Nail Polish

Global Nail Polish Market to Reach US$28.3 Billion by 2030

The global market for Nail Polish estimated at US$16.3 Billion in the year 2024, is expected to reach US$28.3 Billion by 2030, growing at a CAGR of 9.6% over the analysis period 2024-2030. Liquid, one of the segments analyzed in the report, is expected to record a 9.4% CAGR and reach US$24.5 Billion by the end of the analysis period. Growth in the Gel segment is estimated at 11.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.2 Billion While China is Forecast to Grow at 12.8% CAGR

The Nail Polish market in the U.S. is estimated at US$4.2 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$6.4 Billion by the year 2030 trailing a CAGR of 12.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 6.4% and 7.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 7.2% CAGR.

Global Nail Polish Market - Key Trends and Drivers Summarized

How Is the Nail Polish Market Developing?

The global nail polish market has been experiencing robust growth, driven by increasing consumer interest in beauty and personal care, coupled with the expanding influence of social media on fashion trends. Nail polish, available in a variety of colors and finishes such as matte, gloss, glitter, and metallic, serves as a popular cosmetic product for enhancing the aesthetic appeal of nails. The market is highly dynamic, with new product launches, including long-lasting, quick-drying, and eco-friendly formulations. Additionally, the advent of nail art and do-it-yourself (DIY) manicure kits has expanded the market`s reach among younger consumers who seek trendy and creative nail designs.

What Are the Key Trends Shaping the Nail Polish Market?

The nail polish market is seeing several significant trends, such as the shift towards organic and non-toxic formulations. With rising consumer awareness about the potential health risks associated with certain chemicals like formaldehyde, toluene, and dibutyl phthalate (DBP), there is an increasing demand for "5-free" or "10-free" nail polishes that exclude these harmful ingredients. Another emerging trend is the popularity of gel-based nail polishes that offer longer wear and a salon-like finish. Additionally, the demand for customized and personalized nail polish shades is rising, with companies offering color-matching services. The growth of e-commerce platforms has also facilitated wider product availability and consumer access to niche brands.

What Are the Market Segments Driving Growth?

Product types include traditional nail polishes, gel nail polishes, and nail treatments. While traditional nail polish continues to dominate, gel nail polish is rapidly gaining market share due to its long-lasting properties and glossy finish. Distribution channels include offline stores like beauty salons, hypermarkets, and specialty retail stores, as well as online platforms that cater to the growing trend of direct-to-consumer sales. North America and Europe represent the largest markets, driven by a high level of consumer awareness and spending on beauty products, while the Asia-Pacific region is witnessing rapid growth due to rising disposable incomes and the increasing adoption of Western beauty trends.

What Factors Are Driving the Growth in the Nail Polish Market?

The growth in the nail polish market is driven by several factors, including the increasing focus on personal grooming and beauty, particularly among younger demographics. The rising trend of at-home nail care, coupled with the growing popularity of nail art and DIY manicure kits, is boosting product demand. Additionally, the shift towards sustainable and non-toxic nail care solutions is attracting health-conscious consumers. The influence of social media and beauty influencers in popularizing nail art trends is further driving market growth. New product innovations, such as long-lasting gel-based formulations and eco-friendly nail polishes, are also contributing to the expanding market landscape.

SCOPE OF STUDY:

The report analyzes the Nail Polish market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Liquid, Gel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 22 Featured) -

• China Glaze
• Cosmetic Industries, Inc.
• Coty, Inc.
• Creative Nail Design, Inc.
• Essie Cosmetics, Ltd.
• Fiabila Cosmetics Co., Ltd.
• L’Oreal Paris
• NARS Cosmetics
• Odontorium Product Inc.
• Procter & Gamble Co.
• Revlon, Inc.
• RGB Cosmetics
• Sally Hansen, Inc.
• The Estee Lauder Companies, Inc.
• Vogue Cosmetics

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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