Scented Candles

Global Scented Candles Market to Reach US$677.8 Million by 2030

The global market for Scented Candles estimated at US$568.7 Million in the year 2024, is expected to reach US$677.8 Million by 2030, growing at a CAGR of 3.0% over the analysis period 2024-2030. Container-based, one of the segments analyzed in the report, is expected to record a 3.2% CAGR and reach US$387.9 Million by the end of the analysis period. Growth in the Pillars segment is estimated at 2.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$153.2 Million While China is Forecast to Grow at 5.0% CAGR

The Scented Candles market in the U.S. is estimated at US$153.2 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$133.6 Million by the year 2030 trailing a CAGR of 5.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.6% and 2.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.0% CAGR.

Global Scented Candles Market - Key Trends & Drivers Summarized

Why Are Scented Candles Experiencing a Rise in Popularity?

Scented candles have seen a significant surge in popularity as consumers increasingly prioritize wellness and self-care experiences. In today’s busy world, more people are using aromatherapy and home fragrances to create calming environments, and scented candles fit perfectly into this lifestyle trend. Candles infused with essential oils like lavender, eucalyptus, and sandalwood are becoming a popular choice for their stress-relieving properties. Additionally, the rise of "cocooning," a behavior where consumers prefer to stay at home and create a comfortable ambiance, has further fueled the growth of the scented candles market. From home decor enhancements to special gifts, scented candles are versatile, making them appealing to a broad audience looking to add warmth and a sensory element to their spaces.

How Are Trends in Sustainability Shaping the Scented Candle Industry?

Sustainability has emerged as a defining trend, profoundly impacting the scented candles market. As consumers become more environmentally conscious, there is a rising demand for candles made with natural, eco-friendly materials. Manufacturers are increasingly using renewable resources like soy, coconut, and beeswax instead of traditional paraffin wax, which is derived from petroleum. This shift towards natural waxes not only enhances the burn quality but also reduces the environmental footprint of the candles. Furthermore, sustainable packaging is gaining traction; brands are using recyclable glass jars, biodegradable labels, and even seed-infused packaging that encourages customers to plant them after use. This emphasis on sustainability helps brands connect with conscious consumers who seek ethically made products that align with their values.

What Role Do Innovations and Design Play in Driving Market Growth?

Innovations in fragrance blending, design, and customizability are pivotal in expanding the scented candles market. Customization has become a significant trend, with brands offering personalized scent combinations and engraved containers to cater to specific consumer preferences. Limited edition candles and seasonal fragrances are also creating a sense of exclusivity, drawing customers who appreciate unique scents and artistic designs. Additionally, multi-wick candles, crackling wooden wicks, and candles that incorporate decorative elements, such as dried flowers or crystal pieces, have gained popularity as consumers seek both aesthetic and experiential value. The rise of smart candles, which are equipped with Bluetooth technology to control fragrance intensity and burning time, is also enhancing the appeal of this market, especially among tech-savvy users looking for convenience and sophistication.

What Are the Key Factors Fueling Growth in the Scented Candles Market?

The growth in the scented candles market is driven by several factors, including increasing consumer focus on home ambiance, rising disposable income, and the expansion of e-commerce platforms. The trend of creating a comforting home environment has been a major factor, with people spending more time at home due to hybrid working models, which has encouraged them to invest in products that enhance their living spaces. The availability of premium and luxury scented candles targeting higher-income segments has also supported market growth, as more consumers are willing to spend on higher-quality products for self-care and wellness. The role of social media, particularly lifestyle influencers promoting candle brands, has amplified consumer interest, making scented candles an aspirational product. Furthermore, the expansion of online retail and subscription box services has made it easier for consumers to access a diverse range of scented candles, enhancing convenience and driving market penetration.

SCOPE OF STUDY:

The report analyzes the Scented Candles market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Container-Based, Pillars, Other Product Types); Distribution Channel (Convenience Stores, Hypermarkets & Supermarkets, Online)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 19 Featured) -

• Bath and Body Works
• California Exotic Novelties
• CoScentrix
• diptyque
• Gellite Gel Candles
• Himalayan Trading Post
• Lee Naturals
• LELO
• Magnolia Scents by Design
• Mels Candles
• Net-a-Porter
• Northern Lights Candles
• Paddywax
• PandG
• Reckitt Benckiser
• Southern Made Candles
• Soy Works Candle Company
• Stand Around Creations
• Tatine
• The Gel Candle Company
• The Yankee Candle Company

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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