Social Media IT Spending
Global Social Media Advertising Spending Market to Reach $323.9 Billion by 2027
In the changed post COVID-19 business landscape, the global market for Social Media Advertising Spending estimated at US$156.8 Billion in the year 2020, is projected to reach a revised size of US$323.9 Billion by 2027, growing at aCAGR of 10.9% over the period 2020-2027. Mobile, one of the segments analyzed in the report, is projected to record 11.1% CAGR and reach US$268.4 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Desktop segment is readjusted to a revised 9.9% CAGR for the next 7-year period.
The U.S. Market is Estimated at $45.4 Billion, While China is Forecast to Grow at 10.2% CAGR
The Social Media Advertising Spending market in the U.S. is estimated at US$45.4 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$56 Billion by the year 2027 trailing a CAGR of 10.2% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 9.8% and 9.2% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 7.7% CAGR.
Select Competitors (Total 13 Featured) -
- Adobe Systems, Inc.
- Akamai Technologies, Inc.
- Cisco Systems, Inc.
- Dell EMC
- Google Analytics
- Hewlett-Packard Development Company LP
- Hubspot Inc.
- IBM Corporation
- Juniper Networks, Inc.
- Kenshoo, Ltd.
- Microsoft Corporation
- NetApp, Inc.
- Oracle Corporation
- Salesforce.com, Inc.
- SAP SE
- SAS AB
- Tencent Holdings Ltd.
- Unmetric Inc.
- VMware, Inc.
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- I. METHODOLOGY
- II. EXECUTIVE SUMMARY
- 1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Social Media IT Spending – Global Key Competitors Percentage Market Share in 2022 (E)
- Impact of Covid-19 and a Looming Global Recession
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
- 2. FOCUS ON SELECT PLAYERS
- 3. MARKET TRENDS & DRIVERS
- 4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Recent Past, Current & Future Analysis for Social Media IT Spending by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
- TABLE 2: World Historic Review for Social Media IT Spending by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
- TABLE 3: World 15-Year Perspective for Social Media IT Spending by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2012, 2021 & 2027
- TABLE 4: World Social Media IT Spending Market Analysis of Annual Sales in US$ Million for Years 2012 through 2027
- III. MARKET ANALYSIS
- UNITED STATES
- Social Media IT Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)
- TABLE 5: USA Recent Past, Current & Future Analysis for Social Media IT Spending by Segment - Social Media IT Spending - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
- TABLE 6: USA Historic Review for Social Media IT Spending by Segment - Social Media IT Spending Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
- CANADA
- TABLE 7: Canada Recent Past, Current & Future Analysis for Social Media IT Spending by Segment - Social Media IT Spending - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
- TABLE 8: Canada Historic Review for Social Media IT Spending by Segment - Social Media IT Spending Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
- JAPAN
- Social Media IT Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)
- TABLE 9: Japan Recent Past, Current & Future Analysis for Social Media IT Spending by Segment - Social Media IT Spending - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
- TABLE 10: Japan Historic Review for Social Media IT Spending by Segment - Social Media IT Spending Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
- CHINA
- Social Media IT Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)
- TABLE 11: China Recent Past, Current & Future Analysis for Social Media IT Spending by Segment - Social Media IT Spending - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
- TABLE 12: China Historic Review for Social Media IT Spending by Segment - Social Media IT Spending Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
- EUROPE
- Social Media IT Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)
- TABLE 13: Europe Recent Past, Current & Future Analysis for Social Media IT Spending by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
- TABLE 14: Europe Historic Review for Social Media IT Spending by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
- TABLE 15: Europe 15-Year Perspective for Social Media IT Spending by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2012, 2021 & 2027
- FRANCE
- Social Media IT Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)
- TABLE 16: France Recent Past, Current & Future Analysis for Social Media IT Spending by Segment - Social Media IT Spending - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
- TABLE 17: France Historic Review for Social Media IT Spending by Segment - Social Media IT Spending Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
- GERMANY
- Social Media IT Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)
- TABLE 18: Germany Recent Past, Current & Future Analysis for Social Media IT Spending by Segment - Social Media IT Spending - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
- TABLE 19: Germany Historic Review for Social Media IT Spending by Segment - Social Media IT Spending Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
- ITALY
- TABLE 20: Italy Recent Past, Current & Future Analysis for Social Media IT Spending by Segment - Social Media IT Spending - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
- TABLE 21: Italy Historic Review for Social Media IT Spending by Segment - Social Media IT Spending Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
- UNITED KINGDOM
- Social Media IT Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)
- TABLE 22: UK Recent Past, Current & Future Analysis for Social Media IT Spending by Segment - Social Media IT Spending - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
- TABLE 23: UK Historic Review for Social Media IT Spending by Segment - Social Media IT Spending Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
- REST OF EUROPE
- TABLE 24: Rest of Europe Recent Past, Current & Future Analysis for Social Media IT Spending by Segment - Social Media IT Spending - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
- TABLE 25: Rest of Europe Historic Review for Social Media IT Spending by Segment - Social Media IT Spending Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
- ASIA-PACIFIC
- Social Media IT Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)
- TABLE 26: Asia-Pacific Recent Past, Current & Future Analysis for Social Media IT Spending by Segment - Social Media IT Spending - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
- TABLE 27: Asia-Pacific Historic Review for Social Media IT Spending by Segment - Social Media IT Spending Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
- REST OF WORLD
- TABLE 28: Rest of World Recent Past, Current & Future Analysis for Social Media IT Spending by Segment - Social Media IT Spending - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
- TABLE 29: Rest of World Historic Review for Social Media IT Spending by Segment - Social Media IT Spending Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
- IV. COMPETITION
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