Shaving Lotions and Creams

Global Shaving Lotions and Creams Market to Reach US$18.8 Billion by 2030

The global market for Shaving Lotions and Creams estimated at US$12.8 Billion in the year 2024, is expected to reach US$18.8 Billion by 2030, growing at a CAGR of 6.6% over the analysis period 2024-2030. Pre-shave, one of the segments analyzed in the report, is expected to record a 7.0% CAGR and reach US$11.7 Billion by the end of the analysis period. Growth in the Aftershave segment is estimated at 6.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$3.3 Billion While China is Forecast to Grow at 9.5% CAGR

The Shaving Lotions and Creams market in the U.S. is estimated at US$3.3 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$4.3 Billion by the year 2030 trailing a CAGR of 9.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.6% and 6.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.2% CAGR.

Global Shaving Lotions and Creams Market - Key Trends and Drivers Summarized

Shaving lotions and creams are gaining increased prominence within the broader context of the expanding male grooming market, which is evolving rapidly due to changing social perceptions of masculinity and self-care. These products are being crafted with enhanced formulations that cater specifically to men’s skincare needs, providing superior protection, moisturization, and comfort during and after shaving. Innovations such as curved blade technology are tailored to minimize irritation and enhance overall skin appearance, making the shaving process more pleasant and effective. As the grooming industry grows, there is a marked shift towards recognizing the psychological benefits associated with well-maintained personal appearance, which boosts confidence and happiness in men.

The growth in the shaving lotions and creams market is driven by a variety of factors, reflecting advancements in product development and shifting consumer behaviors. Enhanced product formulations that offer greater skin protection and moisturizing properties are becoming increasingly common, appealing to consumers looking for superior grooming products. The market is also benefiting from a diverse range of product types including gels, foams, and creams, which cater to different skin types and shaving needs, broadening consumer choices. Additionally, there is a rising awareness of the importance of skin health, prompting more men to choose products enriched with skin-friendly ingredients such as aloe vera, vitamin E, and essential oils.

Further fueling the demand for shaving lotions and creams are the changing lifestyles and attitudes towards male grooming. As lives become busier, men seek quick and effective shaving solutions that accommodate their schedules while offering a luxurious experience, transforming shaving from a mere necessity into an indulgent ritual. Aggressive marketing and celebrity endorsements enhance the appeal of these products, emphasizing their quality and the luxury of the shaving experience. Furthermore, the growing preference for eco-friendly and cruelty-free products reflects a broader societal shift towards sustainability and ethical consumerism in grooming practices. As the market continues to adapt to these dynamics, the demand for specialized, high-quality shaving lotions and creams is expected to rise, mirroring the broader trends in personal care and wellness.

SCOPE OF STUDY:

The report analyzes the Shaving Lotions and Creams market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Pre-shave, Aftershave)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 109 Featured) -

• Amway Corporation
• Beiersdorf AG
• Burt's Bees Products Company
• Clinique Laboratories LLC
• Colgate-Palmolive Company
• CRW Group, LLC
• Emami Ltd.
• eShave, Inc.
• Gillette Company, The
• Godrej Consumer Products Ltd.
• L'occitane International SA
• L'Oreal SA
• Procter & Gamble - Gillette
• Procter & Gamble Company, The
• Shiseido Co., Ltd.
• Super-Max Group
• The Body Shop International PLC
• Unilever PLC
• VI-John Group

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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