Online Video

Global Online Video Market to Reach US$43.5 Billion by 2030

The global market for Online Video estimated at US$16.3 Billion in the year 2024, is expected to reach US$43.5 Billion by 2030, growing at a CAGR of 17.8% over the analysis period 2024-2030. Video Processing, one of the segments analyzed in the report, is expected to record a 18.5% CAGR and reach US$17.0 Billion by the end of the analysis period. Growth in the Video Management segment is estimated at 17.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.1 Billion While China is Forecast to Grow at 22.8% CAGR

The Online Video market in the U.S. is estimated at US$4.1 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$11.6 Billion by the year 2030 trailing a CAGR of 22.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 12.0% and 14.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.3% CAGR.

Global Online Video Market - Key Trends and Drivers Summarized

The integration of video content into daily life has seen a tremendous surge, accelerated by global events such as the pandemic, fundamentally changing how we work, learn, and entertain ourselves. Video`s ability to capture and retain attention due to its dynamic nature makes it highly effective for conveying complex information and enhancing user understanding, which in turn boosts engagement and conversion rates. In the educational sector, the use of video has become standard in online courses and digital classrooms, making learning more accessible and scalable. The versatility of video extends to the professional realm, particularly evident in remote working environments where video conferencing tools have become essential, maintaining and even enhancing team collaboration and workplace flexibility.

The rise of video content has also spurred significant advancements in various sectors including entrepreneurship, healthcare, and entertainment. Platforms like YouTube and webinar tools have empowered entrepreneurs, including those from underrepresented groups, by providing resources to start and grow new ventures through instructional and inspirational content. In healthcare, video has revolutionized how fitness advice is dispensed, with people turning to online workout videos to maintain physical health from home. In entertainment, the proliferation of platforms like Netflix, TikTok, and YouTube during the pandemic provided a necessary escape and mental health support, showcasing the power of video to connect and comfort people through diverse content that caters to different tastes and interests.

The growth of online video is driven by several key factors that enhance its reach and effectiveness across different platforms and devices. Integration with social media platforms enhances video`s shareability and engagement, while advancements in video production technology have democratized content creation, making high-quality video more accessible to a wider audience. Increased mobile connectivity allows users to consume video content on-the-go, and sophisticated algorithmic recommendations by platforms like YouTube and Netflix personalize viewer experiences, increasing engagement. Additionally, the introduction of interactive video features and the popularity of live streaming have revolutionized viewer interaction, making video content more engaging and immersive. Influencer marketing, the preference for visual learning, the use of video in corporate training, and its integration into e-commerce have all contributed to the expansion of video`s role in digital communication and marketing. These elements ensure that video remains a critical, evolving tool in digital strategies, shaping how information is consumed and shared in the digital age.

SCOPE OF STUDY:

The report analyzes the Online Video market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Video Processing, Video Management, Video Distribution, Video Analytics, Other Types); Streaming Type (Video on Demand, Live Streaming); End-Use (Media & Entertainment, Education, IT & Telecom, Retail, BFSI, Other End-Uses)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 11 Featured) -

• Amazon.com, Inc.
• Apple Inc.
• Baidu Inc.
• Brightcove Inc.
• Hulu LLC
• JW Player
• Kaltura Inc.
• Netflix Inc.
• Ooyala Inc.
• Panopto
• Piksel
• Sohu.com Inc.
• Tencent Holdings Limited
• Vimeo
• VOOT
• Wistia
• Youku Tudou Inc.
• YouTube LLC

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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