Online Survey Software

Online Survey Software

Global Online Survey Software Market to Reach US$13.6 Billion by 2030

The global market for Online Survey Software estimated at US$6.9 Billion in the year 2023, is expected to reach US$13.6 Billion by 2030, growing at a CAGR of 10.1% over the analysis period 2023-2030. Market Research End-Use, one of the segments analyzed in the report, is expected to record a 10.4% CAGR and reach US$5.8 Billion by the end of the analysis period. Growth in the Retail End-Use segment is estimated at 11.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.9 Billion While China is Forecast to Grow at 9.3% CAGR

The Online Survey Software market in the U.S. is estimated at US$1.9 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$2.1 Billion by the year 2030 trailing a CAGR of 9.3% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 8.8% and 8.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 7.8% CAGR.

Global Online Survey Software Market - Key Trends & Drivers Summarized

How Has Online Survey Software Revolutionized Data Collection?

The online survey software market has transformed how businesses, researchers, and organizations collect data. Traditionally, surveys were conducted in person, by phone, or via mail, making them time-consuming and resource-intensive. The advent of online survey tools like SurveyMonkey, Qualtrics, and Google Forms has dramatically streamlined the process, enabling users to create, distribute, and analyze surveys quickly and efficiently. This shift has empowered companies to gather real-time feedback from customers, employees, and target audiences across the globe, with minimal cost and effort. These platforms now offer a wide range of features, including pre-designed templates, customizable questions, and advanced reporting tools, making them accessible for users with varying levels of technical expertise. The integration of mobile compatibility and social media sharing has further expanded the reach of surveys, allowing organizations to tap into larger and more diverse respondent pools than ever before.

What Are the Emerging Trends in Online Survey Software?

Several trends are emerging in the online survey software market, reflecting changing user needs and advancements in technology. One of the most notable trends is the rise of mobile-first survey design, as an increasing number of respondents prefer to complete surveys on their smartphones or tablets. This has led to a focus on optimizing survey interfaces for mobile devices, ensuring they are user-friendly and visually appealing. Another key trend is the use of artificial intelligence (AI) and machine learning (ML) to enhance the survey experience. AI-driven tools can help create dynamic, personalized surveys that adjust questions based on respondent input in real time, leading to more relevant and meaningful responses. Additionally, AI is being used to analyze open-ended responses, uncovering insights from unstructured data. Data privacy and security have become major concerns as well, with more users demanding platforms that comply with stringent regulations like GDPR. As a result, survey software providers are placing a greater emphasis on encryption, secure data storage, and transparency regarding data usage.

How Is Technology Enhancing the Online Survey Software Market?

Technological advancements are significantly enhancing the capabilities of online survey software, making data collection more efficient, accurate, and insightful. The integration of AI and ML has transformed how surveys are created and analyzed. These technologies allow for the automatic generation of insights, where advanced algorithms process vast amounts of data to identify patterns, trends, and correlations that might otherwise go unnoticed. Automation is another key technological driver, with many platforms offering features like automated reminders, personalized follow-ups, and even survey scheduling, reducing the manual effort required. The use of natural language processing (NLP) in analyzing open-ended responses has improved the quality of qualitative data analysis. Advanced data visualization tools now allow users to view survey results in real-time, presented in interactive charts and dashboards that make it easier to interpret and act on the data. Integration with third-party applications such as CRMs, email marketing tools, and data analytics platforms has also improved, enabling seamless data flow across business systems.

What Is Driving the Growth in the Online Survey Software Market?

The growth in the online survey software market is driven by several key factors. The increasing importance of data-driven decision-making in both business and research contexts has made survey tools essential for gathering actionable insights. The widespread adoption of mobile devices has expanded access to surveys, with mobile-optimized platforms increasing response rates. The growing need for real-time feedback from customers and employees, particularly in competitive industries like retail and tech, has also driven demand for fast, scalable survey solutions. Technological advancements, particularly in AI and automation, have made survey software more powerful, allowing users to create dynamic, personalized surveys and gain deeper insights from their data. The heightened focus on data privacy and security has further bolstered the adoption of professional survey tools that comply with regulatory standards like GDPR. Lastly, the shift toward remote work and virtual collaboration has fueled demand for online feedback tools, as organizations seek to maintain engagement and collect input from dispersed teams.

