Sparkling Bottled Water

Global Sparkling Bottled Water Market to Reach US$79.0 Billion by 2030

The global market for Sparkling Bottled Water estimated at US$46.9 Billion in the year 2023, is expected to reach US$79.0 Billion by 2030, growing at a CAGR of 7.7% over the analysis period 2023-2030. Unflavored Water, one of the segments analyzed in the report, is expected to record a 7.3% CAGR and reach US$45.7 Billion by the end of the analysis period. Growth in the Flavored Water segment is estimated at 8.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$12.3 Billion While China is Forecast to Grow at 11.5% CAGR

The Sparkling Bottled Water market in the U.S. is estimated at US$12.3 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$19.4 Billion by the year 2030 trailing a CAGR of 11.5% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.8% and 7.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.6% CAGR.

Global Sparkling Bottled Water Market - Key Trends and Drivers Summarized

Why Has Sparkling Bottled Water Become Such a Sensation?

Sparkling bottled water has seen a meteoric rise in popularity over the past decade, but what makes this effervescent drink such a hit among consumers? The answer lies in its ability to offer a refreshing, guilt-free alternative to traditional sugary sodas and juices. Sparkling water, with its crisp bubbles and myriad of flavor options, provides a sensory experience that elevates ordinary hydration into something more enjoyable and sophisticated. The origins of sparkling water date back to the 18th century when Joseph Priestley, an English chemist, discovered a method to infuse water with carbon dioxide, giving rise to its signature fizz. Over time, natural mineral water sources in regions like France and Italy became known for their naturally carbonated waters, and brands like Perrier and San Pellegrino were established, setting the standard for premium sparkling water. Today, sparkling bottled water is far more than a niche luxury product; it is a mainstream beverage category that spans everything from basic carbonated water to flavored and enhanced varieties. Its rise in popularity is largely driven by health-conscious consumers seeking alternatives to high-calorie and high-sugar beverages, along with those looking for a more refined drinking experience that can be enjoyed solo or as a mixer in cocktails. This evolution has transformed sparkling water into a lifestyle choice, symbolizing health, elegance, and sophistication.

What Sets Sparkling Bottled Water Apart in the Beverage Market?

Sparkling bottled water stands out in the competitive beverage market due to its versatility, wide range of options, and its unique positioning as a healthier substitute for traditional carbonated soft drinks. Unlike sodas, which are typically loaded with sugars, artificial sweeteners, and other additives, sparkling water is often marketed as a “clean” beverage option, appealing to consumers who want to stay hydrated without compromising on taste or texture. This simplicity is a major differentiator, as most sparkling waters consist of just carbonated water and natural flavors, with zero calories, no artificial ingredients, and no caffeine. Another factor that sets sparkling bottled water apart is its premiumization and the variety of flavors available. While classic brands like Perrier and San Pellegrino offer their signature unflavored sparkling waters, newer entrants like LaCroix, Spindrift, and Topo Chico have revolutionized the market with an array of flavors, from lemon and lime to exotic blends like hibiscus, yuzu, and passionfruit. Some even go a step further by using real fruit juice for a hint of natural sweetness, catering to those seeking a balance between purity and flavor. The introduction of functional sparkling waters, fortified with vitamins, electrolytes, or adaptogens, has further diversified the category, tapping into the wellness trend and attracting a segment of consumers who see beverages as a vehicle for health benefits. The premium nature of sparkling water is also reinforced through packaging, with sleek cans, glass bottles, and vibrant labels, giving the product a chic aesthetic appeal.

How Have Changing Consumer Preferences and Health Trends Impacted the Sparkling Water Industry?

The sparkling water industry has been significantly shaped by shifts in consumer preferences and growing health trends, resulting in a rapid expansion of the category and increased innovation. One of the most prominent drivers of this trend is the rising concern over the negative health impacts of sugary sodas and artificially sweetened beverages. With the increasing awareness of the link between sugar consumption and health issues such as obesity, diabetes, and heart disease, consumers are actively seeking alternatives that deliver flavor without compromising health. Sparkling water, with its fizzy texture and zero-calorie profile, perfectly meets this demand, allowing consumers to enjoy the sensory pleasure of bubbles without the associated health risks. Additionally, the trend toward “clean label” products has pushed brands to focus on transparency and simplicity, using natural ingredients and highlighting the absence of additives or artificial preservatives in their marketing. Millennials and Gen Z consumers, in particular, are gravitating toward products that reflect their values of health, wellness, and sustainability. The growth of the “better-for-you” beverage segment has also led to the emergence of sparkling waters that double as wellness drinks, with brands incorporating elements like CBD, probiotics, or adaptogens to appeal to health-conscious buyers looking for beverages that offer more than just hydration. Another impactful trend is the shift in packaging preferences, with consumers increasingly opting for eco-friendly and visually appealing options. The rise of single-serve aluminum cans, which are easily recyclable and portable, has contributed to sparkling water’s dominance in the beverage aisle. Social media has played a crucial role in amplifying these trends, as visually striking cans and unique flavors generate buzz and consumer engagement, further driving demand and shaping perceptions of sparkling water as a trendy and sophisticated beverage choice.

What Factors are Propelling the Growth in the Sparkling Bottled Water Market?

The growth in the sparkling bottled water market is driven by several factors. Firstly, the increasing focus on health and wellness is a major driver, as more consumers are turning away from sugary beverages in favor of zero-calorie alternatives that don’t compromise on flavor. The negative perceptions around sugary sodas and the growing awareness of the benefits of hydration have positioned sparkling water as an ideal substitute that offers the same effervescence without the downsides. Secondly, the broadening of flavor profiles and the introduction of functional ingredients have expanded the consumer base, attracting those who seek more than just plain water. Brands are continually experimenting with new, unique flavors—such as botanical blends, herbal infusions, and exotic fruits—to keep consumers engaged and encourage repeat purchases. The addition of wellness-boosting ingredients like electrolytes, vitamins, and even CBD is further differentiating sparkling water from other beverages, catering to niche markets within the wellness segment. Thirdly, the premiumization of sparkling water through sophisticated branding, innovative packaging, and strategic marketing has been instrumental in attracting a higher-income demographic. Brands are emphasizing not just the health benefits but also the luxury and lifestyle aspects of sparkling water, making it a desirable product that can compete with both alcoholic and non-alcoholic premium beverages. Additionally, the growing preference for convenient, on-the-go consumption has driven the rise of single-serve cans, which are easy to transport, environmentally friendly, and perfectly sized for individual use. The shift toward sustainability has also played a crucial role, with companies adopting eco-friendly packaging materials, such as recyclable aluminum or glass, and promoting their products as environmentally responsible choices. Finally, the rapid expansion of distribution channels, particularly through e-commerce and direct-to-consumer platforms, has made sparkling water more accessible to a global audience. These factors, together, are driving a robust expansion in the sparkling bottled water market, transforming it from a niche product to a mainstream staple in the global beverage industry.

Select Competitors (Total 52 Featured) -

• A.G. Barr
• Cott
• Crystal Geyser
• Danone
• Dr Pepper/Seven Up
• Inc
• Nestlé
• PepsiCo
• Sparkling Ice
• Tempo Beverage Ltd
• The Coca-Cola Company
• Vintage
• VOSS of Norway

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