Online On-Demand Home Services

Online On-Demand Home Services

Global Online On-Demand Home Services Market to Reach US$8.4 Billion by 2030

The global market for Online On-Demand Home Services estimated at US$522.5 Million in the year 2023, is expected to reach US$8.4 Billion by 2030, growing at a CAGR of 48.8% over the analysis period 2023-2030. Home Care & Design, one of the segments analyzed in the report, is expected to record a 53.1% CAGR and reach US$4.3 Billion by the end of the analysis period. Growth in the Repair & Maintenance segment is estimated at 49.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$149.5 Million While China is Forecast to Grow at 47.4% CAGR

The Online On-Demand Home Services market in the U.S. is estimated at US$149.5 Million in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.2 Billion by the year 2030 trailing a CAGR of 47.4% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 49.8% and 35.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 36.0% CAGR.

Global Online On-Demand Home Services Market - Key Trends & Drivers Summarized

How Is the Online On-Demand Home Services Market Reshaping Household Maintenance?

The online on-demand home services market has revolutionized how consumers access and manage household services. Previously, finding a plumber, electrician, or house cleaner required word-of-mouth recommendations or flipping through local directories. Today, digital platforms have simplified this process by offering a centralized location for booking a wide range of services. Platforms like TaskRabbit, Handy, and UrbanClap (now Urban Company) allow consumers to hire verified professionals for tasks such as repairs, cleaning, gardening, and even home improvement projects, all with a few clicks. The user-friendly interfaces and mobile accessibility of these platforms have contributed significantly to their popularity. Moreover, these services often provide upfront pricing, detailed reviews, and ratings, adding transparency to the hiring process. As a result, consumers are empowered with greater choice, security, and convenience, reshaping the traditional model of home service management.

What Are the Key Consumer Trends in Online On-Demand Home Services?

Several notable trends are emerging in the online on-demand home services sector, driven by evolving consumer preferences and lifestyle changes. One of the most significant trends is the growing demand for eco-friendly and sustainable services, such as green cleaning products or energy-efficient home repairs. More consumers are seeking service providers who share their environmental values, creating opportunities for platforms to highlight eco-conscious professionals. Another major trend is the rise in specialized, niche services, where consumers can book services such as home organization, smart home installations, and pet grooming through the same platforms. The gig economy has also influenced this market, with many individuals taking on part-time work in home services, offering more availability and flexibility for consumers. Subscription models are becoming increasingly popular as well, particularly for services like regular cleaning or lawn maintenance, catering to busy professionals who value ongoing home upkeep without the hassle of repeated bookings.

How Is Technology Enhancing the Online On-Demand Home Services Market?

Technology is the backbone of the online on-demand home services market, providing the infrastructure that enables seamless connections between consumers and service providers. Advanced algorithms help match users with the best service professionals based on location, availability, and past performance. Mobile apps have become indispensable tools for consumers, allowing them to book, schedule, and track services all from their smartphones. AI-driven chatbots assist with customer service queries and booking confirmations, while GPS tracking ensures punctuality and transparency, allowing users to track the progress and arrival times of service professionals in real time. The integration of secure payment gateways has further streamlined the experience, allowing for cashless transactions. Customer reviews and ratings systems, driven by machine learning algorithms, help maintain service quality and accountability. These technological advancements have improved the reliability and convenience of online home services, making them a preferred choice for millions of households globally.

What Is Driving the Growth in the Online On-Demand Home Services Market?

The growth in the online on-demand home services market is driven by several factors. The rise of the gig economy and freelance work culture has created a larger pool of skilled service providers willing to offer their services on a flexible, on-demand basis. Urbanization and busier lifestyles have increased consumer demand for convenient, efficient home services, which these platforms cater to by offering real-time bookings and transparent pricing. The widespread adoption of smartphones and digital platforms has made accessing these services easier, even for tech novices. Technological innovations such as AI-powered matchmaking, GPS-enabled tracking, and mobile app integration have significantly enhanced the user experience, making online home services faster and more reliable than traditional methods. The growing trend of home automation and smart homes has also expanded the demand for specialized services, such as smart device installation and maintenance. Finally, the shift towards eco-friendly and sustainable practices in home services has attracted a new demographic of environmentally conscious consumers, further driving market growth.

