Pregnancy Care Products

Global Pregnancy Care Products Market to Reach US$11.8 Billion by 2030

The global market for Pregnancy Care Products estimated at US$9.0 Billion in the year 2024, is expected to reach US$11.8 Billion by 2030, growing at a CAGR of 4.6% over the analysis period 2024-2030. Stretch Mark Minimizer, one of the segments analyzed in the report, is expected to record a 4.7% CAGR and reach US$3.9 Billion by the end of the analysis period. Growth in the Toning / Firming Lotion segment is estimated at 5.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.4 Billion While China is Forecast to Grow at 7.6% CAGR

The Pregnancy Care Products market in the U.S. is estimated at US$2.4 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$2.4 Billion by the year 2030 trailing a CAGR of 7.6% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.7% and 4.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.7% CAGR.

Global Pregnancy Care Products Market - Key Trends & Drivers Summarized

Why Are Pregnancy Care Products Gaining Popularity Among Expecting Mothers?

Pregnancy care products, including skincare items, nutritional supplements, and maternity wear, have become essential for expecting mothers as they prioritize self-care during pregnancy. These products are designed to support the health and well-being of both the mother and the baby, addressing issues such as stretch marks, skin sensitivity, and nutritional needs. As awareness of maternal health grows, pregnant women are increasingly seeking specialized products that cater to their unique needs throughout the stages of pregnancy. Brands are focusing on creating gentle, safe, and effective products tailored to this sensitive time, further expanding the market for pregnancy care products.

How Are Technological and Ingredient Advancements Shaping Pregnancy Care Products?

Technological advancements and innovation in ingredient sourcing are playing a critical role in the development of pregnancy care products. In skincare, manufacturers are focusing on creating products that are free from harmful chemicals, using natural and organic ingredients like shea butter, aloe vera, and vitamin E to address stretch marks and hydration needs. In the nutritional supplement sector, advancements in prenatal vitamins, including formulations that provide essential nutrients such as folic acid, calcium, and omega-3s, are ensuring better maternal and fetal health. These innovations are making pregnancy care products safer and more effective, increasing their appeal among health-conscious consumers.

What Role Does Consumer Awareness Play in Driving Demand for Pregnancy Care Products?

Rising consumer awareness of the importance of maternal health is a significant factor driving the demand for pregnancy care products. Expecting mothers are increasingly turning to healthcare professionals, online communities, and social media for advice on how to care for their bodies during pregnancy. This heightened awareness has led to increased spending on products designed specifically for pregnant women, particularly in the areas of skincare, nutrition, and personal care. Additionally, the rise of e-commerce platforms has made pregnancy care products more accessible, allowing consumers to easily find and purchase specialized products that cater to their needs.

The Growth in the Pregnancy Care Products Market Is Driven by Several Factors

The growth in the pregnancy care products market is driven by several factors, including the increasing focus on maternal health and wellness, which has led to a surge in demand for specialized skincare, nutritional supplements, and personal care products. Technological advancements in product formulation, particularly in the use of safe and natural ingredients, are enhancing the appeal of these products. Consumer awareness about the importance of self-care during pregnancy is also contributing to market growth, as more expecting mothers seek out products that support both their health and that of their babies. Additionally, the expansion of online retail platforms is making these products more accessible to a global audience, further driving market growth.

SCOPE OF STUDY:

The report analyzes the Pregnancy Care Products market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Stretch Mark Minimizer, Toning / Firming Lotion, Breast Cream, Itching Prevention Cream, Other Product Types); Distribution Channel (Hospital Pharmacies, Retail Pharmacies, Online Pharmacies, Other Distribution Channels)

Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Select Competitors (Total 46 Featured) -

• Clarins Group
• E.T. Browne Drug Co., Inc. (Palmer's)
• Laboratoires Expanscience
• Mankind Pharma Ltd.
• Nine Naturals LLC
• Noodle &
• Boo, LLC
• Piramal Enterprises Ltd.
• Procter &
• Gamble Company, The
• Quidel Corporation

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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