Pasta

Pasta

Global Pasta Market to Reach US$64.4 Billion by 2030

The global market for Pasta estimated at US$50.9 Billion in the year 2023, is expected to reach US$64.4 Billion by 2030, growing at a CAGR of 3.4% over the analysis period 2023-2030. Dried Pasta, one of the segments analyzed in the report, is expected to record a 3.8% CAGR and reach US$39.1 Billion by the end of the analysis period. Growth in the Chilled / Fresh Pasta segment is estimated at 2.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$13.6 Billion While China is Forecast to Grow at 5.4% CAGR

The Pasta market in the U.S. is estimated at US$13.6 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$13.4 Billion by the year 2030 trailing a CAGR of 5.4% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.1% and 2.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.7% CAGR.

Pasta - Key Trends and Drivers

Pasta, a cherished staple food in many cultures, especially in Italian cuisine, boasts a rich history and global appeal that continues to expand. Traditionally made from durum wheat semolina, pasta is available in a vast array of shapes and sizes, each tailored to complement different types of sauces and culinary creations. This versatility, combined with its ease of preparation, has made pasta a favorite among both home cooks and professional chefs. Over the centuries, pasta has evolved from its Italian origins to become a worldwide phenomenon, enjoyed in various forms such as spaghetti, penne, fusilli, and more unique shapes like farfalle and orecchiette. Its capacity to adapt to diverse culinary traditions and dietary needs has solidified its status as a pantry essential across the globe.

The pasta market has witnessed substantial innovation and diversification, mirroring broader trends in consumer preferences and dietary habits. Health-conscious consumers are increasingly driving demand for whole grain, gluten-free, and protein-enriched pasta varieties, catering to those with specific dietary restrictions or nutritional goals. This shift has led to the introduction of pasta made from alternative flours such as chickpea, lentil, and quinoa, which offer higher protein content and additional health benefits compared to traditional pasta. Technological advancements in food processing have significantly improved the texture and taste of these alternative pastas, making them more appealing to a wider audience. Moreover, the trend towards premiumization has given rise to artisanal and organic pasta products, emphasizing high-quality ingredients and traditional production methods. These products often appeal to consumers who prioritize quality and sustainability in their food choices.

The growth in the pasta market is driven by several factors. Increasing consumer interest in convenience foods that are quick and easy to prepare is a significant driver, as pasta fits well into busy lifestyles. Technological innovations in food processing have enabled the production of high-quality, non-traditional pasta varieties that meet diverse dietary needs, thereby expanding the market reach. The rising popularity of international cuisines has also spurred demand for different types of pasta, as consumers seek to recreate authentic dishes at home. Furthermore, marketing strategies that highlight the health benefits and culinary versatility of pasta are attracting health-conscious consumers. The COVID-19 pandemic has further boosted pasta sales, as more people cook at home and stock up on non-perishable foods. Additionally, the expansion of e-commerce and direct-to-consumer sales channels has made it easier for consumers to access a wide variety of pasta products, driving market growth even further. These factors, combined with ongoing product innovation and the growing emphasis on sustainable and organic food options, create a dynamic and expanding market for pasta.

Select Competitors (Total 157 Featured) -

• Barilla G. e R. Fratelli S.p.A
• De Cecco di Filippo S.p.A
• Ebro Foods S.A
• Makfa JSC
• Nestle SA

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