spirits, ensuring their continued popularity and integration into mainstream drinking culture.

SCOPE OF STUDY:

The report analyzes the Specialty Spirits market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Baijiu Spirit, Shochu Spirit, Sake Spirit, Soju Spirit, Cachaça Spirit); Distribution Channel (B2C Distribution Channel, B2B Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 38 Featured) -

• Branca International
• Campari Group
• Dillon`s Small Batch Distillers
• Haworth Wine & Spirits
• LOTTE Corp.
• Luzhou LaoJiao Co.,Ltd
• Mythology Distillery
• Only Bitters
• Pernod Ricard
• Potomac Wines And Spirits
• Prohibition Liquor Co.
• Sanwa Shurui Co., Ltd.
• Specialty Spirits & Fine Wine, LLC
• Suntory Holdings Limited
• Takara Holdings Inc.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.