Microwave Ovens

Global Microwave Ovens Market to Reach US$22.4 Billion by 2030

The global market for Microwave Ovens estimated at US$18.9 Billion in the year 2024, is expected to reach US$22.4 Billion by 2030, growing at a CAGR of 2.8% over the analysis period 2024-2030. Convection, one of the segments analyzed in the report, is expected to record a 3.1% CAGR and reach US$10.9 Billion by the end of the analysis period. Growth in the Grill segment is estimated at 2.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$5.1 Billion While China is Forecast to Grow at 4.0% CAGR

The Microwave Ovens market in the U.S. is estimated at US$5.1 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$4.3 Billion by the year 2030 trailing a CAGR of 4.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.1% and 2.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 2.4% CAGR.

Microwave Ovens - Key Trends and Drivers

Microwave ovens have become indispensable in modern kitchens, known for their unparalleled convenience and efficiency in cooking and reheating food. Since their invention in the mid-20th century, microwave ovens have revolutionized the way we prepare meals. Utilizing electromagnetic waves to generate heat directly within food, they significantly reduce cooking times compared to traditional methods. Over the decades, microwave technology has advanced, bringing in features such as convection cooking, grilling, sensor cooking, and auto-cook menus that have broadened their functionality beyond mere reheating. Today`s microwave ovens are available in various sizes and styles, ranging from compact countertop models suitable for small kitchens to over-the-range units that save counter space and integrate seamlessly into modern kitchen designs. This versatility and convenience have solidified their presence in households worldwide, making them a staple in both residential kitchens and commercial settings like offices, restaurants, and cafeterias.

One significant trend in the microwave oven market is the integration of smart technology, transforming these appliances into intelligent cooking companions. Smart microwaves equipped with Wi-Fi connectivity and compatibility with virtual assistants such as Amazon Alexa and Google Assistant are becoming increasingly popular. These advanced models enable users to control and monitor the cooking process through smartphones or voice commands, providing a higher level of convenience and precision. For instance, users can start, stop, or adjust cooking settings remotely, ensuring meals are ready exactly when needed. Additionally, modern microwave ovens now often feature inverter technology, which maintains a steady power level instead of the traditional on-off cycling. This advancement ensures more consistent cooking results, especially for delicate foods requiring gentle heating, such as fish or chocolate. The focus on energy efficiency is another driving force in innovation, with manufacturers developing models that consume less power without compromising performance. This appeal to environmentally conscious consumers is further enhanced by features like eco-modes and improved insulation that reduce energy consumption.

The growth in the microwave oven market is driven by several factors, including technological advancements, changing consumer lifestyles, and increasing demand for time-saving appliances. The rapid pace of technological innovation has led to the development of multifunctional microwave ovens that combine various cooking methods, such as baking, grilling, and steaming, in a single appliance. This multifunctionality is highly appealing to consumers looking for versatile, space-saving kitchen solutions that can replace multiple appliances. Moreover, the rising trend of busy urban lifestyles has fueled the demand for quick and convenient meal preparation options, with microwave ovens perfectly positioned to meet this need. The ability to quickly prepare or reheat meals fits well with the fast-paced routines of modern consumers. Additionally, there is a growing consumer preference for healthier cooking methods, and microwave ovens with features like steam cooking are catering to this demand. Steam cooking helps retain nutrients and natural flavors, making it an attractive option for health-conscious users. Another significant driver of market growth is the expanding middle-class population in developing regions, which is increasing the number of households that can afford modern kitchen appliances. Manufacturers are strategically targeting these markets with affordable models tailored to local needs and preferences, such as compact designs for smaller living spaces or specific cooking presets popular in regional cuisines. Finally, the growing awareness of energy conservation and the availability of energy-efficient microwave ovens are encouraging consumers to upgrade their existing appliances. Energy-efficient models not only help reduce electricity bills but also align with the broader trend towards sustainable living. This combination of technological innovation, evolving consumer preferences, and demographic shifts is propelling the robust growth of the microwave oven market, ensuring its continued relevance and expansion in the years to come.

SCOPE OF STUDY:

The report analyzes the Microwave Ovens market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product (Convection, Grill, Solo); Structure (Countertop, Built-In); Application (Household, Commercial)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 12 Featured) -

• Alto-Shaam, Inc.
• Electrolux AB
• Haier Appliances (India) Pvt., Ltd.
• Panasonic Marketing Middle East & Africa FZE
• Robert Bosch GmbH
• Sharp Corporation
• SMEG S.p.A.
• Whirlpool Corporation
• WINIADAEWOO Electronics America, Inc.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks. The Publisher uses digital controls protecting against copying and printing is restricted to one full copy to be used at the same location.

The latest version of Adobe Acrobat Reader is required to view the report. Upon ordering an electronic version, the Publisher will provide a link to download the purchased report.

Prior to fulfillment of an order, the client will be required to sign a document detailing the purchase terms for a publication from this publisher.