Sales Intelligence

Global Sales Intelligence Market to Reach US$7.7 Billion by 2030

The global market for Sales Intelligence estimated at US$4.1 Billion in the year 2024, is expected to reach US$7.7 Billion by 2030, growing at a CAGR of 11.0% over the analysis period 2024-2030. Software, one of the segments analyzed in the report, is expected to record a 10.2% CAGR and reach US$4.9 Billion by the end of the analysis period. Growth in the Services segment is estimated at 12.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.1 Billion While China is Forecast to Grow at 14.4% CAGR

The Sales Intelligence market in the U.S. is estimated at US$1.1 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.8 Billion by the year 2030 trailing a CAGR of 14.4% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 7.3% and 9.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.4% CAGR.

Global Sales Intelligence Market - Key Trends and Drivers Summarized

What Role Does Sales Intelligence Play in Competitive Markets?

Sales intelligence refers to the process of gathering, analyzing, and utilizing data to inform sales strategies and improve decision-making. This data-driven approach is critical for identifying prospects, understanding buyer intent, and tailoring outreach efforts. Sales intelligence tools offer valuable insights into customer behavior, market trends, and competitor activities, empowering sales teams to develop personalized engagement strategies. With businesses increasingly relying on accurate, real-time data to meet customer expectations, sales intelligence has become indispensable for gaining a competitive edge, increasing customer acquisition, and boosting overall sales efficiency.

What Are the Key Segments in the Sales Intelligence Market?

Types include data management tools, analytics, and CRM systems. Data management tools are widely used for collecting, cleaning, and storing customer data, ensuring that sales teams have access to accurate information. Analytics tools are growing in popularity due to their ability to uncover trends, forecast sales, and provide actionable insights. CRM systems also play a crucial role in managing customer relationships and integrating sales intelligence insights into sales workflows. Applications of sales intelligence span lead generation, data integration, and competitive analysis, with lead generation being the largest application due to the need for high-quality, data-driven prospecting. End-user industries for sales intelligence include retail, finance, IT and telecommunications, and healthcare, with retail and finance leading the market. In retail, sales intelligence helps companies tailor promotions and offers, while in finance, it supports personalized financial recommendations and customer segmentation. In IT, sales intelligence facilitates a deep understanding of complex buyer journeys, enhancing sales strategies and customer retention.

How Is Sales Intelligence Applied Across Different Sectors?

In retail, sales intelligence is used to understand customer preferences and anticipate demand, allowing businesses to personalize their offerings and improve customer engagement. Financial services companies use sales intelligence to analyze customer data, enabling them to provide targeted financial advice and cross-sell products effectively. IT and telecommunications companies leverage sales intelligence to track customer journeys, identify high-value leads, and increase sales efficiency. In healthcare, sales intelligence supports compliance by ensuring that sales teams have access to accurate and relevant information, facilitating better communication with healthcare providers.

What Factors Are Driving the Growth in the Sales Intelligence Market?

The growth in the Sales Intelligence market is driven by several factors, including the increased emphasis on data-driven decision-making, advancements in AI and machine learning, and the need for enhanced customer insights. Innovations like predictive analytics, intent data, and seamless CRM integration have expanded the capabilities of sales intelligence tools, supporting more sophisticated sales strategies. The focus on improving lead generation, enhancing sales efficiency, and gaining competitive insights has further fueled demand, as sales intelligence enables companies to leverage data for strategic advantage. Additionally, the rise in customer expectations, growth in competitive markets, and increased adoption of digital tools across industries have contributed to market expansion.

SCOPE OF STUDY:

The report analyzes the Sales Intelligence market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Component (Software, Services); Application (Lead Management, Data Management, Analytics & Reporting, Other Applications); Vertical (IT & Telecom, BFSI, Consumer Goods & Retail, Media & Entertainment, Healthcare & Life Sciences, Manufacturing, Other Verticals)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 43 Featured) -

• Clearbit
• Demandbase, Inc.
• dnb.co.in.
• DueDil Ltd
• EverString Technology
• FullContact
• Gryphon Networks
• Infogroup.com
• Insideview
• LeadGenius
• LinkedIn Corporation
• List Partners LLC
• Oracle
• Relationship Capital Partners Inc.
• RelPro, Inc.
• RingLead, Inc.
• UpLead
• Yesware, Inc.
• Zoho Corporation Pvt. Ltd.
• Zoom Information, Inc.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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