Men`s Grooming Products

Global Men`s Grooming Products Market to Reach US$91.8 Billion by 2030

The global market for Men`s Grooming Products estimated at US$68.2 Billion in the year 2024, is expected to reach US$91.8 Billion by 2030, growing at a CAGR of 5.1% over the analysis period 2024-2030. Shave Care, one of the segments analyzed in the report, is expected to record a 5.6% CAGR and reach US$41.1 Billion by the end of the analysis period. Growth in the Fragrances segment is estimated at 5.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$17.8 Billion While China is Forecast to Grow at 7.8% CAGR

The Men`s Grooming Products market in the U.S. is estimated at US$17.8 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$20.4 Billion by the year 2030 trailing a CAGR of 7.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.0% and 4.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.7% CAGR.

Men`s Grooming Products - Key Trends and Drivers

The men`s grooming products market has undergone a significant transformation over the past decade, evolving from a niche segment to a mainstream industry driven by changing social norms and increasing consumer awareness about personal care. Traditionally, grooming products for men were limited to basic necessities such as shaving creams, razors, and deodorants. However, the modern male consumer is more conscious of his appearance and personal hygiene, leading to a surge in demand for a diverse range of grooming products including skincare, haircare, fragrances, and beard care. This shift is largely influenced by the growing trend of self-care and wellness, as well as the influence of social media and celebrity endorsements, which have made male grooming more acceptable and desirable. The industry has responded by introducing innovative products tailored to men`s unique needs, such as anti-aging creams, moisturizers, hair styling gels, and specialized beard grooming kits. Brands have also started to focus on natural and organic ingredients, catering to the growing demand for clean beauty products.

In addition to the expanding product offerings, the distribution channels for men`s grooming products have also evolved. Online retail has emerged as a major platform for purchasing grooming products, offering convenience and a wider variety of choices. E-commerce giants like Amazon and dedicated grooming websites provide detailed product descriptions, reviews, and personalized recommendations, enhancing the shopping experience for male consumers. Brick-and-mortar stores, including specialty shops and high-end department stores, also play a crucial role by providing an opportunity for consumers to physically interact with products before making a purchase. Moreover, subscription services and direct-to-consumer brands have gained popularity, offering curated grooming boxes and fostering brand loyalty through personalized experiences. These developments in the retail landscape have made men`s grooming products more accessible, contributing to the market`s rapid growth. Additionally, pop-up stores and experiential marketing events are becoming popular strategies for brands to engage with consumers directly and offer them hands-on experiences with their products.

The growth in the men`s grooming products market is driven by several factors. Firstly, the increasing disposable income and spending power of men, particularly in developing economies, have led to greater investment in personal grooming. As economies grow and middle-class populations expand, men are more willing to spend on high-quality grooming products that enhance their appearance and confidence. Secondly, the rise of metrosexual culture, where men pay meticulous attention to their appearance, has propelled demand for high-quality grooming products. This cultural shift has been supported by media representation and the growing acceptance of male grooming as a norm. Thirdly, technological advancements in product formulations and packaging have enhanced the efficacy and appeal of grooming products, attracting a broader consumer base. Innovative ingredients and sophisticated packaging solutions make products more attractive and effective, driving consumer interest. Additionally, there is a growing awareness of the importance of skincare and personal hygiene among men, further driving the adoption of grooming products. Health-conscious consumers are increasingly seeking products that not only improve their appearance but also promote skin health. Social media influencers and celebrities continue to play a pivotal role in shaping grooming trends and consumer preferences. Furthermore, the expansion of men`s grooming sections in retail stores and introduction of gender-neutral products have expanded the market`s reach. Retailers are dedicating more shelf space to men`s grooming products, and the rise of gender-neutral brands caters to a wider audience. Lastly, the increasing prevalence of male-specific health and wellness issues, such as hair loss and skin problems, has spurred innovation in targeted grooming solutions, ensuring sustained market growth and diversification. Companies are investing in research and development to create products that address specific concerns, such as anti-aging, hair growth, and sensitive skin, thereby meeting the evolving needs of male consumers.

SCOPE OF STUDY:

The report analyzes the Men`s Grooming Products market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Type (Shave Care, Fragrances, Hair Care, Skin Care, Other Types); Distribution Channel (Supermarkets & Hypermarkets, Salon, eCommerce, Drug Store, Other Distribution Channel)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 156 Featured) -

• Avon Products, Inc.
• Beiersdorf AG
• Coty, Inc.
• Kao Chemicals Europe. S.L.
• L'occitane International SA
• L'Oreal SA
• LVMH Moet Hennessy - Louis Vuitton
• Mary Kay, Inc.
• Panasonic India Pvt., Ltd.
• Procter & Gamble Company, The
• Revlon, Inc.
• Sally Beauty Supply LLC
• Shiseido Co., Ltd.
• The Estee Lauder Companies, Inc.
• Unilever PLC

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

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We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

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JAPAN
INDIA
176 OTHER COUNTRIES.

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