Non-Thermal Pasteurization

Global Non-Thermal Pasteurization Market to Reach US$10.3 Billion by 2030

The global market for Non-Thermal Pasteurization estimated at US$3.6 Billion in the year 2024, is expected to reach US$10.3 Billion by 2030, growing at a CAGR of 19.4% over the analysis period 2024-2030. HPP, one of the segments analyzed in the report, is expected to record a 17.6% CAGR and reach US$3.1 Billion by the end of the analysis period. Growth in the PEF segment is estimated at 23.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$892.2 Million While China is Forecast to Grow at 24.5% CAGR

The Non-Thermal Pasteurization market in the U.S. is estimated at US$892.2 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$2.7 Billion by the year 2030 trailing a CAGR of 24.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 13.3% and 16.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 14.6% CAGR.

Global Non-Thermal Pasteurization Market - Key Trends and Drivers Summarized

What Role Does Non-Thermal Pasteurization Play in Food Safety?

Non-Thermal Pasteurization is an innovative food processing technology that inactivates pathogens and extends shelf life without using heat, preserving the nutritional and sensory qualities of food products. Methods include High Pressure Processing (HPP), Pulsed Electric Fields (PEF), and Ultraviolet (UV) irradiation, each offering unique advantages for maintaining food safety and quality. These methods are particularly beneficial for fresh juices, meats, seafood, dairy products, and ready-to-eat meals, where traditional pasteurization could compromise texture, flavor, and nutrients. With rising consumer demand for minimally processed, preservative-free foods, non-thermal pasteurization is becoming increasingly popular in the food and beverage industry.

What Are the Key Segments in the Non-Thermal Pasteurization Market?

Key technologies include HPP, PEF, UV irradiation, and other emerging techniques like cold plasma and oscillating magnetic fields. HPP dominates the market due to its wide applicability and ability to process various foods. Major applications encompass food preservation, microbial inactivation, and enzyme control. In terms of food product type, non-thermal pasteurization is used in juices, dairy products, meats, seafood, and plant-based foods, with juices and meats being the largest segments due to stringent safety requirements and high demand for fresh, clean-label products.

How Are Non-Thermal Pasteurization Technologies Being Adopted in the Food Industry?

The food industry, particularly juice and meat processing, is leveraging non-thermal pasteurization to meet consumer demand for fresh-tasting, preservative-free products. Juice manufacturers use HPP to extend shelf life while maintaining flavor, color, and nutrient content. The meat and seafood sectors use these technologies to ensure pathogen reduction, compliance with food safety regulations, and extended freshness. Dairy producers apply non-thermal methods like PEF and UV to improve safety while preserving the natural taste of milk and other dairy products. The adoption of non-thermal pasteurization is also growing in the plant-based food segment, where it helps retain the nutritional value and freshness of fruits, vegetables, and alternative proteins.

What Factors Are Driving the Growth in the Non-Thermal Pasteurization Market?

The growth in the Non-Thermal Pasteurization market is driven by several factors, including increasing consumer demand for minimally processed, clean-label foods that retain their natural flavor and nutritional content. The rising emphasis on food safety and shelf life extension, coupled with stringent regulations on microbial contamination, has boosted the adoption of non-thermal technologies in food processing. Technological advancements in HPP, PEF, and UV have improved processing efficiency, making these methods more cost-effective and widely applicable. The growing popularity of ready-to-eat meals, fresh juices, and plant-based foods has further propelled the market. Additionally, regulatory approvals for non-thermal methods and investments in R&D are supporting the expansion of this technology across various food segments.

SCOPE OF STUDY:

The report analyzes the Non-Thermal Pasteurization market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Technique (HPP, PEF, MVH, Irradiation, Ultrasonic, Other Techniques); Form (Solid, Liquid); Application (Food, Beverages, Pharmaceuticals & Cosmetics)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 53 Featured) -

• Advanced Microwave Technologies
• American Pasteurization Company
• Avure Technologies
• BaoTou KeFa High-Pressure Technology
• BOSCH
• Chic Freshertech
• Dukane Corporation
• Elea Technology
• Hain Celestial
• Hiperbaric Espana
• Hormel Foods Corporation
• Kobe Steel Ltd
• Multivac Sepp Haggen muller SE & Co. KG
• Next HPP
• Nordion
• Pulsemaster
• Stansted Fluid Power Ltd
• Symbios Technologies
• Thyssenkrupp AG
• Universal Pure

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

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JAPAN
INDIA
176 OTHER COUNTRIES.

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