Select Competitors (Total 42 Featured) -
  • Campaign Monitor
  • Confirmit AS
  • Inqwise
  • Medallia Inc
  • Qualtrics
  • QuestionPro Inc.
  • SurveyMonkey
  • Zoho Corporation Pvt., Ltd.
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I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
Global Economic Update
Online Survey Software – Global Key Competitors Percentage Market Share in 2024 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Rising Demand for Data-Driven Decision Making in Businesses Spurs Growth in Online Survey Software Adoption
Expansion of Remote Work and Virtual Teams Propels Demand for Online Feedback and Survey Tools
Increasing Integration of AI and Machine Learning in Survey Software Strengthens the Business Case for Advanced Analytics
Growing Focus on Customer Experience and Satisfaction Surveys Expands the Addressable Market for Online Survey Platforms
Technological Advancements in Mobile-Responsive Survey Designs Drive Adoption Among Mobile-First Users
Rising Use of Real-Time Feedback Tools Generates Demand for Agile and Flexible Online Survey Software Solutions
Growing Need for Employee Engagement Surveys Strengthens Market Growth in Corporate and Human Resources Applications
Increasing Use of Automation in Survey Distribution and Data Analysis Propels Growth in Online Survey Software
The Shift Toward DIY Research and Market Surveys Expands Opportunities for Online Survey Platforms Among Small and Medium Businesses
Rising Interest in Omnichannel Feedback Collection Throws the Spotlight on Integrated Survey Solutions
Expansion of SaaS-Based Subscription Models Drives Adoption of Online Survey Software Across Industries
Increasing Focus on Voice of the Customer (VoC) Programs Spurs Growth in Online Survey Tools for Customer Insights
4. GLOBAL MARKET PERSPECTIVE
TABLE 1: World Online Survey Software Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
TABLE 2: World Recent Past, Current & Future Analysis for Online Survey Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 3: World Historic Review for Online Survey Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 4: World 16-Year Perspective for Online Survey Software by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2024 & 2030
TABLE 5: World Recent Past, Current & Future Analysis for Market Research by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 6: World Historic Review for Market Research by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 7: World 16-Year Perspective for Market Research by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
TABLE 8: World Recent Past, Current & Future Analysis for Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 9: World Historic Review for Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 10: World 16-Year Perspective for Retail by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
TABLE 11: World Recent Past, Current & Future Analysis for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 12: World Historic Review for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 13: World 16-Year Perspective for Healthcare by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
TABLE 14: World Recent Past, Current & Future Analysis for Financial Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 15: World Historic Review for Financial Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 16: World 16-Year Perspective for Financial Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
TABLE 17: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 18: World Historic Review for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 19: World 16-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
III. MARKET ANALYSIS
UNITED STATES
Online Survey Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
TABLE 20: USA Recent Past, Current & Future Analysis for Online Survey Software by End-Use - Market Research, Retail, Healthcare, Financial Services and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 21: USA Historic Review for Online Survey Software by End-Use - Market Research, Retail, Healthcare, Financial Services and Other End-Uses Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 22: USA 16-Year Perspective for Online Survey Software by End-Use - Percentage Breakdown of Value Sales for Market Research, Retail, Healthcare, Financial Services and Other End-Uses for the Years 2014, 2024 & 2030
CANADA
TABLE 23: Canada Recent Past, Current & Future Analysis for Online Survey Software by End-Use - Market Research, Retail, Healthcare, Financial Services and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 24: Canada Historic Review for Online Survey Software by End-Use - Market Research, Retail, Healthcare, Financial Services and Other End-Uses Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 25: Canada 16-Year Perspective for Online Survey Software by End-Use - Percentage Breakdown of Value Sales for Market Research, Retail, Healthcare, Financial Services and Other End-Uses for the Years 2014, 2024 & 2030
JAPAN
Online Survey Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
TABLE 26: Japan Recent Past, Current & Future Analysis for Online Survey Software by End-Use - Market Research, Retail, Healthcare, Financial Services and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 27: Japan Historic Review for Online Survey Software by End-Use - Market Research, Retail, Healthcare, Financial Services and Other End-Uses Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 28: Japan 16-Year Perspective for Online Survey Software by End-Use - Percentage Breakdown of Value Sales for Market Research, Retail, Healthcare, Financial Services and Other End-Uses for the Years 2014, 2024 & 2030
CHINA
Online Survey Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
TABLE 29: China Recent Past, Current & Future Analysis for Online Survey Software by End-Use - Market Research, Retail, Healthcare, Financial Services and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 30: China Historic Review for Online Survey Software by End-Use - Market Research, Retail, Healthcare, Financial Services and Other End-Uses Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 31: China 16-Year Perspective for Online Survey Software by End-Use - Percentage Breakdown of Value Sales for Market Research, Retail, Healthcare, Financial Services and Other End-Uses for the Years 2014, 2024 & 2030
