Mobile Augmented Reality (MAR)

Mobile Augmented Reality (MAR)

Global Mobile Augmented Reality (MAR) Market to Reach US$84.1 Billion by 2030

The global market for Mobile Augmented Reality (MAR) estimated at US$14.1 Billion in the year 2023, is expected to reach US$84.1 Billion by 2030, growing at a CAGR of 29.1% over the analysis period 2023-2030. Mobile Augmented Reality Software, one of the segments analyzed in the report, is expected to record a 25.3% CAGR and reach US$44.9 Billion by the end of the analysis period. Growth in the Mobile Augmented Reality Services segment is estimated at 35.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$3.8 Billion While China is Forecast to Grow at 27.8% CAGR

The Mobile Augmented Reality (MAR) market in the U.S. is estimated at US$3.8 Billion in the year 2023. China, the world`s second largest economy, is forecast to reach a projected market size of US$12.6 Billion by the year 2030 trailing a CAGR of 27.8% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 25.6% and 25.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 20.1% CAGR.

Global Mobile Augmented Reality (MAR) Market - Key Trends and Drivers Summarized

Mobile Augmented Reality (MAR) technology is currently experiencing a transformative phase marked by rapid growth and extensive technological innovation. MAR enhances real-world environments by overlaying digital elements such as audio, graphics, and text through smartphones, offering users an interactive experience that combines digital and physical realms. This technology, which started primarily in aviation and has since spread to automotive, gaming, and medical fields, has significantly broadened its applications due to the widespread adoption of smartphones equipped with advanced cameras and sensors. These devices have democratized access to AR, making it a standard feature in many modern software applications and allowing developers to create immersive experiences previously confined to specialized hardware.

The expansion of the mobile AR market is driven by several key factors. The demand for interactive and immersive content is increasing, with consumers seeking dynamic and engaging digital experiences that MAR can provide, particularly evident in applications such as gaming, educational content, and interactive marketing. Additionally, the integration of MAR with social media platforms has popularized AR among broader audiences by embedding AR features like filters and lenses into daily digital interactions. Retail and marketing sectors are also leveraging MAR to enhance customer shopping experiences by allowing virtual product visualizations in real-time environments, thereby increasing customer engagement and sales conversion rates. Furthermore, major tech companies like Apple, Google, and Microsoft are heavily investing in AR by developing supportive hardware and software, which not only facilitates MAR innovations but also boosts market awareness and accessibility.

Several growth drivers contribute to the adoption and development of MAR technology. Enhanced mobile connectivity, particularly with the rollout of 5G networks, allows MAR applications to operate with higher bandwidth and lower latency, supporting more complex AR experiences. The development of AR-specific hardware and accessories, such as AR glasses and advanced sensors, further enriches MAR experiences beyond what standard smartphones might offer. Cross-industry collaborations are spawning bespoke AR solutions tailored to specific needs, expanding MAR`s applicability across fields such as automotive, real estate, and healthcare. Additionally, cultural acceptance of digital technologies is increasing as digital interactions become more embedded in daily life, lowering cultural barriers and fostering a quicker adoption of MAR. Moreover, privacy and security enhancements in AR platforms are crucial in encouraging wider adoption by ensuring compliance with stringent data protection regulations, thereby making MAR more appealing in privacy-sensitive markets. These factors collectively foster a robust ecosystem for MAR, ensuring its continued growth and integration into a wide range of digital experiences.

