Smartphones

Smartphones

Global Smartphones Market to Reach 1.7 Billion Units by 2030

The global market for Smartphones estimated at 1.4 Billion Units in the year 2023, is expected to reach 1.7 Billion Units by 2030, growing at a CAGR of 2.4% over the analysis period 2023-2030. Android Smartphones, one of the segments analyzed in the report, is expected to record a 2.4% CAGR and reach 1.5 Billion Units by the end of the analysis period. Growth in the iOS Smartphones segment is estimated at 1.9% CAGR over the analysis period.

The U.S. Market is Estimated at 389.2 Million Units While China is Forecast to Grow at 3.5% CAGR

The Smartphones market in the U.S. is estimated at 389.2 Million Units in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of 322.9 Million Units by the year 2030 trailing a CAGR of 3.5% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.9% and 1.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.0% CAGR.

Global Smartphones Market - Key Trends and Drivers Summarized

Smartphones have revolutionized the way we communicate, access information, and interact with the world. From their humble beginnings as simple communication devices, smartphones have evolved into powerful mini-computers that integrate a plethora of functionalities. Modern smartphones boast high-resolution displays, advanced cameras, and powerful processors, enabling users to perform a wide range of activities such as browsing the internet, streaming videos, playing high-definition games, and managing their daily tasks. The integration of artificial intelligence (AI) and machine learning (ML) has further enhanced the user experience by offering personalized recommendations, voice assistants, and advanced photography capabilities. The continuous advancements in hardware and software have made smartphones indispensable tools in both personal and professional settings.

The smartphone market is highly dynamic, characterized by rapid technological advancements and intense competition among leading manufacturers such as Apple, Samsung, Huawei, and Xiaomi. Innovations in display technology, such as foldable screens and high refresh rates, are pushing the boundaries of what smartphones can offer. Additionally, the deployment of 5G networks is transforming the smartphone experience by providing faster internet speeds, lower latency, and more reliable connections. This enables a new range of applications, including augmented reality (AR), virtual reality (VR), and real-time gaming. The trend towards device convergence, where smartphones are increasingly integrated with other smart devices and IoT ecosystems, is creating a seamless digital experience for users. Furthermore, environmental and sustainability concerns are driving manufacturers to adopt eco-friendly practices and materials in smartphone production.

The growth in the smartphone market is driven by several factors. Technological advancements, such as the development of more powerful processors, improved battery life, and enhanced camera systems, are key drivers of consumer demand. The rise of mobile commerce and digital payment systems has expanded the functional utility of smartphones, making them essential tools for everyday transactions. Consumer behavior trends, including the increasing reliance on social media, content creation, and online entertainment, are boosting the demand for high-performance smartphones. The expansion of 5G networks is also a significant growth driver, as it enables new applications and enhances the overall user experience. Moreover, the increasing affordability of smartphones due to competitive pricing and the availability of budget-friendly options, is expanding the market reach, particularly in emerging economies. The continuous innovation and introduction of new features by manufacturers keep the market vibrant and consumers engaged, ensuring sustained growth in the smartphone industry.