Select Competitors (Total 43 Featured) -
  • 50+1 Strategies
  • Amazon.com, Inc.
  • Arround Inc.
  • DISH Network LLC
  • EasyFix
  • Goodnest
  • Handy Technologies, Inc.
  • Happy Helper
  • Helpling
  • Helpling GmbH
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I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
Global Economic Update
Online On-Demand Home Services – Global Key Competitors Percentage Market Share in 2024 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Surging Consumer Demand for Convenience and Speed Spurs Growth in Online On-Demand Home Services
Rising Urbanization and Busy Lifestyles Expand the Addressable Market for On-Demand Home Service Platforms
Technological Advancements in Mobile Apps and Platforms Propel Growth in Online On-Demand Home Services
Increasing Adoption of AI-Driven Personalization and Recommendations Strengthens the Business Case for On-Demand Home Services
Rising Focus on Contactless Service and Digital Payments Accelerates Demand for Online Home Service Solutions
Gig Economy Drives Supply of Freelancers and Service Providers for On-Demand Home Services
Growing Popularity of Subscription-Based Home Maintenance Services Expands Revenue Opportunities for On-Demand Platforms
Increased Focus on Quality Assurance and Customer Reviews Spurs Trust and Adoption in Online On-Demand Home Services
Growing Consumer Preferences for Eco-Friendly and Sustainable Home Services Throws the Spotlight on Green Solutions
Rising Integration of IoT and Smart Home Technologies Propels Adoption of On-Demand Home Service Platforms
Expanding Use of GPS and Real-Time Tracking Strengthens Operational Efficiency in On-Demand Home Services
Increasing Demand for Specialized Home Services, Such as Pet Care and Elderly Assistance, Expands Market Opportunities
Rising Number of Dual-Income Households Generates Demand for Home Cleaning, Maintenance, and Personal Care Services
4. GLOBAL MARKET PERSPECTIVE
TABLE 1: World Online On-Demand Home Services Market Analysis of Annual Sales in US$ for Years 2014 through 2030
TABLE 2: World Recent Past, Current & Future Analysis for Online On-Demand Home Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
TABLE 3: World 7-Year Perspective for Online On-Demand Home Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
TABLE 4: World Recent Past, Current & Future Analysis for Home Care & Design by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
TABLE 5: World 7-Year Perspective for Home Care & Design by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 6: World Recent Past, Current & Future Analysis for Repair & Maintenance by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
TABLE 7: World 7-Year Perspective for Repair & Maintenance by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 8: World Recent Past, Current & Future Analysis for Health, Wellness & Beauty by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
TABLE 9: World 7-Year Perspective for Health, Wellness & Beauty by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 10: World Recent Past, Current & Future Analysis for Other Segments by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
TABLE 11: World 7-Year Perspective for Other Segments by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
III. MARKET ANALYSIS
UNITED STATES
Online On-Demand Home Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
TABLE 12: USA Recent Past, Current & Future Analysis for Online On-Demand Home Services by Segment - Home Care & Design, Repair & Maintenance, Health, Wellness & Beauty and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
TABLE 13: USA 7-Year Perspective for Online On-Demand Home Services by Segment - Percentage Breakdown of Value Sales for Home Care & Design, Repair & Maintenance, Health, Wellness & Beauty and Other Segments for the Years 2024 & 2030
CANADA
TABLE 14: Canada Recent Past, Current & Future Analysis for Online On-Demand Home Services by Segment - Home Care & Design, Repair & Maintenance, Health, Wellness & Beauty and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
TABLE 15: Canada 7-Year Perspective for Online On-Demand Home Services by Segment - Percentage Breakdown of Value Sales for Home Care & Design, Repair & Maintenance, Health, Wellness & Beauty and Other Segments for the Years 2024 & 2030
JAPAN
Online On-Demand Home Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
TABLE 16: Japan Recent Past, Current & Future Analysis for Online On-Demand Home Services by Segment - Home Care & Design, Repair & Maintenance, Health, Wellness & Beauty and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
TABLE 17: Japan 7-Year Perspective for Online On-Demand Home Services by Segment - Percentage Breakdown of Value Sales for Home Care & Design, Repair & Maintenance, Health, Wellness & Beauty and Other Segments for the Years 2024 & 2030
CHINA
Online On-Demand Home Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