Select Competitors (Total 113 Featured) -
  • Apple Inc.
  • Augmensys GmbH
  • Augment
  • Augmented Pixels Inc.
  • Blippar
  • Catchoom Technologies
  • DAQRI
  • Google Inc.
  • Gravity Jack
  • Hunter Research and Technology, LLC
  • LM3LABS Corp.
  • Marxent Labs LLC
  • Mollejuo Software, Inc.
  • Mybrana Network S.L.
  • Niantic, Inc.
  • Occipital Inc.
  • Seabery Augmented Technology
  • Snap, Inc.
  • ViewAR GmbH
  • VividWorks Ltd.
  • Wikitude GmbH
  • Zappar Ltd.
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I. METHODOLOGY
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Influencer Market Insights
Mobile Augmented Reality (MAR) - Global Key Competitors Percentage Market Share in 2024 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
Proliferation of Smartphones and Mobile Devices Propels Growth of MAR
Advances in AR Technology Expands Addressable Market Opportunity
Integration with AI and Machine Learning Strengthens Business Case for MAR
Increasing Use of MAR in E-Commerce Drives Adoption
Enhanced User Experience through Immersive Technologies Accelerates Demand
Surge in Mobile Gaming Applications Throws the Spotlight on MAR
Adoption of 5G Networks Generates Demand for High-Performance MAR
Growth in Social Media and AR Filters Drives Market Expansion
Here's the Story of AR in Education and Training
Rising Consumer Expectations for Interactive Marketing Spurs Growth
Investment in AR Startups and Innovations Strengthens the Business Case
Expansion of AR Advertising and Branding Opportunities
Integration of MAR in Healthcare Applications Accelerates Adoption
Cost Reductions in AR Hardware and Software Propel Market Growth
Increasing Application of AR in Real Estate and Interior Design Expands Opportunities
Evolution of AR Content Creation Tools Generates Demand for MAR Solutions
4. GLOBAL MARKET PERSPECTIVE
TABLE 1: World Mobile Augmented Reality (MAR) Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
TABLE 2: World Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 3: World 7-Year Perspective for Mobile Augmented Reality (MAR) by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
TABLE 4: World Recent Past, Current & Future Analysis for Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 5: World 7-Year Perspective for Software by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 6: World Recent Past, Current & Future Analysis for Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 7: World 7-Year Perspective for Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 8: World Recent Past, Current & Future Analysis for Consumer by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 9: World 7-Year Perspective for Consumer by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 10: World Recent Past, Current & Future Analysis for Commercial by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 11: World 7-Year Perspective for Commercial by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 12: World Recent Past, Current & Future Analysis for Manufacturing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 13: World 7-Year Perspective for Manufacturing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 14: World Recent Past, Current & Future Analysis for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 15: World 7-Year Perspective for Healthcare by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 16: World Recent Past, Current & Future Analysis for Aerospace & Defense by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 17: World 7-Year Perspective for Aerospace & Defense by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
TABLE 18: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 19: World 7-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
III. MARKET ANALYSIS
UNITED STATES
Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
TABLE 20: USA Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 21: USA 7-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
TABLE 22: USA Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 23: USA 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2024 & 2030
CANADA
TABLE 24: Canada Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 25: Canada 7-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
TABLE 26: Canada Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 27: Canada 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2024 & 2030
JAPAN
Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
TABLE 28: Japan Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 29: Japan 7-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
TABLE 30: Japan Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 31: Japan 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2024 & 2030
CHINA
Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
TABLE 32: China Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 33: China 7-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
TABLE 34: China Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 35: China 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2024 & 2030
EUROPE
Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
TABLE 36: Europe Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
TABLE 37: Europe 7-Year Perspective for Mobile Augmented Reality (MAR) by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
TABLE 38: Europe Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 39: Europe 7-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
TABLE 40: Europe Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 41: Europe 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2024 & 2030
FRANCE
Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
TABLE 42: France Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 43: France 7-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
TABLE 44: France Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 45: France 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2024 & 2030
GERMANY
Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
TABLE 46: Germany Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 47: Germany 7-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
TABLE 48: Germany Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 49: Germany 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2024 & 2030
ITALY
TABLE 50: Italy Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 51: Italy 7-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
TABLE 52: Italy Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 53: Italy 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2024 & 2030
UNITED KINGDOM
Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
TABLE 54: UK Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 55: UK 7-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
TABLE 56: UK Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 57: UK 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2024 & 2030
REST OF EUROPE
TABLE 58: Rest of Europe Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 59: Rest of Europe 7-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
TABLE 60: Rest of Europe Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 61: Rest of Europe 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2024 & 2030
ASIA-PACIFIC
Mobile Augmented Reality (MAR) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
TABLE 62: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 63: Asia-Pacific 7-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
TABLE 64: Asia-Pacific Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 65: Asia-Pacific 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2024 & 2030
REST OF WORLD
TABLE 66: Rest of World Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Offering - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 67: Rest of World 7-Year Perspective for Mobile Augmented Reality (MAR) by Offering - Percentage Breakdown of Value Sales for Software and Services for the Years 2024 & 2030
TABLE 68: Rest of World Recent Past, Current & Future Analysis for Mobile Augmented Reality (MAR) by Application - Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
TABLE 69: Rest of World 7-Year Perspective for Mobile Augmented Reality (MAR) by Application - Percentage Breakdown of Value Sales for Consumer, Commercial, Manufacturing, Healthcare, Aerospace & Defense and Other Applications for the Years 2024 & 2030
IV. COMPETITION

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