EUROPE
Online Survey Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
TABLE 32: Europe Recent Past, Current & Future Analysis for Online Survey Software by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 33: Europe Historic Review for Online Survey Software by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 34: Europe 16-Year Perspective for Online Survey Software by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2024 & 2030
TABLE 35: Europe Recent Past, Current & Future Analysis for Online Survey Software by End-Use - Market Research, Retail, Healthcare, Financial Services and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 36: Europe Historic Review for Online Survey Software by End-Use - Market Research, Retail, Healthcare, Financial Services and Other End-Uses Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 37: Europe 16-Year Perspective for Online Survey Software by End-Use - Percentage Breakdown of Value Sales for Market Research, Retail, Healthcare, Financial Services and Other End-Uses for the Years 2014, 2024 & 2030
FRANCE
Online Survey Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
TABLE 38: France Recent Past, Current & Future Analysis for Online Survey Software by End-Use - Market Research, Retail, Healthcare, Financial Services and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 39: France Historic Review for Online Survey Software by End-Use - Market Research, Retail, Healthcare, Financial Services and Other End-Uses Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 40: France 16-Year Perspective for Online Survey Software by End-Use - Percentage Breakdown of Value Sales for Market Research, Retail, Healthcare, Financial Services and Other End-Uses for the Years 2014, 2024 & 2030
GERMANY
Online Survey Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
TABLE 41: Germany Recent Past, Current & Future Analysis for Online Survey Software by End-Use - Market Research, Retail, Healthcare, Financial Services and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 42: Germany Historic Review for Online Survey Software by End-Use - Market Research, Retail, Healthcare, Financial Services and Other End-Uses Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 43: Germany 16-Year Perspective for Online Survey Software by End-Use - Percentage Breakdown of Value Sales for Market Research, Retail, Healthcare, Financial Services and Other End-Uses for the Years 2014, 2024 & 2030
ITALY
TABLE 44: Italy Recent Past, Current & Future Analysis for Online Survey Software by End-Use - Market Research, Retail, Healthcare, Financial Services and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 45: Italy Historic Review for Online Survey Software by End-Use - Market Research, Retail, Healthcare, Financial Services and Other End-Uses Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 46: Italy 16-Year Perspective for Online Survey Software by End-Use - Percentage Breakdown of Value Sales for Market Research, Retail, Healthcare, Financial Services and Other End-Uses for the Years 2014, 2024 & 2030
UNITED KINGDOM
Online Survey Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
TABLE 47: UK Recent Past, Current & Future Analysis for Online Survey Software by End-Use - Market Research, Retail, Healthcare, Financial Services and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 48: UK Historic Review for Online Survey Software by End-Use - Market Research, Retail, Healthcare, Financial Services and Other End-Uses Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 49: UK 16-Year Perspective for Online Survey Software by End-Use - Percentage Breakdown of Value Sales for Market Research, Retail, Healthcare, Financial Services and Other End-Uses for the Years 2014, 2024 & 2030
REST OF EUROPE
TABLE 50: Rest of Europe Recent Past, Current & Future Analysis for Online Survey Software by End-Use - Market Research, Retail, Healthcare, Financial Services and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 51: Rest of Europe Historic Review for Online Survey Software by End-Use - Market Research, Retail, Healthcare, Financial Services and Other End-Uses Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 52: Rest of Europe 16-Year Perspective for Online Survey Software by End-Use - Percentage Breakdown of Value Sales for Market Research, Retail, Healthcare, Financial Services and Other End-Uses for the Years 2014, 2024 & 2030
ASIA-PACIFIC
Online Survey Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
TABLE 53: Asia-Pacific Recent Past, Current & Future Analysis for Online Survey Software by End-Use - Market Research, Retail, Healthcare, Financial Services and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 54: Asia-Pacific Historic Review for Online Survey Software by End-Use - Market Research, Retail, Healthcare, Financial Services and Other End-Uses Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 55: Asia-Pacific 16-Year Perspective for Online Survey Software by End-Use - Percentage Breakdown of Value Sales for Market Research, Retail, Healthcare, Financial Services and Other End-Uses for the Years 2014, 2024 & 2030
REST OF WORLD
TABLE 56: Rest of World Recent Past, Current & Future Analysis for Online Survey Software by End-Use - Market Research, Retail, Healthcare, Financial Services and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 57: Rest of World Historic Review for Online Survey Software by End-Use - Market Research, Retail, Healthcare, Financial Services and Other End-Uses Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
TABLE 58: Rest of World 16-Year Perspective for Online Survey Software by End-Use - Percentage Breakdown of Value Sales for Market Research, Retail, Healthcare, Financial Services and Other End-Uses for the Years 2014, 2024 & 2030
IV. COMPETITION

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