TABLE 18: China Recent Past, Current & Future Analysis for Online On-Demand Home Services by Segment - Home Care & Design, Repair & Maintenance, Health, Wellness & Beauty and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
TABLE 19: China 7-Year Perspective for Online On-Demand Home Services by Segment - Percentage Breakdown of Value Sales for Home Care & Design, Repair & Maintenance, Health, Wellness & Beauty and Other Segments for the Years 2024 & 2030
EUROPE
Online On-Demand Home Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
TABLE 20: Europe Recent Past, Current & Future Analysis for Online On-Demand Home Services by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ for Years 2023 through 2030 and % CAGR
TABLE 21: Europe 7-Year Perspective for Online On-Demand Home Services by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
TABLE 22: Europe Recent Past, Current & Future Analysis for Online On-Demand Home Services by Segment - Home Care & Design, Repair & Maintenance, Health, Wellness & Beauty and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
TABLE 23: Europe 7-Year Perspective for Online On-Demand Home Services by Segment - Percentage Breakdown of Value Sales for Home Care & Design, Repair & Maintenance, Health, Wellness & Beauty and Other Segments for the Years 2024 & 2030
FRANCE
Online On-Demand Home Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
TABLE 24: France Recent Past, Current & Future Analysis for Online On-Demand Home Services by Segment - Home Care & Design, Repair & Maintenance, Health, Wellness & Beauty and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
TABLE 25: France 7-Year Perspective for Online On-Demand Home Services by Segment - Percentage Breakdown of Value Sales for Home Care & Design, Repair & Maintenance, Health, Wellness & Beauty and Other Segments for the Years 2024 & 2030
GERMANY
Online On-Demand Home Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
TABLE 26: Germany Recent Past, Current & Future Analysis for Online On-Demand Home Services by Segment - Home Care & Design, Repair & Maintenance, Health, Wellness & Beauty and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
TABLE 27: Germany 7-Year Perspective for Online On-Demand Home Services by Segment - Percentage Breakdown of Value Sales for Home Care & Design, Repair & Maintenance, Health, Wellness & Beauty and Other Segments for the Years 2024 & 2030
ITALY
TABLE 28: Italy Recent Past, Current & Future Analysis for Online On-Demand Home Services by Segment - Home Care & Design, Repair & Maintenance, Health, Wellness & Beauty and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
TABLE 29: Italy 7-Year Perspective for Online On-Demand Home Services by Segment - Percentage Breakdown of Value Sales for Home Care & Design, Repair & Maintenance, Health, Wellness & Beauty and Other Segments for the Years 2024 & 2030
UNITED KINGDOM
Online On-Demand Home Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
TABLE 30: UK Recent Past, Current & Future Analysis for Online On-Demand Home Services by Segment - Home Care & Design, Repair & Maintenance, Health, Wellness & Beauty and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
TABLE 31: UK 7-Year Perspective for Online On-Demand Home Services by Segment - Percentage Breakdown of Value Sales for Home Care & Design, Repair & Maintenance, Health, Wellness & Beauty and Other Segments for the Years 2024 & 2030
REST OF EUROPE
TABLE 32: Rest of Europe Recent Past, Current & Future Analysis for Online On-Demand Home Services by Segment - Home Care & Design, Repair & Maintenance, Health, Wellness & Beauty and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
TABLE 33: Rest of Europe 7-Year Perspective for Online On-Demand Home Services by Segment - Percentage Breakdown of Value Sales for Home Care & Design, Repair & Maintenance, Health, Wellness & Beauty and Other Segments for the Years 2024 & 2030
ASIA-PACIFIC
Online On-Demand Home Services Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
TABLE 34: Asia-Pacific Recent Past, Current & Future Analysis for Online On-Demand Home Services by Segment - Home Care & Design, Repair & Maintenance, Health, Wellness & Beauty and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
TABLE 35: Asia-Pacific 7-Year Perspective for Online On-Demand Home Services by Segment - Percentage Breakdown of Value Sales for Home Care & Design, Repair & Maintenance, Health, Wellness & Beauty and Other Segments for the Years 2024 & 2030
REST OF WORLD
TABLE 36: Rest of World Recent Past, Current & Future Analysis for Online On-Demand Home Services by Segment - Home Care & Design, Repair & Maintenance, Health, Wellness & Beauty and Other Segments - Independent Analysis of Annual Sales in US$ for the Years 2023 through 2030 and % CAGR
TABLE 37: Rest of World 7-Year Perspective for Online On-Demand Home Services by Segment - Percentage Breakdown of Value Sales for Home Care & Design, Repair & Maintenance, Health, Wellness & Beauty and Other Segments for the Years 2024 & 2030
IV. COMPETITION

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