Microlearning

Global Microlearning Market to Reach US$7.9 Billion by 2030

The global market for Microlearning estimated at US$3.9 Billion in the year 2024, is expected to reach US$7.9 Billion by 2030, growing at a CAGR of 12.5% over the analysis period 2024-2030. Solutions, one of the segments analyzed in the report, is expected to record a 12.1% CAGR and reach US$4.5 Billion by the end of the analysis period. Growth in the Services segment is estimated at 13.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.1 Billion While China is Forecast to Grow at 11.9% CAGR

The Microlearning market in the U.S. is estimated at US$1.1 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.2 Billion by the year 2030 trailing a CAGR of 11.9% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 10.7% and 10.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 9.1% CAGR.

Global Microlearning Market - Key Trends and Drivers Summarized

Why Is Microlearning Revolutionizing Corporate Training and Education?

Microlearning is a training approach that delivers small, focused learning units or modules designed to address specific learning objectives. Unlike traditional learning methods that involve long-form content, microlearning emphasizes short, easily digestible lessons, typically lasting between 3 to 5 minutes. It can be delivered in various formats, including videos, infographics, quizzes, and interactive games, and is increasingly being used in corporate training, education, and professional development. Microlearning appeals to today’s learners by fitting seamlessly into their busy schedules and leveraging technology to offer flexible, on-demand access to training materials. One of the primary benefits of microlearning is its effectiveness in improving knowledge retention. Studies have shown that learners tend to forget information rapidly if it is not reinforced, a phenomenon known as the "forgetting curve." By breaking information into smaller chunks and delivering it in a more engaging format, microlearning helps learners retain knowledge more effectively. This is particularly valuable in corporate settings where employees need to quickly acquire and apply new skills to stay competitive in dynamic industries such as technology, healthcare, and finance.

What Are the Key Innovations Driving the Microlearning Market?

Advancements in technology have played a significant role in the rapid adoption of microlearning. Mobile learning platforms, artificial intelligence (AI), and learning management systems (LMS) have made it easier to deliver and track microlearning content. Mobile learning, in particular, has emerged as a critical component of microlearning strategies, as it allows learners to access content anytime and anywhere, providing greater flexibility and convenience. With the growing use of smartphones and tablets, mobile-friendly microlearning content is becoming a cornerstone of modern educational and corporate training programs. AI and machine learning (ML) are also transforming microlearning by personalizing the learning experience for individuals. By analyzing learner data, AI-driven platforms can recommend tailored microlearning modules that address specific knowledge gaps or reinforce areas where learners need improvement. Additionally, gamification, which incorporates game-like elements such as rewards, points, and leaderboards, is enhancing learner engagement and motivation, making the learning process more enjoyable and effective.

How Do Market Segments Define the Growth of Microlearning?

Types of microlearning solutions include content creation tools, LMS platforms, and mobile learning applications. Content creation tools allow organizations to design and deliver customized microlearning modules, while LMS platforms enable the management and tracking of employee progress. Mobile learning applications are critical for providing learners with on-the-go access to training materials, making them particularly useful in industries where employees work remotely or travel frequently. In terms of application, corporate training is the largest segment, with companies adopting microlearning to train employees on topics such as compliance, product knowledge, and leadership development. The education sector is also a significant market, with schools and universities integrating microlearning into their curriculums to enhance student engagement. End-users of microlearning solutions include large enterprises, small and medium-sized businesses (SMBs), and educational institutions, with large enterprises leading the adoption due to their need for scalable and flexible training solutions.

What Factors Are Driving the Growth in the Microlearning Market?

The growth in the microlearning market is driven by several factors, including the increasing demand for corporate training solutions that are more effective, engaging, and convenient. As companies face rapid technological advancements and global competition, the need for continuous learning and upskilling has become critical. Microlearning offers a cost-effective and time-efficient solution for delivering training content that aligns with the modern workforce`s needs. Additionally, the proliferation of mobile devices, advancements in AI and personalized learning, and the growing emphasis on employee engagement and retention are fueling the adoption of microlearning across industries.

SCOPE OF STUDY:

The report analyzes the Microlearning market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Component (Solutions, Services); Deployment (On-Premise, Cloud); End-Use (Retail, Manufacturing & Logistics, BFSI, IT & Telecom, Healthcare & Life Sciences, Other End-Uses)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 53 Featured) -

• AlertDriving
• Aptara Inc.
• Axonify Inc.
• Bigtincan
• Cornerstone
• count5, LLC
• Epignosis
• Gnowbe
• IBM Corporation
• iSpring Solutions Inc.
• Mindtree.com
• mLevel
• Multiversity
• Neovation Corporation
• pryor.com
• Qstream, Inc.
• Saba Software
• SwissVBS
• Trivantis

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

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CHINA
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EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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