Melatonin Supplements

Global Melatonin Supplements Market to Reach US$6.2 Billion by 2030

The global market for Melatonin Supplements estimated at US$2.8 Billion in the year 2024, is expected to reach US$6.2 Billion by 2030, growing at a CAGR of 14.6% over the analysis period 2024-2030. Tablets & Capsules, one of the segments analyzed in the report, is expected to record a 16.5% CAGR and reach US$3.1 Billion by the end of the analysis period. Growth in the Liquid segment is estimated at 11.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$750.7 Million While China is Forecast to Grow at 19.7% CAGR

The Melatonin Supplements market in the U.S. is estimated at US$750.7 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.4 Billion by the year 2030 trailing a CAGR of 19.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 10.5% and 13.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 11.6% CAGR.

Global Melatonin Supplements Market – Key Trends & Drivers Summarized

Why Are Melatonin Supplements Gaining Popularity Worldwide?

Melatonin supplements have become one of the most sought-after natural sleep aids, driven by increasing awareness of sleep health, rising stress levels, and growing cases of sleep disorders such as insomnia. Melatonin, a hormone naturally produced by the pineal gland, regulates the body’s circadian rhythm and sleep-wake cycle. However, due to modern lifestyles, excessive screen exposure, shift work, and jet lag, many individuals experience disrupted melatonin production, leading to poor sleep quality and insomnia-related health issues. The rise in mental health concerns, anxiety, and work-related stress has further accelerated the demand for melatonin supplements as consumers seek non-prescription, natural remedies for sleep improvement. Additionally, aging populations experiencing declining melatonin levels and individuals struggling with jet lag from frequent travel have increasingly turned to melatonin-based solutions. The popularity of plant-based, vegan, and organic supplements has also contributed to the market’s expansion, as consumers shift toward natural and chemical-free sleep aids over pharmaceutical alternatives like sleeping pills.

How Are Technological and Formulation Innovations Enhancing Melatonin Supplements?

The melatonin supplement market is evolving rapidly, with technological advancements and innovative formulations enhancing both efficacy and consumer appeal. Traditionally available in tablet and capsule forms, melatonin supplements have expanded into gummies, liquid drops, sprays, and sublingual dissolvable tablets, offering faster absorption and improved bioavailability. The rise of nanoencapsulation technology has further improved melatonin’s effectiveness, ensuring sustained release throughout the night for longer-lasting sleep support. Another major trend is the introduction of combination formulas, where melatonin is blended with other sleep-enhancing ingredients such as L-theanine, valerian root, chamomile, magnesium, and CBD (cannabidiol) to provide a more holistic approach to relaxation and stress relief. The development of microdosed and controlled-release melatonin has also gained traction, catering to consumers who require gentler sleep aid solutions rather than high-dose formulations. Additionally, the shift toward sugar-free, non-GMO, and allergen-free melatonin supplements reflects growing consumer preference for clean-label, health-conscious products. With the expansion of e-commerce and personalized nutrition trends, customized melatonin solutions tailored to individual sleep patterns and lifestyle needs are emerging, further transforming the market.

Which Consumer Segments Are Driving the Demand for Melatonin Supplements?

The demand for melatonin supplements is rising across multiple consumer demographics, each with distinct sleep-related concerns. Adults with insomnia and stress-induced sleep disorders represent the largest market segment, as individuals seek natural alternatives to prescription sleep medications. The elderly population, experiencing declining melatonin levels due to aging, is also a key consumer group looking for safe, non-habit-forming sleep solutions. Another growing segment is frequent travelers and shift workers, who use melatonin supplements to regulate their circadian rhythm and combat jet lag and irregular sleep schedules. The sports and fitness community has also embraced melatonin for its role in muscle recovery and sleep optimization, helping athletes improve restorative sleep and overall performance. Parents are increasingly turning to pediatric melatonin supplements for children with ADHD, autism spectrum disorder (ASD), and sleep difficulties, although this has sparked debates over long-term effects. Additionally, corporate professionals and students struggling with stress, burnout, and digital device-induced sleep disruption are increasingly incorporating melatonin into their wellness routines. With sleep health becoming a priority, millennials and Gen Z consumers are actively seeking melatonin-infused wellness products, such as herbal teas, beverages, and functional foods, driving further diversification in product offerings.

What Factors Are Fueling the Growth of the Melatonin Supplements Market?

The growth in the melatonin supplements market is driven by several key factors, including increasing awareness of sleep health, rising stress-related disorders, and the shift toward natural wellness solutions. The global sleep economy has expanded, with consumers investing in sleep-related products such as smart sleep trackers, weighted blankets, and relaxation apps, further reinforcing the demand for melatonin-based solutions. The rapid expansion of online retail and direct-to-consumer (DTC) brands has made melatonin supplements more accessible, with subscription-based and personalized sleep aid offerings gaining traction. The rise of clean-label and plant-based supplements has also influenced market growth, as consumers demand non-synthetic, vegan-friendly options free from artificial additives. Additionally, regulatory support for dietary supplements in various countries has facilitated the expansion of melatonin supplements into new markets, including Asia-Pacific, Europe, and Latin America, where awareness of sleep disorders is increasing. However, concerns over melatonin overuse, improper dosing, and potential side effects have led to stricter regulations in some regions, influencing product labeling and dosage recommendations. As sleep health becomes a global wellness priority, the melatonin supplements market is poised for continued expansion, with new formulations, functional sleep products, and personalized sleep-enhancing solutions shaping the future of the industry.

SCOPE OF STUDY:

The report analyzes the Melatonin Supplements market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Form (Tablets & Capsules, Liquid, Sublingual Pellets, Others); Distribution Channel (Supermarkets / Hypermarkets, Drug Stores, Online Retail, Others); End-Use (Insomnia, Jet Lag, Shift Work Sleep Disorder, Others)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 34 Featured) -

• Amazing Nutrition (Good Brands LLC)
• Bulk Apothecary
• Integrative Therapeutics
• Just Potent LLC
• Life Extension Foundation Inc.
• Natrol LLC (Aurobindo Pharma USA, Inc.)
• Nature Made (Pharmavite LLC)
• Nature`s Bounty Co. (KKR & Co. Inc.)
• NOW Foods
• OLLY (Unilever)
• Optimum Nutrition, Inc. (Glanbia plc)
• Pure Encapsulations
• Reckitt Benckiser Group plc
• Robinson Pharma, Inc.
• Summit Rx Inc.
• Swanson Health Products
• The Vitamin Shoppe
• TrustWorks
• Vitafusion (Church & Dwight Co., Inc.)
• Zarbee`s (Johnson & Johnson)

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
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EU
JAPAN
INDIA
176 OTHER COUNTRIES.

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