Menstrual Cups

Global Menstrual Cups Market to Reach US$790.6 Million by 2030

The global market for Menstrual Cups estimated at US$662.3 Million in the year 2024, is expected to reach US$790.6 Million by 2030, growing at a CAGR of 3.0% over the analysis period 2024-2030. Bell-shaped, one of the segments analyzed in the report, is expected to record a 3.7% CAGR and reach US$348.4 Million by the end of the analysis period. Growth in the Cylindrical segment is estimated at 1.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$180.4 Million While China is Forecast to Grow at 5.8% CAGR

The Menstrual Cups market in the U.S. is estimated at US$180.4 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$155.8 Million by the year 2030 trailing a CAGR of 5.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.1% and 2.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.7% CAGR.

Global Menstrual Cup Market – Key Trends & Growth Drivers Summarized

Why Is the Menstrual Cup Market Experiencing Rapid Growth?

The menstrual cup market has gained significant momentum in recent years, driven by rising awareness of sustainable menstrual products, cost-effectiveness, and increasing discussions surrounding menstrual health. Unlike disposable pads and tampons, menstrual cups offer a reusable, eco-friendly, and long-lasting alternative, making them a preferred choice for environmentally conscious consumers. Additionally, concerns about chemical exposure from conventional menstrual products have encouraged more people to switch to medical-grade silicone, rubber, and TPE (thermoplastic elastomer) cups, which are hypoallergenic and free from synthetic fragrances or harmful chemicals. The increasing availability of custom-fit menstrual cups designed for different body anatomies and flow levels has further contributed to the wider acceptance of menstrual cups across different age groups. Governments and NGOs are also playing a crucial role in promoting menstrual cups as part of menstrual hygiene education programs, particularly in low-income and developing regions where access to disposable products remains a challenge.

How Are Innovations Shaping the Future of Menstrual Cups?

The evolution of menstrual cup technology is transforming how users experience comfort, usability, and hygiene. One of the most notable innovations in this market is the introduction of self-cleaning, antimicrobial, and collapsible menstrual cups that offer greater convenience for active users and travelers. Smart menstrual cups, equipped with Bluetooth-enabled sensors to track flow levels and menstrual cycles in real-time via mobile apps, are also emerging as a game-changer in feminine health tracking. Additionally, the development of menstrual cups with pull-tab or ring-based designs has improved ease of removal, addressing concerns about user comfort, especially for first-time users. Brands are also introducing sterilization-friendly storage solutions, such as UV-light sterilizers and compact sterilizing cases, to enhance hygiene maintenance and portability. The focus on inclusive and body-adaptive designs, offering cups for users with low cervixes, tilted uteruses, or postpartum needs, is making menstrual cups more accessible and user-friendly for a diverse range of menstruators.

Why Is Demand for Menstrual Cups Increasing Across Consumer Demographics?

The demand for menstrual cups is surging across diverse consumer segments, driven by environmental sustainability, economic savings, and lifestyle shifts. Eco-conscious consumers are leading the charge, opting for menstrual cups to reduce landfill waste and plastic pollution, as disposable products contribute significantly to global waste. The cost-effectiveness of menstrual cups—which can last up to 10 years with proper care—has made them an attractive option for individuals seeking long-term savings on period care. Additionally, the growing participation of athletes, travelers, and fitness enthusiasts in the menstrual cup movement is reshaping perceptions, as these products provide leak-proof, long-duration protection for high-mobility lifestyles. In developing economies, menstrual cups are gaining traction as a sustainable alternative to address period poverty, with NGOs and government initiatives working to increase accessibility and education around reusable menstrual products. The rise of direct-to-consumer (DTC) brands, social media influencers, and digital education campaigns has also contributed to demystifying menstrual cups, breaking taboos, and increasing adoption rates.

What Factors Are Fueling the Growth of the Global Menstrual Cup Market?

The growth in the menstrual cup market is driven by sustainability concerns, consumer awareness, regulatory support, and product innovations. The push for plastic-free period care is encouraging companies to introduce biodegradable and compostable menstrual cup packaging, further appealing to zero-waste lifestyle consumers. The increasing availability of affordable menstrual cups through online retail platforms, pharmacies, and supermarkets has made them more accessible to a wider consumer base. The expansion of education and awareness campaigns, led by NGOs, government health programs, and social enterprises, is also accelerating market penetration in developing regions. Moreover, the growing acceptance of menstrual health conversations and gender-inclusive period care is encouraging brands to create inclusive marketing strategies that cater to a broad spectrum of menstruators, including transgender and non-binary individuals. As product innovation, sustainability, and affordability continue to shape consumer preferences, the menstrual cup market is poised for sustained growth, driven by increased global acceptance, rising health-consciousness, and the demand for long-term menstrual hygiene solutions.

SCOPE OF STUDY:

The report analyzes the Menstrual Cups market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Bell-shaped, Cylindrical, V-shaped, Disc-style, Collapsible); Material (Medical grade silicone, Rubber, Thermoplastic elastomer, Latex); Distribution Channel (Retail pharmacy, Hospital pharmacy, E-commerce channels, Brick & mortar, Supermarkets / Hypermarkets)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 34 Featured) -

• Beppy
• Boondh
• Diva International Inc.
• EcoBlossom
• Femintimate
• Flex Company
• GladRags
• Haiyan Kangyuan Medical Instrument
• INTIMINA
• Keeper Inc.
• Lena Cup
• Lunette
• MeLuna
• Mooncup Ltd
• OrganiCup ApS
• Redcliffe Hygiene Private Limited
• Saalt
• SheCup
• SochGreen
• The Flex Company

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

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APRIL 2025: NEGOTIATION PHASE

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