PoS Displays

PoS Displays

Global PoS Displays Market to Reach US$36.4 Billion by 2030

The global market for PoS Displays estimated at US$25.7 Billion in the year 2023, is expected to reach US$36.4 Billion by 2030, growing at a CAGR of 5.1% over the analysis period 2023-2030. Mobile POS Displays, one of the segments analyzed in the report, is expected to record a 5.5% CAGR and reach US$21.8 Billion by the end of the analysis period. Growth in the Fixed POS Displays segment is estimated at 4.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$6.9 Billion While China is Forecast to Grow at 8.6% CAGR

The PoS Displays market in the U.S. is estimated at US$6.9 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$8.0 Billion by the year 2030 trailing a CAGR of 8.6% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.6% and 5.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.7% CAGR.

Global PoS Displays Market - Key Trends and Drivers Summarized

What Are PoS Displays and Why Are They Vital in Retail Marketing?

Point of Sale (PoS) displays, also known as Point of Purchase (PoP) displays, are essential marketing tools designed to capture customer attention and influence purchasing decisions at the point of sale. These displays are strategically placed near checkout counters, aisles, or high-traffic areas in retail stores, where consumers are more likely to make impulse purchases. PoS displays come in various forms, including countertop displays, freestanding floor units, end caps, shelf talkers, and digital displays, each tailored to enhance the visibility of products and promote brand engagement. Their purpose is not just to present products but to highlight specific promotions, new product launches, or seasonal items in a visually appealing and accessible manner. In a competitive retail environment, PoS displays are crucial for brands looking to differentiate themselves and stand out in crowded shelves, particularly in fast-moving consumer goods (FMCG) sectors like snacks, beverages, cosmetics, and electronics. By creating an eye-catching and engaging in-store experience, PoS displays help to increase product visibility, drive sales, and improve brand recognition, all while providing a last-minute opportunity for brands to capture the attention of undecided or impulse buyers.

How Has Technology Transformed PoS Displays, and What Makes Modern Designs More Effective?

The evolution of technology has significantly transformed the effectiveness and design of PoS displays, making them more interactive, customizable, and impactful. Traditional PoS displays were static, focusing primarily on product placement and visual appeal. However, with the advent of digital technologies, PoS displays have taken on new dynamic enabling retailers to create more personalized and engaging shopping experiences. Digital PoS displaysuse screens to deliver targeted messages, showcase video content, and rotate promotional offers in real-time. Interactive PoS displays have also emerged, encouraging shoppers to engage directly with products through touchscreens, QR codes, or augmented reality experiences, which can increase product understanding and foster a deeper connection with the brand. Additionally, data-driven insights are playing a growing role in PoS display design. Materials used in PoS displays have also advanced, with many companies opting for sustainable options like recycled cardboard or biodegradable plastics, reflecting the growing consumer preference for eco-friendly products and packaging. LED lighting, modular structures, and customizable fixtures further enhance the visual appeal and functionality of PoS displays, allowing them to be easily adapted to different retail environments or seasons.

Where Are PoS Displays Most Effective, and Who Benefits the Most from Their Use?

PoS displays are highly effective in a variety of retail settings, ranging from supermarkets and department stores to smaller convenience shops, pharmacies, and specialty stores. In grocery stores, PoS displays are commonly positioned near the checkout area, where customers waiting in line are more likely to make impulse purchases. Products like candy, snacks, magazines, and small electronic accessories are frequently featured in these displays because they are low-cost, quick buys that require minimal decision-making. Retailers in the beauty and cosmetics industry also benefit greatly from PoS displays, especially when showcasing limited-edition items, new product launches, or seasonal collections. In electronics stores, PoS displays are often used to highlight smaller gadgets, accessories, or services like warranties and software upgrades. For premium or high-involvement products, interactive PoS displays that allow customers to experience the product before buying can play a crucial role in influencing purchasing decisions. In specialty stores, such as outdoor equipment retailers or toy stores, PoS displays can effectively showcase high-margin items or related products that customers might consider as add-ons to their primary purchase. Moreover, brands selling seasonal products—such as holiday-themed items or summer beach accessories—benefit from temporary or modular PoS displays that can be easily installed and removed as needed. Ultimately, both brands and retailers benefit from well-designed PoS displays; brands gain increased visibility and customer engagement, while retailers enjoy higher sales, improved store aesthetics, and the ability to optimize in-store space for promotional purposes.

What’s Driving the Growth of the PoS Displays Market?

The growth in the PoS display market is driven by several key factors. One of the primary growth drivers is the increasing emphasis on in-store marketing and the growing importance of enhancing the customer shopping experience. As consumers continue to value personalized and engaging shopping experiences, PoS displays have become a powerful tool for brands to create that connection within physical stores. The rise of omnichannel retail strategies, where retailers aim to seamlessly integrate online and in-store experiences, has also fueled demand for dynamic and interactive PoS displays that can complement digital marketing efforts. Digital and interactive PoS displays allow brands to showcase new products, personalized offers, and even integrate loyalty programs, providing shoppers with a unique, tech-enabled experience that resonates with today’s tech-savvy consumers. Another significant driver of growth is the continued expansion of the fast-moving consumer goods (FMCG) sector. With intense competition among brands in categories like beverages, snacks, and personal care, PoS displays have become a critical differentiator, helping brands capture attention and influence purchasing decisions in the last moments before checkout. The push for sustainability is also shaping the PoS display market, as more retailers and brands are seeking eco-friendly and recyclable materials in their display designs, aligning with the growing consumer preference for environmentally conscious products. Additionally, technological advancements, particularly in digital signage, are playing a crucial role in driving the market forward. Digital PoS displays equipped with AI-powered analytics and real-time content updates allow retailers to provide targeted messaging and promotions based on real-time customer data, boosting both engagement and sales. Finally, the resurgence of physical retail post-pandemic has also contributed to the growth of the PoS display market. All these factors combined are expected to drive continued growth in the PoS display market as retailers and brands seek to create more dynamic, engaging, and effective point-of-sale strategies.

Select Competitors (Total 12 Featured) -

• DS Smith Plc
• FFR Merchandising, Inc.
• Georgia-Pacific LLC
• International Paper Company
• Marketing Alliance Group Inc.
• Menasha Corp.
• Pratt Industries Inc.
• Smurfit Kappa Group
• Sonoco Products
• WRKCo Inc.

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