Phytonutrients

Global Phytonutrients Market to Reach US$7.1 Billion by 2030

The global market for Phytonutrients estimated at US$4.7 Billion in the year 2024, is expected to reach US$7.1 Billion by 2030, growing at a CAGR of 6.9% over the analysis period 2024-2030. Carotenoids, one of the segments analyzed in the report, is expected to record a 7.1% CAGR and reach US$3.1 Billion by the end of the analysis period. Growth in the Flavonoids segment is estimated at 5.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.3 Billion While China is Forecast to Grow at 6.5% CAGR

The Phytonutrients market in the U.S. is estimated at US$1.3 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.1 Billion by the year 2030 trailing a CAGR of 6.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 6.1% and 5.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 5.3% CAGR.

Global Phytonutrients Market - Key Trends and Drivers Summarized

What Are Phytonutrients and How Do They Benefit Health?

Phytonutrients, also known as phytochemicals, are natural compounds found in plants that contribute to their color, flavor, and resistance to diseases. These bioactive substances play a crucial role in human health, offering a range of protective benefits. Common types of phytonutrients include flavonoids, carotenoids, and polyphenols, each with unique properties and health effects. For example, flavonoids, found in fruits and vegetables, are known for their antioxidant and anti-inflammatory properties, which can help reduce the risk of chronic diseases such as heart disease and cancer. Carotenoids, responsible for the red, orange, and yellow pigments in plants, are vital for eye health and immune function. Polyphenols, abundant in berries, tea, and dark chocolate, support cardiovascular health and cognitive function. Consuming a diet rich in a variety of phytonutrients can enhance overall health and well-being, highlighting the importance of plant-based foods in nutrition.

How Are Phytonutrients Utilized in Food and Supplements?

Phytonutrients are increasingly being incorporated into food products and dietary supplements to leverage their health benefits. In the food industry, there is a growing trend towards fortifying foods with phytonutrients to enhance their nutritional profile. Examples include adding antioxidants to beverages, incorporating omega-3 fatty acids into dairy products, and enriching cereals with fiber and plant sterols. Dietary supplements containing concentrated forms of phytonutrients, such as extracts of green tea, turmeric, and grape seed, are widely available and marketed for their potential health benefits. These supplements are popular among consumers seeking to boost their intake of specific phytonutrients that may be difficult to obtain in sufficient quantities through diet alone. Additionally, the cosmetic industry is also utilizing phytonutrients in skincare products for their protective and anti-aging properties. The versatile applications of phytonutrients in various industries underscore their significance and growing popularity in promoting health and wellness.

What Are the Current Trends in Phytonutrient Research and Development?

Research and development in the field of phytonutrients are advancing rapidly, driven by a growing understanding of their health benefits and mechanisms of action. One notable trend is the exploration of the synergistic effects of phytonutrients, where the combined action of multiple compounds may enhance their overall health benefits. This has led to the development of multi-ingredient supplements and functional foods that target specific health outcomes, such as joint health, cognitive function, and immune support. Another significant trend is the focus on personalized nutrition, with phytonutrient products tailored to individual health needs and genetic profiles. Advances in biotechnology are also enabling the extraction and synthesis of phytonutrients from various plant sources more efficiently and sustainably. Furthermore, there is increasing interest in the gut microbiome’s role in modulating the effects of phytonutrients, with studies examining how these compounds influence gut health and, in turn, overall health. These trends highlight the dynamic and evolving landscape of phytonutrient research, promising new insights and applications.

What Factors Are Driving the Growth in the Phytonutrients Market?

The growth in the phytonutrients market is driven by several factors, each reflecting the increasing demand for health-promoting ingredients and products. Rising consumer awareness of the link between diet and health is a primary driver, with more people seeking natural and plant-based solutions to enhance their well-being. Technological advancements in extraction and formulation processes are making phytonutrients more accessible and effective, further boosting their market appeal. The expanding body of scientific research supporting the health benefits of phytonutrients is also encouraging their inclusion in a variety of products, from foods and beverages to supplements and cosmetics. Additionally, the trend towards personalized nutrition is creating opportunities for tailored phytonutrient products that meet specific health needs and preferences. The growing interest in sustainable and eco-friendly products is another important factor, as phytonutrients are derived from renewable plant sources and often produced using environmentally friendly methods. Together, these factors are driving robust growth in the phytonutrients market, underscoring their potential to significantly impact health and nutrition.

SCOPE OF STUDY:

The report analyzes the Phytonutrients market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Carotenoids, Flavonoids, Phytosterols, Phenolic Compounds, Vitamin E, Other Types); Application (Food & Beverage, Pharmaceuticals, Cosmetics & Supplements, Other Applications)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 46 Featured) -

• Allied Biotech Corporation
• Arboris LLC
• Archer Daniels Midland Company
• BASF SE
• Cargill, Inc.
• Carotech Bhd
• Chr. Hansen Holding A/S
• Cyanotech Corporation
• D.D. Williamson & Co., Inc.
• Dohler GmbH
• FMC Corporation
• Kemin Industries, Inc.
• Koninklijke DSM N.V.
• Pharmachem Laboratories LLC
• Raisio PLC

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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