Mouth Fresheners

Global Mouth Fresheners Market to Reach US$23.7 Billion by 2030

The global market for Mouth Fresheners estimated at US$17.3 Billion in the year 2024, is expected to reach US$23.7 Billion by 2030, growing at a CAGR of 5.3% over the analysis period 2024-2030. Mint Candies, one of the segments analyzed in the report, is expected to record a 5.2% CAGR and reach US$9.9 Billion by the end of the analysis period. Growth in the Gum segment is estimated at 5.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$4.5 Billion While China is Forecast to Grow at 8.1% CAGR

The Mouth Fresheners market in the U.S. is estimated at US$4.5 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$5.4 Billion by the year 2030 trailing a CAGR of 8.1% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.2% and 4.2% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.8% CAGR.

Global Mouth Fresheners Market - Key Trends & Drivers Summarized

What Are Mouth Fresheners and Why Are They Popular?

Mouth fresheners are products used to combat bad breath and provide a clean, refreshing oral sensation. These products come in various forms, including sprays, strips, gums, and mints. Their primary function is to neutralize bad odors and impart a pleasant flavor to the mouth, making them popular among consumers concerned with oral hygiene and breath freshness. The appeal of mouth fresheners extends beyond their functional benefits to include their convenience and availability, which make them ideal for on-the-go use. Increasing consumer awareness about oral hygiene, coupled with the rise in social interactions, drives the popularity of these products.

How Are Innovations Shaping the Mouth Fresheners Market?

Innovations in the mouth fresheners market are largely focused on product formulations and packaging. Companies are introducing organic and natural ingredients in response to growing consumer preference for health and wellness products. This includes the use of natural flavors and sugar-free substitutes to appeal to health-conscious consumers. Additionally, advances in packaging technology are enabling more portable and discreet options, such as slim packs for mints and compact spray bottles, enhancing the product`s appeal for consumers on the move. The market also sees a trend towards unique and exotic flavors, catering to a broader range of taste preferences.

What Trends Influence Consumer Choices in Mouth Fresheners?

The global shift towards personal care and hygiene is a significant trend influencing consumer choices in mouth fresheners. As people become more conscious of their health and appearance, the demand for products that can quickly refresh the breath and ensure oral cleanliness is increasing. Moreover, the fast-paced lifestyle of modern consumers who often dine out and socialize is driving the need for convenient oral care solutions that can be used anywhere and anytime. Additionally, the rising global incidence of oral diseases has heightened awareness of oral hygiene, further boosting the market for mouth fresheners.

What Drives the Growth in the Mouth Fresheners Market?

The growth in the mouth fresheners market is driven by several factors. The increasing global focus on oral hygiene and the rising consumer awareness about the benefits of using mouth fresheners contribute significantly to market expansion. Innovations in product flavor, formulation, and packaging that enhance consumer appeal and convenience also play a crucial role. Furthermore, the growing middle-class population worldwide, with increased disposable income to spend on personal care products, boosts the demand for mouth fresheners. Additionally, effective marketing strategies and the wide availability of these products through diverse retail channels, including online platforms, are key drivers of market growth.

SCOPE OF STUDY:

The report analyzes the Mouth Fresheners market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Mint Candies, Gum, Spray, Other Types); Distribution Channel (Retail Stores, Online Stores)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• Cadbury Trebor Basset
• Dabur Binaca
• Ferndale Confectionery Pty Ltd
• Ferrero
• HARIBO GmbH & Co. KG
• Johnson & Johnson
• Kraft Foods Inc.
• Leaf Holland BV
• Lotte
• Mars Incorporated
• Midas Care
• Mondelez
• Nestle
• Perfetti Van Melle
• The Hershey Company
• The Kraft Heinz Company
• Wrigley Jr. Company

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.