Software Asset Management

Global Software Asset Management Market to Reach US$16.4 Billion by 2030

The global market for Software Asset Management estimated at US$6.1 Billion in the year 2024, is expected to reach US$16.4 Billion by 2030, growing at a CAGR of 18.0% over the analysis period 2024-2030. Solutions, one of the segments analyzed in the report, is expected to record a 17.1% CAGR and reach US$10.5 Billion by the end of the analysis period. Growth in the Services segment is estimated at 19.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.6 Billion While China is Forecast to Grow at 16.7% CAGR

The Software Asset Management market in the U.S. is estimated at US$1.6 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$2.4 Billion by the year 2030 trailing a CAGR of 16.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 16.2% and 15.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 12.9% CAGR.

Global Software Asset Management Market - Key Trends and Drivers Summarized

Why Is Software Asset Management Becoming Essential for Modern Enterprises?
Software Asset Management (SAM) has become a critical function for modern enterprises seeking to optimize their software investments, reduce costs, and ensure compliance with software licensing agreements. SAM involves managing, controlling, and protecting software assets throughout their lifecycle, from procurement and deployment to usage and retirement. With the growing complexity of software licensing models, such as subscription-based, perpetual, and SaaS licenses, companies are increasingly focusing on SAM to avoid legal and financial risks associated with non-compliance, over-licensing, or under-licensing. The rise of cloud computing, digital transformation, and hybrid IT environments has further heightened the need for effective SAM solutions to gain visibility and control over software assets, reduce audit risks, and enhance IT governance.

How Are Technological Advancements Shaping the Future of Software Asset Management?
Technological advancements in automation, artificial intelligence (AI), machine learning (ML), and data analytics are significantly enhancing the capabilities of Software Asset Management solutions, making them more intelligent, efficient, and proactive. Modern SAM tools are equipped with AI-driven algorithms that can automatically discover software assets across on-premise and cloud environments, analyze usage patterns, and provide actionable insights for optimizing software licenses and minimizing costs. The integration of SAM with IT Service Management (ITSM) and IT Operations Management (ITOM) platforms is enabling organizations to achieve end-to-end IT asset visibility and lifecycle management. Additionally, cloud-based SAM solutions are gaining traction due to their scalability, flexibility, and ability to integrate with multi-cloud and hybrid IT environments. These technological innovations are driving the adoption of SAM solutions across various industries, particularly in highly regulated sectors such as finance, healthcare, and government.

Which Market Segments Are Contributing to the Growth of the Software Asset Management Industry?
Components include software and services, with software solutions such as license management, audit management, and software metering holding the largest market share. Deployment models are categorized into on-premise and cloud-based, with cloud-based deployment gaining popularity due to its cost-effectiveness, scalability, and ease of integration with existing IT systems. Organization sizes are divided into small and medium-sized enterprises (SMEs) and large enterprises, with large enterprises accounting for a significant share due to their complex IT environments and higher compliance risks. End-use industries comprise IT and telecom, BFSI, healthcare, government, retail, and others, with IT and telecom leading the market due to the high reliance on software solutions and services. Geographically, North America dominates the SAM market due to the presence of major software vendors and high adoption of digital transformation initiatives, while Asia-Pacific is expected to witness rapid growth due to increasing IT investments and regulatory compliance requirements.

What Are the Key Drivers of Growth in the Software Asset Management Market?
The growth in the Software Asset Management (SAM) market is driven by several factors, including the increasing need for cost optimization and compliance, technological advancements in AI and automation, and the rising adoption of cloud-based SAM solutions. The growing complexity of software licensing models and the risk of non-compliance with vendor audits are driving the demand for robust SAM solutions that provide visibility and control over software assets. Technological innovations, such as AI-driven analytics, automated discovery, and multi-cloud management capabilities, are enhancing the efficiency and effectiveness of SAM tools, supporting market growth. The shift towards subscription-based and SaaS licensing models, coupled with the need for integrated IT asset management solutions, is creating new opportunities for SAM providers. Additionally, the expansion of digital transformation initiatives, increasing IT investments, and focus on cybersecurity and risk management are further supporting the growth of the Software Asset Management market.

SCOPE OF STUDY:

The report analyzes the Software Asset Management market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Component (Solutions, Services); Deployment (On-Premise Deployment, Cloud); Vertical (Manufacturing, Healthcare, BFSI, Other Verticals)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 53 Featured) -

• Aspera Technologies Inc.
• BMC Software, Inc.
• CA Technologies
• Certero
• Cherwell Software, LLC
• Flexera Software LLC
• IBM Corporation
• Ivanti
• Micro Focus International PLC
• Microsoft Corporation
• Scalable Software Ltd.
• ServiceNow, Inc.
• Snow Software AB
• Symantec Corporation

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

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INDIA
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