Organic Fruits & Vegetables

Global Organic Fruits & Vegetables Market to Reach US$58.4 Billion by 2030

The global market for Organic Fruits & Vegetables estimated at US$43.3 Billion in the year 2024, is expected to reach US$58.4 Billion by 2030, growing at a CAGR of 5.1% over the analysis period 2024-2030. Organic Fruits, one of the segments analyzed in the report, is expected to record a 5.3% CAGR and reach US$40.6 Billion by the end of the analysis period. Growth in the Organic Vegetables segment is estimated at 4.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$11.3 Billion While China is Forecast to Grow at 8.9% CAGR

The Organic Fruits & Vegetables market in the U.S. is estimated at US$11.3 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$13.7 Billion by the year 2030 trailing a CAGR of 8.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.9% and 5.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.3% CAGR.

Global Organic Fruits & Vegetables Market – Key Trends & Drivers Summarized

What Are Organic Fruits & Vegetables, and Why Are They Important?

Organic fruits and vegetables are grown without the use of synthetic pesticides, chemical fertilizers, or genetically modified organisms (GMOs), adhering to strict organic farming practices that focus on soil health, biodiversity, and sustainability. These produce items are increasingly preferred by consumers who are concerned about the health impacts of pesticide residues, chemical additives, and GMOs in their diets. Organic farming emphasizes natural methods such as crop rotation, composting, and biological pest control, which not only improve the nutritional quality of the produce but also protect the environment by reducing pollution and promoting biodiversity. As consumers become more health-conscious and environmentally aware, organic fruits and vegetables are becoming a staple in households across the globe, contributing to the growth of the organic food industry.

How Are Technological Innovations Impacting the Organic Fruits & Vegetables Market?

Technological advancements in organic farming and supply chain management are significantly shaping the organic fruits and vegetables market. Innovations in precision agriculture, including the use of drones, sensors, and data analytics, are helping organic farmers optimize crop yields and improve soil health while adhering to organic standards. Advances in sustainable irrigation practices and organic pest control methods, such as the use of biological controls and natural fertilizers, are further enhancing the productivity and sustainability of organic farms. Additionally, blockchain technology and other traceability solutions are being adopted to improve transparency in the organic food supply chain, allowing consumers to verify the authenticity and origin of organic produce. These technologies not only help farmers increase efficiency but also enable consumers to make more informed purchasing decisions, reinforcing trust in organic labels and certifications.

Where Are Organic Fruits & Vegetables Most Popularly Consumed?

Organic fruits and vegetables are widely consumed in regions with a strong health-conscious consumer base, particularly in North America, Europe, and parts of Asia. In North America, the United States is the largest market for organic produce, with consumers prioritizing organic foods in their diets due to concerns about health, wellness, and sustainability. In Europe, countries such as Germany, France, and the United Kingdom have well-established organic markets, driven by government support for organic agriculture and widespread consumer preference for clean and green foods. In Asia, markets like Japan and South Korea are seeing increasing demand for organic produce, particularly in urban centers where health trends are becoming more prominent. Organic fruits and vegetables are primarily sold in supermarkets, health food stores, and farmers` markets, with e-commerce platforms also playing an increasingly important role in distributing organic produce to health-conscious consumers globally.

What Is Driving the Growth of the Organic Fruits & Vegetables Market?

The growth in the organic fruits and vegetables market is driven by several factors that reflect changing consumer behaviors and global agricultural trends. One of the main drivers is the increasing consumer preference for organic products, fueled by rising awareness of the health benefits of organic produce, which is perceived to be safer and more nutritious than conventionally grown fruits and vegetables. The growing concerns about pesticide residues, GMOs, and synthetic chemicals in conventional farming practices are also contributing to the shift towards organic produce. Another important driver is the expansion of organic farming practices, supported by government subsidies and policies that promote sustainable agriculture. The trend towards sustainable living and environmentally conscious consumerism is encouraging people to choose organic fruits and vegetables, as these products are grown using eco-friendly methods that promote soil health and reduce environmental pollution. Additionally, the rise of health and wellness trends, especially among younger, urban populations, is boosting demand for organic fruits and vegetables, which are increasingly seen as integral to a healthy lifestyle. The development of more efficient organic supply chains and e-commerce platforms is also helping to make organic produce more accessible, driving further market expansion.

SCOPE OF STUDY:

The report analyzes the Organic Fruits & Vegetables market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Crop Type (Organic Fruits, Organic Vegetables); Form (Fresh, Frozen, Puree, Powdered); End-Use (Fresh Consumption, Food Processing)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 46 Featured) -

• CSC Brands LP (Campbell Soup Company)
• General Mills, Inc.
• Green Organic Vegetable Inc.
• H.J. Heinz Company
• Iceland Foods Ltd.
• Organic Valley Family of Farms
• WhiteWave Foods Company
• Z Natural Foods, LLC.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

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EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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