OTT Devices and Services

Global OTT Devices and Services Market to Reach US$467.9 Billion by 2030

The global market for OTT Devices and Services estimated at US$174.1 Billion in the year 2024, is expected to reach US$467.9 Billion by 2030, growing at a CAGR of 17.9% over the analysis period 2024-2030. Video, one of the segments analyzed in the report, is expected to record a 18.3% CAGR and reach US$252.9 Billion by the end of the analysis period. Growth in the Text & Images segment is estimated at 16.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$52.5 Billion While China is Forecast to Grow at 20.9% CAGR

The OTT Devices and Services market in the U.S. is estimated at US$52.5 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$61.1 Billion by the year 2030 trailing a CAGR of 20.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 14.7% and 15.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 15.7% CAGR.

Global OTT Devices and Services Market - Key Trends and Drivers Summarized

Over-the-top (OTT) devices and services refer to any type of video or streaming media that provides viewer access to movies or TV content bypassing traditional cable, broadcast, and satellite television platforms. These services are delivered directly over the internet to connected devices such as smartphones, tablets, computers, and smart TVs. OTT platforms include well-known streaming services like Netflix, Hulu, and Amazon Prime Video, which offer a diverse library of films, TV shows, documentaries, and original programming on-demand. OTT devices, such as Roku, Amazon Fire TV, and Apple TV, facilitate the consumption of streaming content by acting as a bridge between the internet connection and the user`s television, enhancing the user experience with features like search functionality, app integration, and voice control.

The rise of OTT services is reshaping the entertainment and media landscapes by offering consumers more control over what, when, and how they watch. Unlike traditional TV, OTT platforms provide a flexible viewing experience with the ability to stream content anytime and from anywhere, on multiple devices. This shift has led to the phenomenon known as "cord-cutting," where viewers are abandoning traditional cable TV subscriptions in favor of streaming services that often offer more tailored content at a lower cost. The trend towards personalized content has been further propelled by advances in data analytics, allowing OTT services to recommend content based on individual viewing habits and preferences. Moreover, the availability of high-quality, original content that can`t be found on conventional TV channels is drawing more viewers to these platforms, changing the dynamics of viewer engagement and content consumption.

The growth in the OTT devices and services market is driven by several factors, including technological advancements, changes in consumer behavior, and regulatory shifts. Rapid improvements in broadband infrastructure and increasing internet speeds have made streaming high-quality video more accessible than ever, supporting the widespread adoption of OTT services globally. Consumer demand for convenience, coupled with a growing preference for binge-watching and on-demand content, continues to propel the market forward. Additionally, the introduction of mobile-first streaming options caters to a demographic that increasingly relies on smartphones for entertainment. Regulatory changes, such as net neutrality rules and data privacy laws, also influence market dynamics by affecting how services are delivered and how data is used to enhance customer experiences.

SCOPE OF STUDY:

The report analyzes the OTT Devices and Services market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Content (Video, Text & Images, VoIP); Platform (Mobile Devices & Computers, Smart TVs & Set-Top Boxes, Gaming Consoles); Revenue Model (Subscription-based, Advertising-based, Other Revenue Models)

Geographic Regions/Countries:
World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Rest of Europe; Asia-Pacific; Rest of World.

Select Competitors (Total 95 Featured) -

• Amazon.com, Inc.
• Akamai Technologies, Inc.
• Beijing Xiaomi Technology Co., Ltd.
• DISH Network LLC
• Apalya Technologies Pvt., Ltd.
• Aloys
• Accedo
• Ad Insertion Platform
• CuriosityStream LLC
• DigiVive Services Pvt., Ltd.
• Broadpeak
• DaCast
• Agama Technologies
• Dish TV India
• ActiveVideo

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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