Oat-based Snacks

Oat-based Snacks

Global Oat-based Snacks Market to Reach US$25.2 Billion by 2030

The global market for Oat-based Snacks estimated at US$20.9 Billion in the year 2023, is expected to reach US$25.2 Billion by 2030, growing at a CAGR of 2.7% over the analysis period 2023-2030. Oat-based Bakery & Bars, one of the segments analyzed in the report, is expected to record a 2.6% CAGR and reach US$17.6 Billion by the end of the analysis period. Growth in the Oat-based Savory segment is estimated at 2.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$5.7 Billion While China is Forecast to Grow at 5.3% CAGR

The Oat-based Snacks market in the U.S. is estimated at US$5.7 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$5.0 Billion by the year 2030 trailing a CAGR of 5.3% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 0.8% and 2.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.3% CAGR.

Global Oat-Based Snacks Market - Key Trends & Drivers Summarized

Why Are Oat-Based Snacks Rising in Popularity Among Health-Conscious Consumers?

Oat-based snacks have seen a significant rise in popularity as consumers increasingly seek healthy, nutrient-rich alternatives to traditional snack foods. Oats, known for their high fiber content, slow-digesting carbohydrates, and heart health benefits, are appealing to consumers looking for snacks that provide sustained energy and satiety. These snacks, which include oat bars, granola, oat biscuits, and flavored oatmeal bites, offer a wholesome option that aligns with the growing demand for clean-label and natural products. The gluten-free nature of oats also makes them suitable for individuals with gluten sensitivities, further expanding their appeal. As more consumers adopt healthier snacking habits, oat-based snacks are becoming a staple in the snack food market, offering a nutritious and versatile alternative to sugary, processed snacks.

What Technological Innovations Are Enhancing the Development of Oat-Based Snacks?

Technological advancements in food processing and ingredient formulation are driving the innovation and growth of oat-based snacks. Innovations in baking and extrusion technologies have allowed manufacturers to develop a wide variety of snack formats using oats, from crispy oat clusters to chewy snack bars. These processes retain the nutritional value of oats while enhancing texture and flavor, making them more appealing to a broader consumer base. Additionally, the development of gluten-free oats and oat-based products tailored for specialized diets, such as plant-based or vegan consumers, has expanded the market. Flavor enhancements, such as the use of natural sweeteners and spices, have improved the taste profile of oat-based snacks, positioning them as both a healthy and indulgent option. These advancements in product formulation and processing techniques are making oat-based snacks more versatile, convenient, and accessible to health-conscious consumers.

How Is Consumer Behavior Shaping the Oat-Based Snacks Market?

Shifting consumer preferences towards healthier, nutrient-dense snacking options are driving the demand for oat-based snacks. As people become more health-conscious and seek out clean-label foods with functional benefits, oats are increasingly viewed as a superfood that supports heart health, digestion, and weight management. The rising popularity of plant-based and gluten-free diets is also pushing consumers to opt for snacks made from wholesome grains like oats. In addition, the trend toward on-the-go snacking has created opportunities for oat-based snack bars and packaged oatmeal products, which offer convenience and nutrition in a single serving. The growing interest in sustainable and organic food production is further influencing the demand for oat-based snacks, as consumers prioritize ingredients that align with their environmental and ethical values. These behavioral shifts are propelling the oat-based snacks market forward, as manufacturers introduce more innovative and health-focused products to meet consumer demand.

What Factors Are Driving Growth in the Oat-Based Snacks Market?

The growth in the oat-based snacks market is driven by several factors, including technological advancements in food processing, expanding consumer awareness of health benefits, and evolving dietary preferences. One of the primary drivers is the increasing demand for plant-based and gluten-free snacks, as oats offer a naturally gluten-free, nutrient-dense option. The development of new processing techniques that enhance the flavor and texture of oat-based products has also expanded the range of snack offerings, attracting a broader audience. Consumer interest in functional foods that support heart health, digestion, and weight management is driving the market, with oats being recognized for their rich fiber content and low glycemic index. Additionally, growing demand for sustainable and organic ingredients is encouraging manufacturers to produce oat-based snacks that cater to eco-conscious consumers. These factors are fueling the rapid growth of the oat-based snacks market across both developed and emerging markets.

Select Competitors (Total 52 Featured) -

• Abbott Nutrition
• Bobo’s Oat Bars
• Britannia Industries Ltd.
• Del Monte Foods
• General Mills, Inc.
• Gratisfied, Inc.
• Hearthside Food Solutions LLC
• Kellanova
• Mondelez International, Inc.
• Nairn~s Oatcakes Limited

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