Select Competitors (Total 393 Featured) -
  • Apple, Inc.
  • ASUSTeK Computer, Inc.
  • Celkon Impex Pvt., Ltd.
  • Cosmic Technologies, Inc. - Cherry Mobile
  • Digicel Group
  • Fujitsu Mobile Communications Limited
  • Gionee Communication Equipment Co., Ltd.
  • Google LLC
  • HTC Corporation
  • Huawei Technologies Co., Ltd.
  • Intex Technologies (India) Ltd.
  • Karbonn Mobiles
  • Kyocera Communications, Inc.
  • Lava International Ltd.
  • Lenovo Group Ltd.
  • LG Electronics, Inc.
  • Micromax Informatics Ltd.
  • Motorola Mobility LLC
  • Olive Telecom
  • OnePlus
  • Oppo Electronics Corporation
  • Orange SA
  • Panasonic Corporation
  • Samsung Electronics Co., Ltd.
  • Sony Mobile Communications, Inc.
  • Spice Mobility Ltd.
  • TCL Corporation
  • Vodafone Group PLC
  • Xiaomi (Mi Global)
  • ZTE Corporation
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I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Influencer Market Insights
Global Economic Update
Smartphones - Global Key Competitors Percentage Market Share in 2024 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Technological Advancements in Processor and Chipset Design Propel Growth
Deployment of 5G Networks Expands Addressable Market Opportunity
Innovations in Display Technology (Foldable Screens, High Refresh Rates) Generate Consumer Interest
Integration of AI and Machine Learning Enhances User Experience and Drives Adoption
Increasing Demand for High-Quality Cameras and Photography Features Spurs Market Growth
Rise of Mobile Commerce and Digital Payment Systems Strengthens Business Case for Smartphones
Growth in Social Media and Content Creation Drives Demand for High-Performance Devices
Expansion of IoT Ecosystems and Device Convergence Creates New Market Opportunities
Enhanced Battery Life and Fast Charging Technologies Accelerate Market Demand
Adoption of Augmented Reality (AR) and Virtual Reality (VR) Expands Functional Applications
Security and Privacy Concerns Drive Innovation in Data Protection Features
Proliferation of E-Commerce Channels Enhances Accessibility and Convenience for Consumers
Brand Loyalty and Marketing Strategies Sustain Consumer Engagement
Rising Popularity of Gaming Smartphones and Specialized Devices Spurring Growth
Consumer Demand for Wearable and Connected Devices Creates Synergistic Opportunities
Advancements in Biometric Authentication and Security Features Accelerate Adoption
4. GLOBAL MARKET PERSPECTIVE
TABLE 1: World Smartphones Market Analysis of Annual Sales in Thousand Units for Years 2014 through 2030
TABLE 2: World Recent Past, Current & Future Analysis for Smartphones by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2023 through 2030 and % CAGR
TABLE 3: World 7-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2024 & 2030
TABLE 4: World Recent Past, Current & Future Analysis for Android by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2023 through 2030 and % CAGR
TABLE 5: World 7-Year Perspective for Android by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2024 & 2030
TABLE 6: World Recent Past, Current & Future Analysis for iOS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2023 through 2030 and % CAGR
TABLE 7: World 7-Year Perspective for iOS by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2024 & 2030
TABLE 8: World Recent Past, Current & Future Analysis for Other OS Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2023 through 2030 and % CAGR
TABLE 9: World 7-Year Perspective for Other OS Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2024 & 2030
III. MARKET ANALYSIS
UNITED STATES
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
TABLE 10: USA Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 11: USA 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
CANADA
TABLE 12: Canada Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 13: Canada 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
JAPAN
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
TABLE 14: Japan Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 15: Japan 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
CHINA
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
TABLE 16: China Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 17: China 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
EUROPE
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
TABLE 18: Europe Recent Past, Current & Future Analysis for Smartphones by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2023 through 2030 and % CAGR
TABLE 19: Europe 7-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2024 & 2030
TABLE 20: Europe Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 21: Europe 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
FRANCE
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
TABLE 22: France Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 23: France 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
GERMANY
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
TABLE 24: Germany Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 25: Germany 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
ITALY
TABLE 26: Italy Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 27: Italy 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
UNITED KINGDOM
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
TABLE 28: UK Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 29: UK 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
SPAIN
TABLE 30: Spain Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 31: Spain 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
RUSSIA
TABLE 32: Russia Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 33: Russia 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
REST OF EUROPE
TABLE 34: Rest of Europe Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 35: Rest of Europe 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
ASIA-PACIFIC
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
TABLE 36: Asia-Pacific Recent Past, Current & Future Analysis for Smartphones by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2023 through 2030 and % CAGR
TABLE 37: Asia-Pacific 7-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2024 & 2030
TABLE 38: Asia-Pacific Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 39: Asia-Pacific 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
AUSTRALIA
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2024 (E)
TABLE 40: Australia Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 41: Australia 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
INDIA
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2024 (E)
TABLE 42: India Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 43: India 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
SOUTH KOREA
TABLE 44: South Korea Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 45: South Korea 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
REST OF ASIA-PACIFIC
TABLE 46: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 47: Rest of Asia-Pacific 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
LATIN AMERICA
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2024 (E)
TABLE 48: Latin America Recent Past, Current & Future Analysis for Smartphones by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2023 through 2030 and % CAGR
TABLE 49: Latin America 7-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2024 & 2030
TABLE 50: Latin America Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 51: Latin America 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
ARGENTINA
TABLE 52: Argentina Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 53: Argentina 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
BRAZIL
TABLE 54: Brazil Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 55: Brazil 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
MEXICO
TABLE 56: Mexico Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 57: Mexico 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
REST OF LATIN AMERICA
TABLE 58: Rest of Latin America Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 59: Rest of Latin America 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
MIDDLE EAST
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2024 (E)
TABLE 60: Middle East Recent Past, Current & Future Analysis for Smartphones by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in Thousand Units for Years 2023 through 2030 and % CAGR
TABLE 61: Middle East 7-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2024 & 2030
TABLE 62: Middle East Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 63: Middle East 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
IRAN
TABLE 64: Iran Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 65: Iran 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
ISRAEL
TABLE 66: Israel Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 67: Israel 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
SAUDI ARABIA
TABLE 68: Saudi Arabia Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 69: Saudi Arabia 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
UNITED ARAB EMIRATES
TABLE 70: UAE Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 71: UAE 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
REST OF MIDDLE EAST
TABLE 72: Rest of Middle East Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 73: Rest of Middle East 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
AFRICA
Smartphones Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2024 (E)
TABLE 74: Africa Recent Past, Current & Future Analysis for Smartphones by OS Type - Android, iOS and Other OS Types - Independent Analysis of Annual Sales in Thousand Units for the Years 2023 through 2030 and % CAGR
TABLE 75: Africa 7-Year Perspective for Smartphones by OS Type - Percentage Breakdown of Value Sales for Android, iOS and Other OS Types for the Years 2024 & 2030
IV. COMPETITION

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