Oral Hygiene Products

Global Oral Hygiene Products Market to Reach US$71.4 Billion by 2030

The global market for Oral Hygiene Products estimated at US$54.4 Billion in the year 2024, is expected to reach US$71.4 Billion by 2030, growing at a CAGR of 4.6% over the analysis period 2024-2030. Toothpaste, one of the segments analyzed in the report, is expected to record a 5.3% CAGR and reach US$37.1 Billion by the end of the analysis period. Growth in the Toothbrush segment is estimated at 4.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$14.3 Billion While China is Forecast to Grow at 7.1% CAGR

The Oral Hygiene Products market in the U.S. is estimated at US$14.3 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$15.5 Billion by the year 2030 trailing a CAGR of 7.1% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.9% and 3.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.6% CAGR.

Global Oral Hygiene Products Market Trends and Drivers Summarized

Oral hygiene products encompass a wide range of items designed to maintain and improve oral health. This category includes essentials like toothpaste, toothbrushes, mouthwash, dental floss, and specialized products such as whitening strips, tongue scrapers, and interdental brushes. The primary aim of these products is to prevent oral diseases, including cavities, gum disease, and bad breath, by removing food particles, bacteria, and plaque from the mouth.  Several key drivers and trends are shaping the growth of the oral hygiene products market. Increasing awareness of the importance of oral health, coupled with rising disposable incomes, is driving demand for premium oral care products. Consumers are becoming more conscious of preventive oral care measures and are willing to invest in higher-quality products to maintain their dental health. Among the standout trends driving the rise of oral care products is the enduring allure of teeth whitening. With a radiant smile being a hallmark of good oral hygiene, consumers are increasingly gravitating towards products and services that promise to brighten their pearly whites. Innovative formulations incorporating ingredients like charcoal are gaining traction for their ability to detoxify and polish away stubborn stains, reflecting a broader consumer interest in natural remedies and efficacy-driven solutions.

 Additionally, advancements in dental technology and product innovation are leading to the development of more effective and convenient oral hygiene solutions, such as electric toothbrushes with smart features and natural or organic toothpaste alternatives, catering to the preferences of health-conscious consumers. Moreover, oral care is taking cues from the skincare industry, embracing a skincare-inspired approach with products tailored to different needs and times of the day. From ampoule tooth creams containing malic acid for whitening and breath-freshening to day and night toothpaste enriched with mint and lavender, manufacturers are catering to diverse preferences and lifestyles. This convergence of oral and skincare regimes underscores a growing appreciation for holistic self-care practices that extend beyond traditional boundaries.

Innovative textures and sustainable formulations further characterize the evolving landscape of oral care. With toothpaste and mouthwash now available in foam, powder, and gel formats, alongside vibrant colors and shimmering effects, the category is shedding its conventional image and embracing creativity. Simultaneously, there is a rising demand for eco-conscious oral care options, driven by the younger generation`s advocacy for organic, plant-based, and waterless products. Furthermore, demographic shifts, including aging populations and urbanization, are influencing the oral hygiene products market. As the global population ages, there is a growing demand for oral care products tailored to the specific needs of older adults, such as sensitive teeth formulations and denture care products. Moreover, the increasing prevalence of dental conditions such as dental caries and periodontal diseases due to dietary habits and lifestyle factors further fuels the demand for oral hygiene products, creating opportunities for manufacturers to innovate and expand their product offerings to address evolving consumer needs

SCOPE OF STUDY:

The report analyzes the Oral Hygiene Products market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Toothpaste, Toothbrush, Mouthwash / Dental Rinse, Dental Floss, Dental Accessories)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 199 Featured) -

• Colgate-Palmolive Company
• GlaxoSmithKline PLC
• Henkel AG & Co. KGaA
• LG Electronics, Inc.
• Lion Corporation
• Philips India Ltd.
• Procter & Gamble Company, The
• The Himalaya Drug Company
• Unilever PLC

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.