Precision Viticulture

Global Precision Viticulture Market to Reach US$1.7 Billion by 2030

The global market for Precision Viticulture estimated at US$1.2 Billion in the year 2024, is expected to reach US$1.7 Billion by 2030, growing at a CAGR of 5.9% over the analysis period 2024-2030. Guidance Systems, one of the segments analyzed in the report, is expected to record a 6.4% CAGR and reach US$794.8 Million by the end of the analysis period. Growth in the Remote Sensing segment is estimated at 5.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$324.2 Million While China is Forecast to Grow at 9.7% CAGR

The Precision Viticulture market in the U.S. is estimated at US$324.2 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$386.6 Million by the year 2030 trailing a CAGR of 9.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.9% and 6.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.1% CAGR.

Global Precision Viticulture Market - Key Trends and Drivers Summarized

What Is Precision Viticulture and How Does It Benefit Vineyards?

Precision viticulture is an advanced agricultural approach that applies site-specific management practices to vineyard cultivation. This technique leverages technologies such as GPS, remote sensing, and data analytics to monitor and manage variability within vineyards, including differences in soil conditions, vine health, and microclimate. By collecting and analyzing detailed data on these variables, precision viticulture enables vintners to make informed decisions on irrigation, fertilization, pruning, and harvesting, tailored to the specific needs of each section of the vineyard. The primary benefit of precision viticulture is its ability to optimize grape quality and yield, which are critical factors in wine production. By addressing the unique conditions of each vineyard plot, precision viticulture helps maintain consistency in grape characteristics, ensuring that the wine produced meets the desired quality standards.

How Are Technological Advancements Enhancing Precision Viticulture?

Technological advancements have significantly improved the tools and methods used in precision viticulture, making it more effective and widely accessible. The use of drones equipped with multispectral and thermal cameras allows for detailed aerial imaging of vineyards, providing insights into vine vigor, water stress, and disease presence. These images, when combined with ground-based sensors that monitor soil moisture, temperature, and nutrient levels, create a comprehensive view of vineyard conditions. Advanced data analytics and machine learning algorithms process this data to predict vineyard performance and recommend precise interventions. The integration of GIS (Geographic Information Systems) enables the creation of detailed vineyard maps that highlight variability, guiding targeted management practices. Additionally, automated machinery, such as robotic pruners and harvesters, has been developed to operate based on precision viticulture data, further enhancing efficiency and accuracy in vineyard management. These technological advancements have expanded the capabilities of precision viticulture, allowing vintners to achieve better control over their vineyards and produce higher-quality wines.

What Are the Key Applications and Benefits of Precision Viticulture?

Precision viticulture is applied across various stages of vineyard management, offering numerous benefits that enhance the quality and sustainability of wine production. In irrigation management, precision viticulture allows for the precise application of water, ensuring that each vine receives the optimal amount needed for its growth stage and environmental conditions. This not only conserves water but also prevents over-irrigation, which can dilute grape flavors. In pest and disease management, precision viticulture enables early detection and targeted treatment, reducing the need for widespread pesticide use and minimizing environmental impact. During harvesting, precision viticulture helps determine the optimal harvest time for each section of the vineyard, based on the ripeness and quality of the grapes, ensuring that the wine produced has the desired flavor profile. The primary benefits of precision viticulture include improved grape quality, increased yield, reduced environmental impact, and enhanced efficiency in vineyard management. By providing detailed insights and enabling targeted interventions, precision viticulture supports the production of high-quality wines and contributes to the sustainability of vineyard operations.

What Factors Are Driving the Growth in the Precision Viticulture Market?

The growth in the precision viticulture market is driven by several factors. The increasing demand for high-quality wines, coupled with the need for sustainable vineyard management practices, is a significant driver, as precision viticulture offers tools to optimize both quality and sustainability. Technological advancements that enhance the accuracy, efficiency, and accessibility of vineyard management tools are also propelling market growth. The rising awareness of the benefits of site-specific management in improving grape yield and quality is further boosting the adoption of precision viticulture practices. Additionally, the expansion of the global wine industry, particularly in emerging markets, is contributing to the increased demand for advanced vineyard management techniques. The growing focus on environmental sustainability and the need to reduce resource use in agriculture are further supporting the adoption of precision viticulture. These factors, coupled with the continuous innovation in viticulture technologies, are driving the sustained growth of the precision viticulture market.

 

SCOPE OF STUDY:

The report analyzes the Precision Viticulture market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product & Services (Hardware, Software, Services); Technology (Guidance Systems, Remote Sensing, Variable Rate Technology (VRT))

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Ateknea Solutions
• Groupe ICV
• John Deere
• QuantisLabs ltd.
• Teejet Technologies
• TerraNIS
• Topcon Corporation
• Trimble, Inc.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

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APRIL 2025: NEGOTIATION PHASE

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