Global Outdoor Apparel Market to Reach US$2.2 Billion by 2030
The global market for Outdoor Apparel estimated at US$1.7 Billion in the year 2023, is expected to reach US$2.2 Billion by 2030, growing at a CAGR of 4.2% over the analysis period 2023-2030. Top Wear, one of the segments analyzed in the report, is expected to record a 3.7% CAGR and reach US$1.2 Billion by the end of the analysis period. Growth in the Bottom Wear segment is estimated at 4.7% CAGR over the analysis period.
The U.S. Market is Estimated at US$457.8 Million While China is Forecast to Grow at 6.8% CAGR
The Outdoor Apparel market in the U.S. is estimated at US$457.8 Million in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$448.2 Million by the year 2030 trailing a CAGR of 6.8% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.5% and 4.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.4% CAGR.
Outdoor Apparel - Key Trends and Drivers
Outdoor apparel encompasses clothing designed specifically for outdoor activities such as hiking, climbing, skiing, and other adventure sports. These garments are engineered to provide protection from the elements, support athletic performance, and ensure comfort and durability under rugged conditions. Typically, outdoor apparel includes items such as weather-resistant jackets, moisture-wicking layers, thermal insulation wear, and specialized footwear. The category has expanded to include a range of technologies and styles that cater to varying outdoor conditions and consumer preferences.
The outdoor apparel industry is characterized by its rapid adaptation to changing consumer preferences, technological advancements, and a strong shift towards sustainability. The industry growth is largely propelled by the increasing participation in outdoor activities. Consumers are increasingly selecting brands that utilize eco-friendly materials like recycled polyester, organic cotton, and hemp, driven by a growing awareness of the environmental impact of clothing. Athleisure continues to make a significant impact on outdoor apparel, merging the utility of activewear with the comfort and style of daily wear. This fusion appeals to a broad audience that values functionality without compromising on style, whether in nature or urban environments. Incorporating technologies such as BLE, AI, and smart sensors into outdoor apparel opens new possibilities for both functionality and interaction. These smart garments can monitor environmental and biometric data, offering valuable insights to enhance the outdoor experience. As the market for smart textiles grows, it is clear that innovation is a key driver for the sector, attracting consumers eager for the latest in tech-enhanced clothing. Customization is becoming increasingly important in outdoor apparel, allowing consumers to tailor products to their tastes and needs. From color choices to personalized fittings, brands are offering numerous options to reflect individual styles and preferences, enhancing the consumer experience and fostering brand loyalty.
As health and wellness trends encourage more people to engage in outdoor recreation, demand for specialized clothing that can withstand natural elements and enhance performance is rising. Additionally, the integration of fashion and function—seen in the athleisure trend—has broadened the market, making outdoor-style garments appealing for everyday use. Consumers are looking for versatile clothing that suits both their active and casual lifestyles, driving demand across a wider demographic. . The industry is also witnessing rise of direct-to-consumer (D2C) brands. By selling directly to consumers online, these brands offer high-quality products at lower prices and foster stronger customer relationships through personalized service and engagement. The industry is making strides in inclusivity, expanding size ranges and embracing diversity to make outdoor activities accessible to a wider audience. This shift is crucial as consumers increasingly seek brands that mirror their values of inclusivity and diversity.
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