Soil Wetting Agents

Global Soil Wetting Agents Market to Reach US$212.7 Million by 2030

The global market for Soil Wetting Agents estimated at US$159.2 Million in the year 2024, is expected to reach US$212.7 Million by 2030, growing at a CAGR of 4.9% over the analysis period 2024-2030. Liquid, one of the segments analyzed in the report, is expected to record a 5.6% CAGR and reach US$148.6 Million by the end of the analysis period. Growth in the Granular segment is estimated at 3.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$41.7 Million While China is Forecast to Grow at 8.6% CAGR

The Soil Wetting Agents market in the U.S. is estimated at US$41.7 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$49.3 Million by the year 2030 trailing a CAGR of 8.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.9% and 5.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.4% CAGR.

Global Soil Wetting Agents Market - Key Trends and Drivers Summarized

Soil Wetting Agents: Are They the Solution to Efficient Water Management in Agriculture?

Soil wetting agents, also known as surfactants, are increasingly becoming indispensable in modern farming due to their ability to improve water penetration and distribution in hydrophobic soils. As water scarcity and inefficient water usage become major concerns in agriculture, soil wetting agents offer a solution by reducing water runoff, enhancing water retention, and improving soil moisture levels. These agents are widely used in applications such as turf management, horticulture, golf courses, and residential lawns, where maintaining optimal soil moisture is crucial for healthy plant growth. With the rising focus on sustainable water management and the adoption of smart irrigation practices, the demand for soil wetting agents is growing, particularly in regions prone to drought and water stress.

How Are Technological Advancements Driving the Soil Wetting Agents Market?
Technological advancements in surfactant chemistry and soil science are driving the development of more effective and sustainable soil wetting agents. Modern wetting agents are formulated to provide long-lasting effects on soil moisture retention, reduce water repellency, and improve nutrient absorption. The introduction of biodegradable and non-toxic wetting agents is gaining popularity, particularly among organic and sustainable farming practices, due to their minimal environmental impact. Innovations in soil wetting agent delivery systems, such as granular, liquid, and tablet forms, are enhancing their usability and application efficiency. The integration of soil wetting agents with smart irrigation systems and soil moisture sensors is also supporting the market`s growth by enabling more precise and targeted water management.

Which Market Segments Are Leading the Growth of the Soil Wetting Agents Industry?
Types of soil wetting agents include liquid, granular, and powder, with liquid wetting agents holding the largest market share due to their ease of application and effectiveness in large-scale farming. Applications of soil wetting agents span turf management, agriculture, horticulture, and residential lawns, with turf management being the dominant segment due to the high demand for maintaining soil moisture in sports fields and golf courses. Forms of wetting agents include ionic, non-ionic, and amphoteric, with non-ionic wetting agents leading the market due to their versatility and compatibility with various soil types. End-use sectors comprise agriculture, commercial, residential, and sports turf, with agriculture leading the market due to the growing need for efficient water management. Geographically, North America and Europe are the largest markets for soil wetting agents, driven by advanced agricultural practices and water conservation initiatives, while Asia-Pacific is expected to witness significant growth due to increasing adoption of sustainable farming and irrigation practices.

What Are the Key Drivers of Growth in the Soil Wetting Agents Market?
The growth in the soil wetting agents market is driven by several factors, including the increasing focus on water conservation and efficient irrigation practices, technological advancements in surfactant formulations, and the rising demand for sustainable agriculture solutions. The need to improve water penetration, reduce runoff, and enhance soil moisture retention is driving the demand for soil wetting agents across various applications. Technological innovations in biodegradable and non-toxic wetting agents, coupled with advancements in delivery systems, are enhancing their effectiveness and expanding their application scope, supporting market growth. The integration of soil wetting agents with smart irrigation systems and soil moisture sensors, along with the growing emphasis on reducing water stress and hydrophobicity in soils, is creating new opportunities for market players. Additionally, the expansion of turf management, landscaping, and horticulture applications, as well as the focus on developing cost-effective and environmentally friendly wetting agents, is further propelling the growth of the soil wetting agents market.

SCOPE OF STUDY:

The report analyzes the Soil Wetting Agents market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Form (Liquid, Granular); Application (Turf Care, Agriculture); End-Use (Crop Protection Products, Fertilizers)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• ADS Agrotech Pvt. Ltd.
• BASF SE
• BrettYoung
• Geoponics Corp.
• Grow More Inc.
• Md Biocoals Pvt. Ltd.
• Milliken Chemical
• Nufarm Limited
• Seasol International Pty. Ltd.
• Wilbur-Ellis Holdings, Inc.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.